EP 346: Why Big Companies Aren't Taking Clients from Private Practice Dietitians—And How You Can Stand Out
Release Date: 03/13/2025
Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom
Ever find yourself sitting in your car after another frustrating workday, wondering how someone with your education and expertise can feel so... stuck? That voice in your head saying "there has to be more than this" is recognizing that you have so much more to offer than your current role allows. Maybe you've been feeling like your clinical job is slowly draining your passion for nutrition. You know you're meant for more, but the thought of leaving that steady paycheck has you frozen in place. Here's what I want you to know: wanting to be paid what you're worth isn't greedy, and feeling...
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Sometimes the most powerful move is admitting when you've been playing small. Today, I'm revealing my own journey with imposter syndrome and why I'm changing this podcast back to its original name: "Make More Money as a Dietitian." This is NOT about going backwards; it's about finally having the courage to own what we've always been about. Because here's the truth: every conversation about money is really a conversation about self-worth. Every struggle with pricing is actually a battle with confidence. And every time you undervalue your work, you're letting imposter syndrome win. Through raw...
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Are you drowning in student loan debt while trying to build your dietetics career? You're not alone. In this eye-opening interview with Lauryn Williams of StudentLoanPlanner.com, we tackle the uncomfortable truth about student loans in our profession, where dietitians are often overeducated and undercompensated. Whether you're making $30K in clinical or growing a private practice with variable income, this episode delivers the straight talk you need about managing your student loans without derailing your career dreams. From income-driven repayment plans to loan forgiveness options you might...
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Okay, let's talk about the money elephant in the room. You know that awkward tug-of-war happening inside you? The one between genuinely wanting to help people and also needing to, well, pay your bills? Yeah, that one. Look, I get it. Most of us got into nutrition because we care about people, not because we were chasing big paychecks. But here's the thing – I see way too many amazing dietitians extending sessions without charging, answering texts at 10pm, and feeling straight-up guilty about raising their rates. Meanwhile, they're financially stretched and burning out fast. In this episode,...
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So many of us find ourselves checking all the boxes of "success" while still wondering if we're on the right path. In this episode, we dive deep into what I call the "clarity crisis" – that frustrating experience of being technically successful but fundamentally confused about what you actually want. I'm sharing my own journey from scattered success to aligned clarity, and why getting clear on your values isn't about limiting your options – it's about liberating your energy to flow in directions that actually matter to you. If you're tired of second-guessing your choices, comparing...
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Your nervous system secretly controls your business decisions, money mindset, and client relationships. In this episode, I'm calling out the high-achiever myth that you can power through dysregulation and still create sustainable success. Let's get real: as high-achieving health professionals, we've normalized pushing through stress like it's a badge of honor. But what if that constant hustle is actually sabotaging the very goals you're working toward? What if your physiological state is secretly driving your money decisions, relationship patterns, and even your capacity to show up as the...
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Ever caught yourself introducing yourself as your job title before anything else? In this episode, we're diving deep into the trap of role identification and how it might be silently limiting your growth, happiness, and potential. As high-achieving health professionals, we're often vulnerable to merging our identity with our professional roles. The line between "I am a dietitian" and "I work as a dietitian" might seem subtle, but it creates a profound difference in how we navigate challenges, embrace change, and define our worth. Through neuroscience insights, personal stories, and practical...
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If you’ve ever looked at your life—the credentials framed on your wall, the thriving practice you've built, the respect of your colleagues—and wondered why it doesn't feel as fulfilling as you thought it would…you're not alone. In this first episode of our Aligned Success series, we're diving deep into the paradox that many high-achieving dietitians face: conventional success without genuine fulfillment. Today, we'll explore why checking all the boxes of traditional success often leaves us feeling strangely empty. We'll examine the unique challenges health professionals face, how our...
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After 55 years of living, building, healing, and growing (and yes, unlearning), I’ve collected more than a few hard-earned truths. In this special birthday episode, I’m opening up my journal and sharing 55 of the most important lessons I’ve learned — not just about business or nutrition, but about identity, mindset, reinvention, boundaries, and what it really means to live a fulfilling life on your terms. Whether you’re 35, 45, or 65, this episode is for any woman who’s realizing that success, peace, and personal power don’t come from doing more — they come from finally...
info_outlineBig nutrition companies seem to be everywhere these days, and many dietitians feel threatened by their growing presence. In this eye-opening episode, we're challenging the narrative that corporations like Nourish, Berry Street, and Fay are "stealing" clients from independent dietitians.
These companies aren't actually your competition—they're proof that more people than ever are seeking nutrition services. Through personal insights and practical strategies, we'll explore how the growing corporate presence in nutrition counseling is actually changing the landscape in ways that can benefit your private practice—if you know how to position yourself.
Whether you're just starting your private practice or looking to differentiate your established business from corporate options, this episode will transform how you view the market and help you stand out in a way that attracts clients eager to work with YOU specifically.
WHAT YOU’LL LEARN IN THIS EPISODE
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Why the success of nutrition corporations signals growing demand for dietitian services, not shrinking opportunity
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How these companies are actually raising awareness about the value of nutrition counseling
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The key advantages independent practitioners have that no corporation can replicate
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Why competing on insurance reimbursement is a losing battle for solo practitioners
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The mindset shift from scarcity thinking to opportunity thinking
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Practical strategies for positioning yourself as the premium option for your ideal clients
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How to create a unique promise that communicates your value beyond "nutrition counseling"
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The parallels between telehealth therapy platforms and nutrition companies—and what this means for private practitioners
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Why clients who pay out-of-pocket often achieve better results than those using insurance
This episode offers a refreshing perspective on the changing nutrition marketplace and equips you with actionable strategies to thrive alongside (not despite) the larger corporations. You'll walk away understanding that big companies aren't taking your clients—they're helping create more potential clients by expanding awareness of nutrition services.
Remember, your unique expertise, personalized approach, and specialized knowledge create an experience that no algorithm or corporate protocol can match. The question isn't "How do I compete with free?" but rather "How do I offer something so valuable that people are willing to pay for it?"
TAKE IT TO THE NEXT LEVEL
Don't miss out on being part of the mindset movement! Here's how you can stay connected and take what you learned today to the next level:
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Share this episode with every dietitian you know - this message needs to reach far and wide
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Join the book tour waitlist (Yes! I'm writing a book!!) to be the first to know when pre-orders open and tour dates are announced
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Get on the waitlist for Aligned Success Academy to secure your chance to be part of our May 2025 cohort
Come join us in Money Mindset Mastery & More, our amazing Facebook community where dietitians like you are already discussing these announcements and sharing their excitement. This is where the magic happens - where we support each other, dream bigger, and create lasting change together. The future of dietetics is being shaped right now, and you're invited to be part of it!