Episode #198 The Relationship Advantage - How to Increase Demand for Your Offer
Release Date: 08/04/2025
Ep #196 From Chaos to Clarity: Organize Facebook Ad Data for Profit
My Freedom Grove Podcast
From chaos to clarity: Learn how to organize Facebook Ad data, learn from failed ads, and build profitable campaigns so you don’t waste money. Facebook Ads can feel like a slot machine—chaotic, overwhelming, and expensive. But the truth is, your ad data is gold. If you’re not organizing it, you’re losing money and missing the winning combinations that could scale your business. In this episode, I’ll show you how to stop wasting your ad spend by using Facebook Ad Workbooks—a simple, structured way to keep track of your tests, learn from your data, and build repeatable systems that...
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Episode #198 The Relationship Advantage - How to Increase Demand for Your Offer
My Freedom Grove Podcast
Whether you're an entrepreneur offering transformative services or an Operational Excellence leader championing Lean tools inside a company—one challenge remains the same: getting people to actually want what you offer. Having powerful tools, processes and services isn't enough. If people aren’t engaging with what you offer, the problem usually isn’t the tool. It’s the relationship. Relationships open the door to creating desire and demand for your services. Establishing know, like, and trust factors are essential for your success. In this episode, you’ll discover 5...
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BONUS Ep #197 Creating Profitable Products & Partnerships
My Freedom Grove Podcast
What makes your Product profitable? The obvious answer is to provide a solution to a real world problem for your client. What about the not so obvious factor? Have you considered Partnerships? Do you know what a partnership is? Are you sure that's what it is? Hmmm, there might be something you're missing. My guest, Tarryne West - CEO & Lead Coach at Change One Woman, has something you need to hear. Tarryne has been in business for 13 years helping individuals, small businesses and large corporations. She knows what works. And she's going to let...
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Episode #195 How does Facebook Pixel Help Me?
My Freedom Grove Podcast
I missed a huge opportunity my first 2 years of business. Nobody told me about the Facebook Pixel. All the work I put into social media and driving traffic to my website for 2 years gave zero benefit when I went to run Facebook ads. I had to start with a 100% cold audience. I felt so cheated and heartbroken. We can all agree that a person is more likely to buy from a company they already know about. So, it's not that you can't get results from ads with a cold audience. It's that you can get bigger, better results and your ads can cost less. I don't want you...
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Episode #194 Is My Facebook Ad Working (Metrics Demystified)
My Freedom Grove Podcast
You're running Facebook Ads and getting no Sales. Your first question is always "Is my Ad Working?" and "What should I change?". Or you may be in the all or nothing camp. If you're not getting sales you may decide "Facebook Ads don't work." I get it. It can be frustrating. Plus you're losing money. That's why you need to know about ad metrics and how to read them. Not only will you know if your ad is working, your data will tell you what needs to change. Even better, some metrics and drilldown features in Meta Ads Manager will help you make your ads...
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Episode #193 The 4 Magical Components of Facebook Ads
My Freedom Grove Podcast
Facebook Ads are a great way to drive traffic to your website and offers. But how do you get them to work? It comes down to 4 things. Just like a puzzle, Facebook Ads only work if all the correct puzzle pieces are present and they are in the right positions. In today's episode you'll learn what the 4 magical components are and how to test to make sure they are correct. Once all 4 are correct, you're golden! Worried you're going to get lost or overwhelmed? I've included the strategy for how to do micro tests on one component at a time. It helps you stay...
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Episode #192 Should I Use Facebook Ads?
My Freedom Grove Podcast
Facebook Ads are a tempting way to get clients. But, will they work for you? You already know they'll be an investment of money. And most likely money is kinda tight because you need clients. That's why you're considering Facebook Ads in the first place. Before you jump in and pay for ads, it's best to get some education first. You're in luck! During the month of April I'm releasing a 5 episode podcast series all about Facebook Ads. See below for a sneak peak at the upcoming episodes. In today's episode you'll learn the types of Facebook Ads, the...
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Episode #191 Compassionate Energy Management
My Freedom Grove Podcast
How do you keep your "Business Lights" on when you're having a significant energy dip, mental or physical health challenge, or unexpected life whammy? It happens. You're human. You may wish you felt supercharged every day. But, that's not the human experience. When you had an employee job, you hoped you had a sick day to use. You'd still get paid and you could rest. But now you run a business...cue the anxiety and frustration. WAIT. NOPE. REVERSE THAT. CUE THE...COMPASSION If you have anything other than compassionate thoughts about your energy, your remaining supply...
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Episode #190 Life Whammies and Believing New Things
My Freedom Grove Podcast
Oh no! This can't be happening! Dang Life Whammies! Just when you got all your ducks in a row, something comes along and knocks them down. Again. And again. What the heck? How are you supposed to run a business when Life Whammies happen? Maybe your business runs differently for a little bit. That's OK. If you don't put your Mental Health first, your business won't matter. You may get knocked down, but that doesn't mean you stay down. In fact, you may Rise even taller because those Life Whammies were a Catalyst. A Catalyst to...
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Episode #189 Relax with Money Buckets
My Freedom Grove Podcast
Tight jaw, heavy chest and tense body = nervous system hijacked by money scarcity. It happens to everyone. Life whammies happen. As entrepreneurs we get the added bonus of business whammies and sales scarcity. This episode isn't about how to soothe your nervous system when this happens. This episode is about prevention. How great would it be if you could just relax? Even better, what if you didn't have to feel this way ever? Perhaps 2024 is the year to finally create your money buckets. Not sure what I mean and how to create them? I'm sharing tips and...
info_outlineWhether you're an entrepreneur offering transformative services or an Operational Excellence leader championing Lean tools inside a company—one challenge remains the same: getting people to actually want what you offer.
Having powerful tools, processes and services isn't enough. If people aren’t engaging with what you offer, the problem usually isn’t the tool. It’s the relationship.
Relationships open the door to creating desire and demand for your services. Establishing know, like, and trust factors are essential for your success. In this episode, you’ll discover 5 actionable strategies to build trust, credibility, and desire for your tools, processes, and services—without pushing or convincing. When you focus on connection first, adoption and buy-in follow naturally.
These relationship-building practices help you overcome resistance, boost engagement, and create a steady stream of clients and internal champions who are eager to use your tools, processes, and services—because they trust you, and they see the value.
[00:00] The Hidden Key to Demand: Why Relationships Make or Break Your Business
Discover how building relationships isn’t just “nice”—it’s a strategic advantage that makes people crave your process, tools, and services.
[06:14] The #1 Mistake Entrepreneurs & Intrapreneurs Make
Are you unknowingly sabotaging interest in your offers? Learn the common misstep that kills desire—and what to do instead.
[12:02] Strategy 1: The 30-Minute Connection Walk
Steal this genius approach used by beloved leaders to deepen trust, loyalty, and engagement—in just 30 minutes a day.
[17:45] Strategy 2: The Information Tracker
Got a bad memory? No problem. Learn how to remember details that make people feel seen, valued, and eager to work with you.
[22:58] Strategy 3: Relevant Resources
Turn a simple conversation into a golden opportunity to serve—and become unforgettable in the process.
[28:11] Strategy 4: Customized Approach
How tailoring your language and tools to individual preferences skyrockets their interest and investment.
[33:40] Strategy 5: The Power of Tie Backs
Discover the one relationship move that builds emotional connection, keeps you top of mind, and primes people to say yes.