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Ep #196 From Chaos to Clarity: Organize Facebook Ad Data for Profit

My Freedom Grove Podcast

Release Date: 09/12/2025

Ep #196 From Chaos to Clarity: Organize Facebook Ad Data for Profit show art Ep #196 From Chaos to Clarity: Organize Facebook Ad Data for Profit

My Freedom Grove Podcast

From chaos to clarity: Learn how to organize Facebook Ad data, learn from failed ads, and build profitable campaigns so you don’t waste money. Facebook Ads can feel like a slot machine—chaotic, overwhelming, and expensive. But the truth is, your ad data is gold. If you’re not organizing it, you’re losing money and missing the winning combinations that could scale your business. In this episode, I’ll show you how to stop wasting your ad spend by using Facebook Ad Workbooks—a simple, structured way to keep track of your tests, learn from your data, and build repeatable systems that...

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My Freedom Grove Podcast

Whether you're an entrepreneur offering transformative services or an Operational Excellence leader championing Lean tools inside a company—one challenge remains the same: getting people to actually want what you offer. Having powerful tools, processes and services isn't enough. If people aren’t engaging with what you offer, the problem usually isn’t the tool. It’s the relationship. Relationships open the door to creating desire and demand for your services.  Establishing know, like, and trust factors are essential for your success.  In this episode, you’ll discover 5...

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My Freedom Grove Podcast

What makes your Product profitable?  The obvious answer is to provide a solution to a real world problem for your client.  What about the not so obvious factor? Have you considered Partnerships?  Do you know what a partnership is?  Are you sure that's what it is? Hmmm, there might be something you're missing.  My guest, Tarryne West - CEO & Lead Coach at Change One Woman, has something you need to hear. Tarryne has been in business for 13 years helping individuals, small businesses and large corporations.  She knows what works.  And she's going to let...

info_outline Episode #195 How does Facebook Pixel Help Me? show art Episode #195 How does Facebook Pixel Help Me?

My Freedom Grove Podcast

I missed a huge opportunity my first 2 years of business.  Nobody told me about the Facebook Pixel.  All the work I put into social media and driving traffic to my website for 2 years gave zero benefit when I went to run Facebook ads.  I had to start with a 100% cold audience. I felt so cheated and heartbroken.  We can all agree that a person is more likely to buy from a company they already know about.  So, it's not that you can't get results from ads with a cold audience.  It's that you can get bigger, better results and your ads can cost less. I don't want you...

info_outline Episode #194 Is My Facebook Ad Working (Metrics Demystified) show art Episode #194 Is My Facebook Ad Working (Metrics Demystified)

My Freedom Grove Podcast

You're running Facebook Ads and getting no Sales.  Your first question is always "Is my Ad Working?" and "What should I change?".  Or you may be in the all or nothing camp.  If you're not getting sales you may decide "Facebook Ads don't work." I get it.  It can be frustrating.  Plus you're losing money. That's why you need to know about ad metrics and how to read them.  Not only will you know if your ad is working, your data will tell you what needs to change.  Even better, some metrics and drilldown features in Meta Ads Manager will help you make your ads...

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My Freedom Grove Podcast

Facebook Ads are a great way to drive traffic to your website and offers.  But how do you get them to work? It comes down to 4 things.  Just like a puzzle, Facebook Ads only work if all the correct puzzle pieces are present and they are in the right positions. In today's episode you'll learn what the 4 magical components are and how to test to make sure they are correct.  Once all 4 are correct, you're golden! Worried you're going to get lost or overwhelmed?  I've included the strategy for how to do micro tests on one component at a time.  It helps you stay...

info_outline Episode #192 Should I Use Facebook Ads? show art Episode #192 Should I Use Facebook Ads?

My Freedom Grove Podcast

 Facebook Ads are a tempting way to get clients.  But, will they work for you? You already know they'll be an investment of money.  And most likely money is kinda tight because you need clients.  That's why you're considering Facebook Ads in the first place. Before you jump in and pay for ads, it's best to get some education first.  You're in luck!  During the month of April I'm releasing a 5 episode podcast series all about Facebook Ads.  See below for a sneak peak at the upcoming episodes. In today's episode you'll learn the types of Facebook Ads, the...

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My Freedom Grove Podcast

How do you keep your "Business Lights" on when you're having a significant energy dip, mental or physical health challenge, or unexpected life whammy? It happens.  You're human.  You may wish you felt supercharged every day.  But, that's not the human experience. When you had an employee job, you hoped you had a sick day to use.  You'd still get paid and you could rest. But now you run a business...cue the anxiety and frustration. WAIT. NOPE. REVERSE THAT. CUE THE...COMPASSION If you have anything other than compassionate thoughts about your energy, your remaining supply...

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My Freedom Grove Podcast

Oh no!  This can't be happening!  Dang Life Whammies!  Just when you got all your ducks in a row, something comes along and knocks them down.  Again.  And again.  What the heck?  How are you supposed to run a business when Life Whammies happen? Maybe your business runs differently for a little bit.  That's OK.  If you don't put your Mental Health first, your business won't matter. You may get knocked down, but that doesn't mean you stay down.  In fact, you may Rise even taller because those Life Whammies were a Catalyst.  A Catalyst to...

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My Freedom Grove Podcast

Tight jaw, heavy chest and tense body = nervous system hijacked by money scarcity. It happens to everyone.  Life whammies happen.  As entrepreneurs we get the added bonus of business whammies and sales scarcity. This episode isn't about how to soothe your nervous system when this happens.  This episode is about prevention. How great would it be if you could just relax?  Even better, what if you didn't have to feel this way ever? Perhaps 2024 is the year to finally create your money buckets.  Not sure what I mean and how to create them?  I'm sharing tips and...

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More Episodes

From chaos to clarity: Learn how to organize Facebook Ad data, learn from failed ads, and build profitable campaigns so you don’t waste money.

Facebook Ads can feel like a slot machine—chaotic, overwhelming, and expensive. But the truth is, your ad data is gold. If you’re not organizing it, you’re losing money and missing the winning combinations that could scale your business.

In this episode, I’ll show you how to stop wasting your ad spend by using Facebook Ad Workbooks—a simple, structured way to keep track of your tests, learn from your data, and build repeatable systems that increase your ROAS.

You’ll learn about:

  • Why Facebook Ad Manager is so overwhelming (and how to cut through the noise).

  • The 4 types of Facebook Ad Workbooks I created for my clients—and why they rave about them.

  • How color coding, simplified metrics, and organized creative reviews transform ads from gambling into science.

  • The step-by-step path to more confidence, clarity, and higher-performing ads.

🎧 Whether you’re testing niches, freebies, new offers, or scaling with high-converting ads, this episode will help you keep your data working for you instead of against you.

 

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