EP 346: Why Big Companies Aren't Taking Clients from Private Practice Dietitians—And How You Can Stand Out

Big nutrition companies seem to be everywhere these days, and many dietitians feel threatened by their growing presence. In this eye-opening episode, we're challenging the narrative that corporations like Nourish, Berry Street, and Fay are "stealing" clients from independent dietitians.

These companies aren't actually your competition—they're proof that more people than ever are seeking nutrition services. Through personal insights and practical strategies, we'll explore how the growing corporate presence in nutrition counseling is actually changing the landscape in ways that can benefit your private practice—if you know how to position yourself.

Whether you're just starting your private practice or looking to differentiate your established business from corporate options, this episode will transform how you view the market and help you stand out in a way that attracts clients eager to work with YOU specifically.

 

 

WHAT YOU’LL LEARN IN THIS EPISODE

• Why the success of nutrition corporations signals growing demand for dietitian services, not shrinking opportunity

• How these companies are actually raising awareness about the value of nutrition counseling

• The key advantages independent practitioners have that no corporation can replicate

• Why competing on insurance reimbursement is a losing battle for solo practitioners

• The mindset shift from scarcity thinking to opportunity thinking

• Practical strategies for positioning yourself as the premium option for your ideal clients

• How to create a unique promise that communicates your value beyond "nutrition counseling"

• The parallels between telehealth therapy platforms and nutrition companies—and what this means for private practitioners

• Why clients who pay out-of-pocket often achieve better results than those using insurance

 

This episode offers a refreshing perspective on the changing nutrition marketplace and equips you with actionable strategies to thrive alongside (not despite) the larger corporations. You'll walk away understanding that big companies aren't taking your clients—they're helping create more potential clients by expanding awareness of nutrition services.

Remember, your unique expertise, personalized approach, and specialized knowledge create an experience that no algorithm or corporate protocol can match. The question isn't "How do I compete with free?" but rather "How do I offer something so valuable that people are willing to pay for it?"

 

TAKE IT TO THE NEXT LEVEL

Don't miss out on being part of the mindset movement! Here's how you can stay connected and take what you learned today to the next level:

 

1. Share this episode with every dietitian you know - this message needs to reach far and wide

2. Join the book tour waitlist (Yes! I'm writing a book!!) to be the first to know when pre-orders open and tour dates are announced

3. Get on the waitlist for Aligned Success Academy to secure your chance to be part of our May 2025 cohort

 

Come join us in Money Mindset Mastery & More, our amazing Facebook community where dietitians like you are already discussing these announcements and sharing their excitement. This is where the magic happens - where we support each other, dream bigger, and create lasting change together. The future of dietetics is being shaped right now, and you're invited to be part of it!