EP.368: The Real Reason Business Coaching Isn't Working for You
Release Date: 08/21/2025
Make More Money as a Dietitian | Private Practice, Business Confidence, Career Flexibility, Financial Freedom
If you find yourself stuck in endless research mode, watching YouTube videos about starting a nutrition practice while your actual practice remains an idea, you're not alone. So many dietitians tell me they need to know exactly how everything will unfold before they take their first step. They're spending months creating business plans for practices that don't exist yet, researching software for clients they don't have, and perfecting websites for services they've never delivered. Maybe you've been telling yourself you need a perfect business plan, the ideal website, or complete certainty...
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You know that feeling when you wake up and your first thought isn't about your day, your dreams, or even your coffee, but instead it's about who needs what from you today? Your partner needs you to handle that thing they've been putting off. Your kids need you to solve their problems before they even head off to school. Your clients need responses to emails that came in overnight. Your team needs decisions. Your parents need check-ins. And somewhere in the back of your mind, there's this tiny voice asking, "But what about what I need?" And you push it down because there's no time for that...
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After 370 episodes of this podcast, I'm sharing what I've learned about building a business that honors both your ambitions and your humanity. Sometimes the most aligned thing you can do is pause, reflect, and show up honestly instead of perfectly. Today's episode isn't about strategy or tactics, it's about the real journey of creating work that serves your life, even when that means admitting you need a nap at 2 PM. WHAT YOU’LL LEARN IN THIS EPISODE Why showing up honestly beats showing up perfectly every time How rest and reflection are actually business strategies, not...
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Your nutrition clients always think they just need a meal plan, but you know the real work goes so much deeper. They need to address their sleep, stress, relationship with food, and maybe some family boundary issues. The meal plan is just one piece of a much bigger puzzle. The same thing happens with your business. You think you need a marketing strategy - a better funnel, a new social media approach, maybe some sales training. But what you actually need is to address the life circumstances and limiting beliefs that are sabotaging your success behind the scenes. Here's the truth I've learned...
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You're doing everything "right" in your business, but still struggling to get where you want to be. You've bought the courses, hired the coaches, followed the frameworks to a T—and you're STILL not seeing the results everyone promised you'd get. Maybe you've even started wondering what's wrong with you, why everyone else seems to "get it" while you're stuck spinning your wheels. Here's what I've learned after working with hundreds of amazing dietitians: You're not failing at business. Business coaching is failing you by treating you like a machine instead of honoring who you are. If...
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You're frantically preparing for client sessions again, convinced you need the perfect protocol and flawless notes to be "ready." I get it—so many dietitians tell me they feel unprepared, like they need everything mapped out perfectly before they can show up confidently for their clients. But here's what I know after working with hundreds of nutrition professionals: you're already more prepared than you think. That feeling of "I need to have it all figured out" is actually keeping you from accessing your greatest asset, your inner wisdom and professional intuition. What if I told you that...
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Ever look at your successful practice and think, "This should be enough"? You have everything you thought you wanted: steady clients, professional recognition, maybe even the financial stability you once dreamed of. But there's a persistent feeling that something's missing, a voice inside saying, "There has to be more than this." Maybe you find yourself going through the motions of your workday, checking off tasks that used to excite you but now feel routine. Or perhaps you catch yourself daydreaming about what else you could be doing with your expertise, your time, your one precious life....
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Ever find yourself scrolling LinkedIn and seeing yet another post from a seasoned RD talking about financial struggles? You know the ones - "After 20 years in clinical nutrition, I'm still living paycheck to paycheck." Your heart sinks because you recognize yourself in their words. You may be that experienced RD, sitting there with multiple certifications, decades of knowledge, and a resume that should command respect and premium salary. Instead, you're making marginally more than the new grad who just started last month. You're handling the complex cases, training the newbies, and essentially...
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Many dietitians tell me they started their businesses dreaming of freedom and flexibility, only to find themselves working more hours than ever, being available on nights and weekends, and constantly feeling behind. Maybe you've been telling yourself that working evenings and weekends is just "what it takes" to build a successful practice. That being available 24/7 is what makes you professional. That packing your schedule full is the only way to make decent money. But what if all of that is just programming from a system that was never designed to support you in the first place? WHAT...
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You're stuck in the endless loop of "I'm not ready yet." You keep adding certifications, reading more books, and waiting for that magical moment when you'll finally feel confident enough to start your practice or raise your rates. Here's the thing nobody tells you about that confidence you're waiting for: it's not coming. At least not in the way you think it will. Because confidence isn't something you acquire and then use - it's something you build through action. But there's something even more powerful than confidence that successful dietitians use to navigate uncertainty, connect with...
info_outlineYou're doing everything "right" in your business, but still struggling to get where you want to be. You've bought the courses, hired the coaches, followed the frameworks to a T—and you're STILL not seeing the results everyone promised you'd get. Maybe you've even started wondering what's wrong with you, why everyone else seems to "get it" while you're stuck spinning your wheels.
Here's what I've learned after working with hundreds of amazing dietitians: You're not failing at business. Business coaching is failing you by treating you like a machine instead of honoring who you are.
If you've ever felt like you're swimming upstream in your own business, wearing a costume that doesn't fit, or forcing yourself into someone else's mold, this episode is going to give you the permission you didn't know you needed.
WHAT YOU’LL LEARN IN THIS EPISODE
In this episode, I'm breaking down why traditional business coaching often fails sensitive, value-driven dietitians and how to build a business that truly honors who you are, so you can stop fighting against your nature and start leveraging it as your biggest advantage.
Here’s the breakdown:
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Why building someone else's version of success will always feel like swimming upstream
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The specific ways traditional business advice fails dietitians (and what to do instead)
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How to recognize when you're trying to fit into the wrong framework
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The permission you need to build a business that serves your life, not consumes it
RESOURCES & LINKS
Related Episodes:
CONNECT & TAKE ACTION
Find Christine:
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Email: [email protected]
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Podcast: Make More Money as a Dietitian on Apple Podcasts | Spotify
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Community: Join 1200+ dietitians in The Make More Money as a Dietitian Community
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Instagram: @money.mindset.dietitian
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Website: manipuracentre.co
Your Next Steps:
Step 1: Stop Fixing Yourself
You're not broken. You're just trying to fit into the wrong framework. Join our community of dietitians who are building businesses that honor who they actually are.
Step 2: Honor Your Sense of Discernment
Ask yourself: What has my intuition been telling me about my career and how I am uniquely wired to practice nutrition? Write it down. Don't overthink it. Just acknowledge it.
Step 3: Build Differently
If you're tired of forcing yourself into someone else's business model, explore working with me by booking a strategy session at manipuracentre.co/booking. Let's explore how your unique gifts can transform your RD career.