How to Find Profitable Real Estate Markets Using Data for Multifamily Investors, with Neal Bawa

In this episode of the Massive Passive Cashflow Podcast, I sit down with Neal Bawa—renowned data scientist, multifamily investor, and founder of GroCapitus, Mission 10K, and Multifamily University. Known as the “Mad Scientist of Multifamily,” Neil has helped thousands of investors harness the power of data analytics to identify the most profitable real estate markets across the U.S.

Neal shares how he transitioned from running a successful tech company to building a multimillion-dollar multifamily portfolio using his proprietary data-driven system called Location Magic. This method distills hundreds of market variables into five key metrics—population growth, income growth, job growth, home price growth, and crime reduction—to rank U.S. cities and submarkets for optimal returns.

We dive deep into how Neal’s data science background changed the way investors evaluate markets, why multifamily properties are outperforming single-family homes in 2025, and how his teams are on a mission to build 10,000 rental townhomes for middle-income families nationwide. You’ll also discover why the Midwest and Northeast are poised for rent growth, how to spot undervalued secondary markets, and what to expect from real estate cycles over the next decade.

Whether you’re a seasoned investor or just starting your multifamily journey, this episode is packed with data-driven insights to help you invest smarter and build lasting wealth.

 

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What You Will Learn:

• How Neal transitioned from tech entrepreneurship to multifamily real estate investing
  
  

• The five key data metrics behind Location Magic (population, income, jobs, prices, crime)
  
  

• Why 2025 is the best time in years to buy multifamily—and the risks of single-family plateauing
  
  

• How to use data analytics to rank markets and find high-growth cities before they boom
  
  

• Why secondary and tertiary markets (like Carmel, Fishers, and Provo) are outperforming large metros
  
  

• How Neal’s Mission 10K is reshaping the American Dream through build-to-rent townhomes
  
  

• The role of inflation, supply, and rent growth in the coming real estate cycle
  
  

• Practical strategies to align your portfolio with macro-economic data trends
  
  

 

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Links & Resources:

Website: www.grocapitus.com

Instagram: https://www.instagram.com/nealbawa/
YouTube: https://www.youtube.com/@MultifamilyU 

 

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