301 Creating Marketing Peaks – The Secret to More Predictable Sales

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes?

Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets.

Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your farm’s natural peaks? And what if you don’t have an obvious seasonal holiday to work with?

In this episode, we’ll explore:
✔ What a marketing peak actually is (Hint: You probably already have one and don’t realize it!)
✔ The four most common peaks that every business should plan for
✔ How to identify YOUR farm’s perfect marketing peaks (beyond just Black Friday or CSA sign-ups)
✔ Creative, non-holiday sales events you can fabricate to stimulate buyer behavior
✔ How marketing peaks interplay with cash flow & financial planning

👉Hit play now and start building your farm’s most profitable year yet.

Plus, I’m sharing a free resource to help you map out your farm’s marketing peaks—so you can create a predictable revenue plan instead of just “hoping for sales.”

Podcast Sponsors:

This podcast was sponsored by Local Line.

Local Line is  my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

This podcast was sponsored by Farm Marketing School: Build Your Farm’s Marketing System—One Project at a Time

Feeling overwhelmed by marketing? Farm Marketing School is a monthly membership designed to help farmers build a strong, profitable marketing system—without the stress.

Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

✔ Creating a promotion calendar that drives consistent sales
✔ Setting up & optimizing your Google Business Profile
✔ Auditing & improving your sales funnel
✔ Writing high-converting emails (nurture, promotions, onboarding)
✔ Collecting & using customer testimonials effectively
✔ …and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month!

Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Check out all the available projects or try Farm Marketing School for a month at 👉 mydigitalfarmer.com/fms (Cancel anytime!)

Some of the resources mentioned in this episode:

Marketing Peak Planner: Ready to take control of your farm sales?

Download my free Marketing Peak Planner here 👉 https://www.mydigitalfarmer.com/marketingpeaks

📩 Love this episode? Let me know how YOU plan your marketing peaks! Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.

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💡 Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.