300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 02/19/2025
329 A Peek Inside My Social Media Strategy: 7 Posts That Did the Job
My Digital Farmer | Marketing Strategies for Farmers
Ever wonder what a farmer actually posts on social media every week? In this episode, I’m pulling back the curtain. You’ll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I’ll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season is chaos. Spoiler: It’s not random. It’s not last-minute. And it only takes me 30 minutes a week—because I’ve built a rinse-and-repeat content system that works. In this episode,...
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328 Five Consumer Marketing Strategies Farmers Can Steal to Sell More
My Digital Farmer | Marketing Strategies for Farmers
Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking… What if we could borrow the same playbook as big consumer brands? In today’s episode, I’m breaking down five powerful marketing strategies that mainstream brands use to breathe new life into their products—and how YOU, as a farmer, can adapt these ideas to your own veggie boxes, meat bundles, cheese, flowers, and more. These...
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327 Turn “Sold Out” Into Your Best Marketing Tool
My Digital Farmer | Marketing Strategies for Farmers
What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because “Sold Out” sends a message—actually, several. And in this episode, I’m going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm....
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326: Making the Most of a TV Media Opportunity for Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that’s exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL’s It’s a Good Day morning show—and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business. You’ll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email...
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325 Twenty Ways to Use Farm Merch in Your Farm Marketing
My Digital Farmer | Marketing Strategies for Farmers
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to...
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324 8 Instagram Story Ideas You Can Use for your Farm Every Week
My Digital Farmer | Marketing Strategies for Farmers
Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They’re fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story? In this episode, I break down 8 specific Story content ideas that I use every single week to show up consistently and connect with my audience — especially during the busy farm season. Whether you're totally new to IG Stories platform or you're ready to make them more intentional...
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323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident
My Digital Farmer | Marketing Strategies for Farmers
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to...
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322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference
My Digital Farmer | Marketing Strategies for Farmers
Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If...
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321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience
My Digital Farmer | Marketing Strategies for Farmers
If your farm sells bulk meat, you’ve probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That’s a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing buyer’s remorse, and increasing repeat purchases? In this week’s episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a...
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320 How to Create a VIP Customer Strategy for Your Farm Part 2
My Digital Farmer | Marketing Strategies for Farmers
Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy...
info_outlineIt's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been.
So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use this milestone episode to discuss the marketing power of YOUR farm's milestone moments. I’ll share the lessons I learned from forgetting to celebrate this big achievement—and give you a roadmap for using anniversaries and other key dates to grow your farm’s business.
In this episode, you'll discover:
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Why milestones create powerful marketing opportunities
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The psychology behind milestone marketing (and why it works)
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3 types of milestones you should celebrate
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Creative ideas for turning milestones into marketing gold
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How to name and promote your milestone celebrations
Your Action Step: Identify one upcoming milestone in your business and brainstorm three ways to celebrate it. Need help? If you're a member of Farm Marketing School, you cann download my free Milestone Celebration Planning Worksheet to get started!
Podcast Sponsors:
🌿 Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
🚜 Farm Marketing School: Feeling overwhelmed by marketing? Join Farm Marketing School—my monthly membership designed to help farmers like you build a simple, repeatable marketing system. Inside, you'll get access to bite-sized marketing projects like:
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Creating a promotion calendar that drives consistent sales
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Setting up & optimizing your Google Business Profile
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Writing high-converting emails (nurture, promotions, onboarding)
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Collecting & using customer testimonials effectively
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Auditing & improving your sales funnel
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Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
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📄 FREE Milestone Celebration Planning Worksheet and AI Prompt Cheatsheet-- available to all subscribers of Farm Marketing School.
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📲 Follow me on Instagram: @mydigitalfarmer
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📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
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💬 Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.
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🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.
🎧 Recommended Next Episode: Not sure what to listen to next? Check out Episode 205: How to Create a Promotion Calendar for Your Farm—it’s the perfect follow-up to today’s discussion.
💛 Support the Podcast:
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Subscribe on your favorite podcast app so you never miss an episode.
- Enter to win my Giveaway! Send me an email before March 15, telling me how mDF has helped your farm business. I'll choose 3 people to win a 3-pack of my favorite marketing books -- all to celebrate my THREE-Hundredth episode! Thank you for being a part of my journey!
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