238 How to Make Your Farm Product More Desirable
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 11/22/2023
329 A Peek Inside My Social Media Strategy: 7 Posts That Did the Job
My Digital Farmer | Marketing Strategies for Farmers
Ever wonder what a farmer actually posts on social media every week? In this episode, I’m pulling back the curtain. You’ll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I’ll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season is chaos. Spoiler: It’s not random. It’s not last-minute. And it only takes me 30 minutes a week—because I’ve built a rinse-and-repeat content system that works. In this episode,...
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328 Five Consumer Marketing Strategies Farmers Can Steal to Sell More
My Digital Farmer | Marketing Strategies for Farmers
Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking… What if we could borrow the same playbook as big consumer brands? In today’s episode, I’m breaking down five powerful marketing strategies that mainstream brands use to breathe new life into their products—and how YOU, as a farmer, can adapt these ideas to your own veggie boxes, meat bundles, cheese, flowers, and more. These...
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327 Turn “Sold Out” Into Your Best Marketing Tool
My Digital Farmer | Marketing Strategies for Farmers
What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because “Sold Out” sends a message—actually, several. And in this episode, I’m going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm....
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326: Making the Most of a TV Media Opportunity for Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that’s exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL’s It’s a Good Day morning show—and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business. You’ll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email...
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325 Twenty Ways to Use Farm Merch in Your Farm Marketing
My Digital Farmer | Marketing Strategies for Farmers
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to...
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324 8 Instagram Story Ideas You Can Use for your Farm Every Week
My Digital Farmer | Marketing Strategies for Farmers
Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They’re fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story? In this episode, I break down 8 specific Story content ideas that I use every single week to show up consistently and connect with my audience — especially during the busy farm season. Whether you're totally new to IG Stories platform or you're ready to make them more intentional...
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323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident
My Digital Farmer | Marketing Strategies for Farmers
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to...
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322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference
My Digital Farmer | Marketing Strategies for Farmers
Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If...
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321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience
My Digital Farmer | Marketing Strategies for Farmers
If your farm sells bulk meat, you’ve probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That’s a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing buyer’s remorse, and increasing repeat purchases? In this week’s episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a...
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320 How to Create a VIP Customer Strategy for Your Farm Part 2
My Digital Farmer | Marketing Strategies for Farmers
Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy...
info_outlineHow do you make your farm products highly desirable?
To answer this question, this week I share another saga in my continuing quest to find a massage therapist.
I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more.
We'll explore the value of things like "sold out" signs, wait lists, and low inventory. How can you use the principle of scarcity to ratchet up the perceived value of your goods and services?
This is an episode that will make you rethink how subjective the word "value" really is....
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
This podcast was also sponsored by: The Thriving Farmer Podcast. In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm.
Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Take My 5-Day FREE CSA Startup Challenge - Looking to start your first veggie CSA, but not sure how to get started? Subscribe to my 5 day challenge. Each day, I'll walk you through one of the 5 key steps to getting your CSA framework in place. You'll do the homework assignment each day, and by the end, you'll have your basic roadmap!
Sign up for my CSA Academy -- and get access to my CSA's member resource library to use for your own CSA (as long as you're a paying member). Videos, veggie guides, recipes, onboarding tips, and more. Use coupon code TRIAL to get your first month for $1.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer