244 Sales Funnel Audit of Shady Brook Farm - Beef and Chicken
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 12/13/2023
356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms
My Digital Farmer | Marketing Strategies for Farmers
What actually happens inside a Farm Marketing School coaching call? In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from , serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef. In this conversation, we dig into social media strategy, what’s actually working, and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the “face” of your brand… even when that feels a...
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355 The 3 Mindset Blocks Behind Selling Your Farm Products
My Digital Farmer | Marketing Strategies for Farmers
You don’t have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work. And when it’s time to promote?... They pull back. The question is why? This episode aims to uncover those beliefs quietly running your marketing. If you’ve ever thought: “I don’t want to be annoying.” “If they didn’t buy, maybe it’s me.” “Good products should just sell themselves.” You’re not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We...
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354 Stop Selling the Product & Start Building the Offer
My Digital Farmer | Marketing Strategies for Farmers
(formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring Ep 334 – The Anatomy of a Great Email Offer — An Audit -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link...
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353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying
My Digital Farmer | Marketing Strategies for Farmers
The other day I found the perfect desk on Facebook Marketplace. Great photos. Fair price. Only ten minutes away from my house. But I didn’t buy it. Why? Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn’t tell if it would fit our space… so I moved on. And it made me realize something. Farm customers do this all the time. They want to buy… but a small unanswered question stops them from moving forward. If customers are interested in your farm but not actually buying, the problem might not be your product -- it might be the...
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352 The Hidden Goal of Every Farm Promotion
My Digital Farmer | Marketing Strategies for Farmers
I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside (my email service provider), I noticed something unexpected… My email list had jumped a LOT. And it wasn’t random. It was happening because of how I positioned the promotion before it ever opened. That’s when it clicked! Every promotion has a second goal. And most farmers completely miss it. Yes, promotions are meant to...
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351 How to Find Weekly Email Topic Ideas When You Don't Know What to Say
My Digital Farmer | Marketing Strategies for Farmers
Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?” In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t start with “content ideas” at all! They start with stories hiding in plain sight. If writing your weekly email feels harder than it should, chances are you’re looking in the wrong place for ideas. In this episode, I walk you through how to identify the central story of an email, and why...
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350 Lessons from a Handmade Goat Soap Business - Interview with Hooves and Feathers
My Digital Farmer | Marketing Strategies for Farmers
A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear “try-this-first” experience, and a sense that this wasn’t just soap — it was a brand with intention. I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency. So I called Allan and said, “You need to come on the podcast and walk us through what...
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349 What Do I Put on My Farm’s Website Homepage?!
My Digital Farmer | Marketing Strategies for Farmers
Have you ever stared at your farm’s website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It’s where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won’t stick around. In today’s episode, I’m breaking down a simple framework for what actually belongs on your farm’s website homepage—so it’s clear, strategic, and helps turn visitors into customers. We’re talking about the specific messaging blocks every strong farm...
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348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)
My Digital Farmer | Marketing Strategies for Farmers
What if your farm didn’t have to “scale up” to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who’s built a beautiful business around it. This episode is a quietly powerful case study. Claire and I talk about: Running a farm while not being a full-time farmer Letting creativity lead your product development Using one strong “gateway...
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347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares
My Digital Farmer | Marketing Strategies for Farmers
What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you’ve ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch. I walk you through: How I structured the product How I worked with my partner farm How I decided pricing, timing,...
info_outlineJanuary 10, 2024
Today we do one of my favorite things: we interview a farmer and audit their sales funnel.
In today's episode, you'll hear from Adam Henson of Shady Brook Farm. Adam joined my Accelerator program this fall to build out his email nurture sequence and sales sequence for his meat sales. As you listen, I want you to hear how simple his sales funnel is. Sometimes we think that we have to have a lot of irons in the fire, but in reality, in the early years of setting up your business sales flow, you're just layering in the main players: the website, the weekly email, the nurture sequence, the product ladder, the attraction strategy and message.
Although Adam will tell you he isn't at his finish line yet, I wanted to show you a farm that is well on its way. Listen for some of the strategies that are working well for him. Notice the importance of the buyer's journey at the point of sale, and knowing your customer's pain points. I'm sure you'll find some marketing gems in this episode!
This podcast was sponsored by: The Thriving Farmer Podcast. In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm.
Subscribe wherever you listen to your podcasts or visit: https://www.thrivingfarmerpodcast.com/
Today's Podcast Guest:
Today’s podcast guest is Adam Henson of Shady Brook Farm in Canton, NC.
Adam is a fourth generation cattle farmer running a cow/calf operation in a grass based production model along side his wife Jada. his dad and grandmother are stake holders in the operation as land owners and in having a small interest in the cow herd. In 2012 Adam made the switch from the commodity system to a direct to consumer model offering grass fed and finished beef under their own label. Since then they have added pasture raised eggs in 2013 and pasture raised chickens in 2015. In 2022 they switched their laying hens and meat chickens to an organic/soy free feed.
They sell at a local farmer’s market on Saturdays, maintain an online store connected to their website, publish a weekly email to push customers to the online store and farmer’s market, as well as offer some small scale subscription services.
Some of the resources mentioned in this episode:
Join my free email list! https://www.mydigitalfarmer.com/subscribe I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Sign up for Farm Marketing School at https://www.mydigitalfarmer.com/fms - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Cancel your membership anytime.