320 How to Create a VIP Customer Strategy for Your Farm Part 2
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 07/09/2025
346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens
My Digital Farmer | Marketing Strategies for Farmers
Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: “Can you send over your media kit?” And I froze. I didn’t have one. I wasn’t even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff. On today’s episode, I’m joined again by Erika Tebbens from Taste the Local Difference. If Erika sounds familiar,...
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345 — The Energy of Money: FMS Money Mindset Series
My Digital Farmer | Marketing Strategies for Farmers
This week on the podcast, I’m pulling back the curtain on something I’ve never shared publicly before… Inside Farm Marketing School, we’ve been doing a powerful three-month deep dive on rewriting your money story -- and today, I’m releasing one of those private “members-only” private podcasts here on the main feed. This is Episode 2 of that private series, and it’s all about the energy of money -- how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves. You’ll hear stories from my own life,...
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344 How to Win Back Customers Who Have Gone Cold
My Digital Farmer | Marketing Strategies for Farmers
What do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. That moment sparked a powerful realization about customers who go quiet (and what actually brings them back). If you’ve ever looked at your email list or customer list and...
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343 Goal Setting - Finding Your One Word Intention for the New Year
My Digital Farmer | Marketing Strategies for Farmers
Every January, we’re told to start fresh by setting goals, building plans, and fixing what didn’t work last year. But what if that pressure is the very thing that keeps us stuck? In this episode, I’m inviting you to try something different—something simpler, deeper, and far more sustainable. Instead of resolutions or rigid goals, what if you chose one word to guide your year? In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business. I...
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342 The 12 Day of Christmas Song - Farm Marketing Edition
My Digital Farmer | Marketing Strategies for Farmers
Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style. Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently. You’ll laugh. You’ll nod your head. And you’ll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system. Whether...
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341 Should You Join Farm Marketing School? ALL the Details!
My Digital Farmer | Marketing Strategies for Farmers
When I first started teaching farm marketing, I noticed something right away: most farmers weren’t struggling because they were “bad at marketing” — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn’t budge. Farm Marketing School was born out of that gap — a place where farmers could learn the skills, systems, and confidence they need to market their farms well. And since enrollment for next year is now open, I wanted to...
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340 Farm Marketing School Success Story: Patty from Lonely Lane Farms
My Digital Farmer | Marketing Strategies for Farmers
In this week’s episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty’s story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You’ll Learn in This Episode: ...
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339 How I Got 234 CSA Members to Sign Up in One Day
My Digital Farmer | Marketing Strategies for Farmers
What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign. We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!) If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this. ...
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BONUS Quick Tips for Selling More Farm Products for the Holidays
My Digital Farmer | Marketing Strategies for Farmers
Thanksgiving is right around the corner, and you might be thinking, “It’s too late to pull off a holiday promo.” But guess what? It’s not. This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there’s money sitting on the table right now for your farm. In this episode, I’m showing you how to grab it. In this week’s episode, I’m giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind. You’ll learn: 🥕 How to...
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338 How to Manage Your Farm Facebook Group Between Seasons
My Digital Farmer | Marketing Strategies for Farmers
This week’s episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: “As our season ends in December and the next CSA won’t begin until spring, I’m wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don’t continue?” If you run a CSA, you’ve probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don’t renew? In this...
info_outlineLast week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status?
If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose.
What You'll Learn in This Episode:
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The 4 different ways to structure a VIP system (and how to choose the right one)
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Simple methods to track VIP customer behavior without fancy software
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Whether VIP status should be permanent—or something your customers have to maintain
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How to coach your audience into becoming VIPs using strategic communication
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Sneaky-smart ways to build FOMO and drive more purchases
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Real-world examples of perks that delight and reward your best customers
💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier.
👉 Download it now at www.mydigitalfarmer.com/vipworksheet
Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more.
🎧 Missed Part 1?
Go back to [Episode 319] if you haven’t listened to Part 1 yet! In that episode, we defined who your VIPs are and brainstormed high-value perks to offer them. Start there to build the foundation.
Our Podcast Sponsors:
Local Line:
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School
Marketing doesn’t have to feel overwhelming, and you don't have to do it alone.
Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
✅ Promotion calendar planning
✅ Google Business Profile optimization
✅ Writing email sequences
✅ Customer testimonials and funnel building
✅ Monthly live coaching calls for support
Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at www.mydigitalfarmer.com/fms
Helpful Links Mentioned in This Episode
Use my VIP Worksheet to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here.
Shared Legacy Farms CSA Academy -- I mention this resource library that I built (and make available to all my CSA members). If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of providing a "perk" for your VIPS. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription of only $19.
What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
Episode 313 Building Systems and Automations into Your Farm Business Using Zapier (with Glen Young) - Meet one of my super-star farmers from Accelerator, who will share with you how to get started in the world of automations! VIP programs are an ideal target for automation! Download Glen's 5 Simple Farm Automations (No Coding Required).
Episode 314 The Power of a Beta Test in Marketing -- I mentioned this in the episode.
Follow me on Instagram: @mydigitalfarmer
Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
Support the Podcast:
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Subscribe on your favorite podcast app so you never miss an episode.
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