loader from loading.io

EP 346: Why Big Companies Aren't Taking Clients from Private Practice Dietitians—And How You Can Stand Out

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

Release Date: 03/13/2025

EP.372: Start Before You're Ready show art EP.372: Start Before You're Ready

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

If you find yourself stuck in endless research mode, watching YouTube videos about starting a nutrition practice while your actual practice remains an idea, you're not alone. So many dietitians tell me they need to know exactly how everything will unfold before they take their first step. They're spending months creating business plans for practices that don't exist yet, researching software for clients they don't have, and perfecting websites for services they've never delivered. Maybe you've been telling yourself you need a perfect business plan, the ideal website, or complete certainty...

info_outline EP.371: You're Number One show art EP.371: You're Number One

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

You know that feeling when you wake up and your first thought isn't about your day, your dreams, or even your coffee, but instead it's about who needs what from you today? Your partner needs you to handle that thing they've been putting off. Your kids need you to solve their problems before they even head off to school. Your clients need responses to emails that came in overnight. Your team needs decisions. Your parents need check-ins. And somewhere in the back of your mind, there's this tiny voice asking, "But what about what I need?" And you push it down because there's no time for that...

info_outline EP.370: A Pause at 370 show art EP.370: A Pause at 370

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

After 370 episodes of this podcast, I'm sharing what I've learned about building a business that honors both your ambitions and your humanity. Sometimes the most aligned thing you can do is pause, reflect, and show up honestly instead of perfectly. Today's episode isn't about strategy or tactics, it's about the real journey of creating work that serves your life, even when that means admitting you need a nap at 2 PM.     WHAT YOU’LL LEARN IN THIS EPISODE Why showing up honestly beats showing up perfectly every time How rest and reflection are actually business strategies, not...

info_outline EP.369: The Life and Mindset Work Most Business Coaches Skip show art EP.369: The Life and Mindset Work Most Business Coaches Skip

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

Your nutrition clients always think they just need a meal plan, but you know the real work goes so much deeper. They need to address their sleep, stress, relationship with food, and maybe some family boundary issues. The meal plan is just one piece of a much bigger puzzle. The same thing happens with your business. You think you need a marketing strategy - a better funnel, a new social media approach, maybe some sales training. But what you actually need is to address the life circumstances and limiting beliefs that are sabotaging your success behind the scenes. Here's the truth I've learned...

info_outline EP.368: The Real Reason Business Coaching Isn't Working for You show art EP.368: The Real Reason Business Coaching Isn't Working for You

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

You're doing everything "right" in your business, but still struggling to get where you want to be. You've bought the courses, hired the coaches, followed the frameworks to a T—and you're STILL not seeing the results everyone promised you'd get. Maybe you've even started wondering what's wrong with you, why everyone else seems to "get it" while you're stuck spinning your wheels. Here's what I've learned after working with hundreds of amazing dietitians: You're not failing at business. Business coaching is failing you by treating you like a machine instead of honoring who you are.  If...

info_outline EP.367: Why Trusting Yourself is the Missing Link in Private Practice Growth show art EP.367: Why Trusting Yourself is the Missing Link in Private Practice Growth

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

You're frantically preparing for client sessions again, convinced you need the perfect protocol and flawless notes to be "ready." I get it—so many dietitians tell me they feel unprepared, like they need everything mapped out perfectly before they can show up confidently for their clients. But here's what I know after working with hundreds of nutrition professionals: you're already more prepared than you think. That feeling of "I need to have it all figured out" is actually keeping you from accessing your greatest asset, your inner wisdom and professional intuition. What if I told you that...

info_outline EP.366: When Success Isn’t Enough show art EP.366: When Success Isn’t Enough

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

Ever look at your successful practice and think, "This should be enough"? You have everything you thought you wanted: steady clients, professional recognition, maybe even the financial stability you once dreamed of. But there's a persistent feeling that something's missing, a voice inside saying, "There has to be more than this." Maybe you find yourself going through the motions of your workday, checking off tasks that used to excite you but now feel routine. Or perhaps you catch yourself daydreaming about what else you could be doing with your expertise, your time, your one precious life....

info_outline EP.365: Why Your Years Of Experience Aren't Translating To Income (And How To Fix It) show art EP.365: Why Your Years Of Experience Aren't Translating To Income (And How To Fix It)

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

Ever find yourself scrolling LinkedIn and seeing yet another post from a seasoned RD talking about financial struggles? You know the ones - "After 20 years in clinical nutrition, I'm still living paycheck to paycheck." Your heart sinks because you recognize yourself in their words. You may be that experienced RD, sitting there with multiple certifications, decades of knowledge, and a resume that should command respect and premium salary. Instead, you're making marginally more than the new grad who just started last month. You're handling the complex cases, training the newbies, and essentially...

info_outline Episode 364: How To Design Your Dream Schedule show art Episode 364: How To Design Your Dream Schedule

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

Many dietitians tell me they started their businesses dreaming of freedom and flexibility, only to find themselves working more hours than ever, being available on nights and weekends, and constantly feeling behind. Maybe you've been telling yourself that working evenings and weekends is just "what it takes" to build a successful practice. That being available 24/7 is what makes you professional. That packing your schedule full is the only way to make decent money. But what if all of that is just programming from a system that was never designed to support you in the first place?   WHAT...

info_outline EP.363: Curiosity: The Secret To Private Practice Success show art EP.363: Curiosity: The Secret To Private Practice Success

Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom

You're stuck in the endless loop of "I'm not ready yet." You keep adding certifications, reading more books, and waiting for that magical moment when you'll finally feel confident enough to start your practice or raise your rates. Here's the thing nobody tells you about that confidence you're waiting for: it's not coming. At least not in the way you think it will. Because confidence isn't something you acquire and then use - it's something you build through action. But there's something even more powerful than confidence that successful dietitians use to navigate uncertainty, connect with...

info_outline
 
More Episodes

Big nutrition companies seem to be everywhere these days, and many dietitians feel threatened by their growing presence. In this eye-opening episode, we're challenging the narrative that corporations like Nourish, Berry Street, and Fay are "stealing" clients from independent dietitians.

These companies aren't actually your competition—they're proof that more people than ever are seeking nutrition services. Through personal insights and practical strategies, we'll explore how the growing corporate presence in nutrition counseling is actually changing the landscape in ways that can benefit your private practice—if you know how to position yourself.

Whether you're just starting your private practice or looking to differentiate your established business from corporate options, this episode will transform how you view the market and help you stand out in a way that attracts clients eager to work with YOU specifically.

 

 

WHAT YOU’LL LEARN IN THIS EPISODE

  • Why the success of nutrition corporations signals growing demand for dietitian services, not shrinking opportunity

  • How these companies are actually raising awareness about the value of nutrition counseling

  • The key advantages independent practitioners have that no corporation can replicate

  • Why competing on insurance reimbursement is a losing battle for solo practitioners

  • The mindset shift from scarcity thinking to opportunity thinking

  • Practical strategies for positioning yourself as the premium option for your ideal clients

  • How to create a unique promise that communicates your value beyond "nutrition counseling"

  • The parallels between telehealth therapy platforms and nutrition companies—and what this means for private practitioners

  • Why clients who pay out-of-pocket often achieve better results than those using insurance

 

This episode offers a refreshing perspective on the changing nutrition marketplace and equips you with actionable strategies to thrive alongside (not despite) the larger corporations. You'll walk away understanding that big companies aren't taking your clients—they're helping create more potential clients by expanding awareness of nutrition services.

Remember, your unique expertise, personalized approach, and specialized knowledge create an experience that no algorithm or corporate protocol can match. The question isn't "How do I compete with free?" but rather "How do I offer something so valuable that people are willing to pay for it?"

 

TAKE IT TO THE NEXT LEVEL

Don't miss out on being part of the mindset movement! Here's how you can stay connected and take what you learned today to the next level:

 

  1. Share this episode with every dietitian you know - this message needs to reach far and wide

  2. Join the book tour waitlist (Yes! I'm writing a book!!) to be the first to know when pre-orders open and tour dates are announced

  3. Get on the waitlist for Aligned Success Academy to secure your chance to be part of our May 2025 cohort

 

Come join us in Money Mindset Mastery & More, our amazing Facebook community where dietitians like you are already discussing these announcements and sharing their excitement. This is where the magic happens - where we support each other, dream bigger, and create lasting change together. The future of dietetics is being shaped right now, and you're invited to be part of it!