334: Is chalky soil really the secret to great English wine or just clever marketing? Henry Jeffreys, Author of Vines in a Cold Climate Shares His Stories

Is chalky soil really the secret to great English wine—or just clever marketing? What makes it so difficult for English wine to break into the North American market? Is it time for a classified system of English wine?

In this episode of the Unreserved Wine Talk podcast, I'm chatting with Henry Jeffreys, author of the award-winning book Vines in a Cold Climate.

You can find the wines we discussed at https://www.nataliemaclean.com/winepicks

 

Giveaway

Three of you are going to win a copy of his terrific book, Vines in a Cold Climate. To qualify, all you have to do is email me at [email protected] and let me know that you’ve posted a review of the podcast. I’ll choose three people randomly from those who contact me. Good luck!

 

Highlights

How did Henry become a wine critic for The Lady, a women's magazine?

What was it light to interview wine pioneer Stuart Moss?

How did Henry’s skepticism about biodynamics nearly cause a problem with Gérard Bertrand?

What inspired Henry to write Empire of Booze?

What was the most surprising thing Henry learned while researching the book?

How did Henry’s first experience of English wine go?

What unusual vineyard experience totally changed his perception?

How much wine does England produce?

Where are the main wine regions in England?

Are the benefits of the chalky soils in certain parts of England overrated?

Is it time for a classified system of English wine?

 

Key Takeaways

We always hear about the chalk or the White Cliffs of Dover. Do you think that has an influence or is it overrated? Henry thinks it is overrated and it was the story that sold. It was a good marketing angle, and they thought that it was the best place. He thinks almost everything else is more important than whether it's chalk or clay, and once you've got everything else right, then you can argue about that.

Henry observes that selling to Canada and the US is quite complicated. If you sell to Japan, you can get just one person to import it. Whereas in North America you have complicated systems by state and province. You need somebody on the ground selling. Plus, Nova Scotia makes a similar style of sparkling wines. California has some pretty good sparkling wines. And then once the English bubblies land in the market, the price is pretty much the same as Champagne. Why would you unless you wanted something quite unusual, right?

Henry says that there is now a PDO, or Protected Designation of Origin, a European geographical indication for one county, which is Sussex. But it's really too early for it, because they've only been making quality wine there for 30 years. The appellation contrôlée is, ideally, codifying hundreds of years of tradition. Plus, a lot of producers buy from different counties. So Nyetimber will have vineyards in Kent and Sussex and Hampshire. So that makes a nonsense of it. And also, there's sort of bits of Sussex that are very much like Kent, so you so there's no point drawing a line where the old county barrier is. It's like, it'd be like, sort of cutting the Médoc in half. It doesn't really make any sense. I think the only place where it makes sense is Essex, because you've got the soil.

 

About Henry Jeffreys

Henry Jeffreys worked in the wine trade and publishing before becoming a writer. He’s a contributor to Good Food, The Guardian, Harpers Wine & Spirit, and The Spectator, wine columnist for The Critic magazine, and has appeared on radio, TV, and The Rest is History podcast. He won Fortnum & Mason Drink Writer of the Year in 2022 and is the author of four books, including Empire of Booze and Vines in a Cold Climate, which was shortlisted for the James Beard awards and won Fortnum & Mason drink book of the year. Along with Tom Parker Bowles, he hosts the Intoxicating History podcast. He lives in Faversham, Kent, with his wife and two daughters.

 

 

 

 

To learn more, visit https://www.nataliemaclean.com/334.