Libsyn Directory

Nicole Qualtieri - Charting a New Course in the Changing Landscape of Outdoor Media

Release Date: 01/24/2025

Sara Domek – The Science and Story of Wyoming’s Wildlife Migration

Mountain & Prairie with Ed Roberson

Sara Domek is Wyoming’s Migration Program Director for The Nature Conservancy. Sara grew up in the small town of Kemmerer and later moved to Pinedale, giving her a rare, firsthand perspective on Wyoming’s working landscapes—both from a natural resources and a conservation standpoint. Her upbringing, paired with years of experience working in nonprofits, agencies, and boots-on-the-ground conservation, makes her uniquely suited to lead TNC’s efforts to protect Wyoming’s world-renowned wildlife migrations. If you’ve spent any time driving through Wyoming, you’ve probably cruised...

Cody Wellema – After the Fire, Before What’s Next

Mountain & Prairie with Ed Roberson

Cody Wellema is a master hatmaker and the founder of Wellema Hat Co., a highly regarded, California-based custom hat business. For over a decade, Cody built a reputation as one of the country’s premier craftspeople in the art of traditional hatmaking, creating heirloom-quality hats by hand, using vintage tools and techniques that harken back to a slower, more intentional era. His work has been worn by artists, ranchers, musicians, and everyday folks alike, and his shop became not only a destination for finely made hats, but a gathering place rooted in community and craft. On January 8th of...

Live at SXSW - Farmer-Founded Brands Will Save American Fashion

Mountain & Prairie with Ed Roberson

This is a special live episode recorded this past March at SXSW in Austin, Texas, and it features a conversation I had the honor of moderating with two powerhouse guests: Cate Havstad-Casad of Range Revolution and Daniel Mouw of Duckworth. The title of the panel was Farmer-Founded Brands Will Save American Fashion. At first glance, that might sound like a bold claim, but these two are actually doing the work to make it real. Cate is a designer, hatmaker, and regenerative rancher whose company, Range Revolution, is turning discarded cattle hides into regenerative high-end leather goods. Daniel...

Elliot Ross: Where Landscape, Justice, and Storytelling Meet

Mountain & Prairie with Ed Roberson

Elliot Ross is a photographer and writer whose work focuses on the intersection of landscape, identity, and justice in the American West. His images have appeared in Time, National Geographic, and The New York Times, and he’s known for deeply researched, long-term projects that combine striking visual storytelling with a journalist’s rigor. Whether he's documenting water access on the Navajo Nation or tracing the contours of Glen Canyon as it reemerges, Elliot brings a rare mix of artistry, empathy, and precision to every assignment. Born in Taiwan and raised on the eastern plains of...

Aaron Citron: Crafting Conservation Policy in a Changing West

Mountain & Prairie with Ed Roberson

Aaron Citron is the Associate Director of External Affairs at The Nature Conservancy, where he leads state-level policy engagement across Colorado. His work spans a wide array of conservation priorities, including water management, healthy forests, renewable energy siting, and partnerships with private landowners and tribal nations. Aaron plays a key role in bridging on-the-ground conservation efforts with the legislative and regulatory frameworks that support them. He also helps shape TNC’s strategy around climate and energy policy, working to ensure a rapid but responsible transition to...

David Cronenwett - Lessons from Jiu-Jitsu, On and Off the Mats

Mountain & Prairie with Ed Roberson

David Cronenwett is the owner of Helena Brazilian Jiu-Jitsu and a third-degree black belt under American Jiu-Jitsu legend Rafael Lovato Jr. David started his Jiu-Jitsu journey in Seattle in 1996, back when finding a place to train was like stumbling upon a secret society. Over the years, he’s not only refined his own game but has shared this art with hundreds of students in Montana’s capital city since opening his academy in 2016. But David’s path to Jiu-Jitsu wasn’t exactly a straight shot. He grew up in New Jersey, made his way west to study classical guitar at Cornish College of the...

Helen Augare Carlson & Dylan DesRosier – Land, Language, and Stewardship in the Blackfeet Nation

Mountain & Prairie with Ed Roberson

Helen Augare Carlson and Dylan DesRosier are leaders, community builders, and proud members of the Blackfeet Nation. Helen, the Chair of the Piikani Studies Division at Blackfeet Community College, has dedicated over two decades to education, cultural preservation, and building pathways for future generations. Dylan, the Blackfeet Program Manager with The Nature Conservancy, brings a wealth of experience in conservation work rooted in respect for Indigenous knowledge and long-term community collaboration. In addition to their official roles, they both wear many hats when it comes to serving...

George Hodgin Returns – Risk-Taking, Leadership, and the Future of Cannabis

Mountain & Prairie with Ed Roberson

George Hodgin is a former Navy SEAL turned entrepreneur who is revolutionizing the world of medical cannabis research. George is the founder and CEO of BRC - Biopharmaceutical Research Company, one of the only federally legal cannabis research organizations in the United States. His company is leading the charge in developing safe, regulated, and scientifically-backed cannabis-based therapeutics—offering alternatives to opioids and other pharmaceutical treatments. This is George’s second time on the podcast—our first conversation was almost exactly five years ago, back when his company...

Ivan McClellan Returns - From Behind the Lens to Center of the Arena

Mountain & Prairie with Ed Roberson

is a photographer, writer, and storyteller who’s shining a light on Black cowboy culture in a way that’s never been done before. When we first talked back in 2020, Ivan was in the early stages of immersing himself in this world—capturing rodeos, meeting cowboys, and telling stories that had largely been overlooked. Now, nearly five years later, he’s once again forging his own path by creating , an electrifying, high-stakes event that’s bringing some of the best cowboys and cowgirls in the country together to compete for serious prize money, all while celebrating a rich and important...

Betsy Gaines Quammen Returns - Myths, Curiosity, and Human Connection (Live at the Old Salt Festival)

Mountain & Prairie with Ed Roberson

is a Montana-based historian and writer whose work explores the history and myths of the American West and how those stories have endured and shaped life in the region today. Betsy joined me on the podcast several years ago to discuss her amazing book, , and since then, she’s published another must-read: . In True West, Betsy meets face-to-face with a wide range of folks here in the West– from militia members to hardcore environmentalists– and seeks to understand why they believe what they do. Combining these conversations with her deep understanding of history, Betsy is able to...

More Episodes

Nicole Qualtieri is an outdoor writer and editor, a conservationist, and a committed outdoorswoman. Over the past decade, she’s worked with some of the most notable brands in the outdoor industry, including MeatEater, Backcountry Hunters and Anglers, and GearJunkie, and she has bylines with many well-known outdoor publications, such as Outside, Modern Huntsman, and Backcountry Journal. But despite being plugged in with many of the best names in the outdoor business, she and a few creative friends decided to go out on a limb and start their own outdoor publication– one that focuses on substance over clickbait, depth and vulnerability over the silly quest for virality and search engine optimization.

The name of the project is The Westrn, and it combines the best parts of online writing and journalism with a printed, hold-it-in-your-hands newspaper that ships to subscribers four times per year. As you’ll hear Nicole describe, the topics covered by The Westrn’s include hunting, conservation, and a wide range of outdoor adventure. But the deeper point of it all is to build a tight-knit community of engaged outdoor enthusiasts of all stripes, who appreciate the value of nuanced writing, thinking, and publishing. As many legacy outdoor media brands have become controlled by private equity and now focus on scalability over creativity and quality, the role of people like Nicole and her partners at the Westrn are all the more important— they are taking a real risk to make the Westrn a reality, and I greatly admire their vision and commitment to action.

Nicole and I connected online– she was at her home in Anaconda, Montana and I was here in Colorado Springs– and we had an enlightening conversation filled with lots of laughs about her fascinating life, career, and the creation of The Westrn. We discussed her upbringing in what she describes as a high-control religious cult and how hunting and the outdoors were her way of working through some of that childhood trauma. We discussed her non-traditional career path, which included a stint as a stand-up comic, and how she worked her way into the outdoor industry. We discuss the importance of hard work, preparation, and grinding, and how self-confidence is generated from those activities. We discuss the current state of the outdoor media industry, the financial challenges of making it as a freelancer, her writing process, contentment vs happiness, favorite books, and of course, her goals for The Westrn.

Nicole was also kind enough to offer some discount codes for M&P listeners, so follow the appropriate links in the episode notes or on the website to get 20% off annual memberships to The Westrn and/or 20% off single issues of the print newspaper.

A huge thanks to Nicole for the conversation and thank you for listening. Enjoy!

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Nicole Qualtieri
The Westrn
20% Discount off the Annual Subscription
- Link for M+P Listeners will auto-populate discount: https://www.thewestrn.com/mtnprairie
20% Off Pre-Order Single Issues:
- Use link to use code: https://thewestrnstore.com/discount/MTNPRAIRIE?redirect=%2Fproducts%2Fthe-westrn-individual-issue
- Or use code MTNPRAIRIE
Ed’s Book Recommendations
Full episode notes and links: https://mountainandprairie.com/nicole-qualtieri/

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TOPICS DISCUSSED:

4:30 - Nicole and Ed’s first convo (shared Roadhouse appreciation)
6:15 - Nicole’s background
8:15 - How writing’s been a part of Nicole’s life
13:15 - Getting out West
16:30 - College degrees
19:15 - On writing On Killing Animals
21:00 - The grind and the craft
28:00 - Taking the pain
30:15 - Outside’s rejection of On Killing Animals
34:45 - The corporatization of outdoor media
44:30 - The Westrn
54:30 - Taking a good idea and running with it
59:45 - Etymology of happy
1:02:30 - Nicole’s book recs
1:07:00 - Parting words

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