373: How Do You Create A Successful International Wine Brand? Nam Stanley Tells The Story of Solicantus
Unreserved Wine Talk
What goes into creating a successful international wine brand that tells a story before the bottle is even opened? What does it look like to build a young wine brand vintage by vintage? What makes Bordeaux such a hard place to break into as an outsider? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Namratha Stanley, author of the new memoir Vineyard Melody. You can find the wines we discussed at . Giveaway Three of you are going to win a copy of Namratha Stanely's terrific new book, Vineyard Melody: How One Woman Rebuilt Her Life, One Grape At A Time. To...
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372: How is Namratha's "Vineyard Melody" memoir the wine version of Eat, Pray, Love?
Unreserved Wine Talk
How can a wine story rooted in darkness leave you feeling hopeful about your life? Why is France such a symbol of freedom, possibility and reinvention for her? How can discovering France through art, cinema, and wine become an escape into a completely different world? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Namratha Stanley, author of Vineyard Melody: How One Woman Rebuilt Her Life, One Grape At A Time. You can find the wines we discussed at . Giveaway Three of you are going to win a copy of Namratha Stanely's terrific new book, Vineyard Melody:...
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371: Why Do Some Non-Alcoholic Wines Keep Their Fruity Aromas While Others Lose Everything?
Unreserved Wine Talk
How did winemakers first figure out how to remove alcohol from wine without destroying it? Why is it so difficult to perfect the flavours and aromas in wine once the alcohol is removed? Why do some non-alcoholic wines keep their fruity aromas while others seem to lose everything? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Dr Wes Pearson, a senior research scientist at the Australian Wine Research Institute in Adelaide. You can find the wines we discussed at . Highlights How was the German winemaker, Carl Jung, a pioneer in the field of no and low...
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370: Wes Pearson: What Happens When the World’s Most Expensive Wines Are Tasted Blind
Unreserved Wine Talk
What really happens when the world’s most expensive wines are tasted blind, without their labels or reputations? Why is the Len Evans Tutorial considered such a valuable experience in the wine world? How did Grenache go from a filler grape to one that producers take seriously? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Dr Wes Pearson, a senior research scientist at the Australian Wine Research Institute in Adelaide. You can find the wines we discussed at . Highlights How did a curiosity for astrophysics shape Wes’s mindset as a wine researcher...
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369: How Did One Viognier Go From the Brink of Extinction to Being Planted Around the World?
Unreserved Wine Talk
How did one Viognier go from the brink of extinction to being planted around the world? Why is the Mistral one of the most miserable experiences for people, yet a saviour for Rhône vineyards? Why is working with bush vines so much harder than trellised vineyards? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Matt Walls, author of the terrific new book The Smart Traveller's Wine Guide to the Rhone Valley. You can find the wines we discussed at . Giveaway Two of you are going to win a copy of Matt Walls' terrific new book, The Smart Traveller's Wine...
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368: Why did the Rhone region ban flying saucers? Matt Walls reveals the story behind why that rule still exists
Unreserved Wine Talk
Which French wine region banned flying saucers from landing in its vineyards and why is the rule still there? How did the devastating February 1956 frost reshape the southern Rhône into the vineyard landscape we know today? What sets the northern Rhone apart from the south in terms of grapes and winemaking style? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Matt Walls, author of The Smart Traveller’s Wine Guide to the Rhone Valley. You can find the wines we discussed at . Giveaway Two of you are going to win a copy of Matt Walls' terrific new book,...
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367: Why Are So Many Swiss Vineyards Planted on Dangerous Terrain? Simon Hardy Reveals Why in the Smart Traveller's Guide to Switzerland
Unreserved Wine Talk
Why are so many Swiss vineyards planted on dangerous terrain? How do the “three suns of Lavaux” shape the ripeness and character of Chasselas? Which unexpected historical figure owns the world’s smallest vineyard in Switzerland? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Simon Hardy, author of the terrific new book The Smart Traveller’s Wine Guide to Switzerland. You can find the wines we discussed at . Giveaway Two of you are going to win a copy of Simon Hardy's terrific new book, The Smart Traveller’s Wine Guide to Switzerland. To...
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366: The Smart Traveller’s Wine Guide to Switzerland with Simon Hardy
Unreserved Wine Talk
Why You Can't Buy Switzerland's Exceptional Wines Abroad? Why does Switzerland grow so many grape varieties, and which ones are the key players that define the country’s wine regions? What makes high-altitude wine regions uniquely capable of producing wines that balance great concentration without being too heavy? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Simon Hardy, author of The Smart Traveller’s Wine Guide to Switzerland. You can find the wines we discussed at . Giveaway Two of you are going to win a copy of Simon Hardy's terrific new book,...
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365: Why did Cha McCoy create her own flavour wheel rather than rely on traditional wine-tasting vocabulary?
Unreserved Wine Talk
Why do certain spices and dishes show up far from their origins, and how can tracing these cultural “foodways” change the way we think about wine and food pairing? Why did Cha create her own flavour wheel rather than rely on traditional wine-tasting vocabulary? How can expanding your flavour vocabulary through travel, food, and culture help us describe wine in ways that feel relatable? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Cha McCoy, author of the new book Wine Pairing for the People. You can find the wines we discussed at . Giveaway Three of you are...
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364: Why Are Most Wine Pairing Rules Wrong for Global Cuisine? Cha McCoy Reveals What Really Works
Unreserved Wine Talk
How can you pair wine with spicy dishes in a way that enhances their flavour profile? Why do most wine-pairing guides ignore the traditions of global cuisines? How can you use wine pairings to explore under-the-radar wine regions instead of reaching for the same rosé or sparkling wine every time? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Cha McCoy, author of the terrific new book Wine Pairing for the People. You can find the wines we discussed at . Giveaway Three of you are going to win a copy of Cha McCoy's terrific new book, Wine Pairing for the...
info_outlineHow does music, even types you dislike, make wine more enjoyable? Can curated playlists in tasting rooms and wine bars influence how customers drink, eat, and experience wine? What happens when you stop overthinking wine and music and just enjoy?
In this episode of the Unreserved Wine Talk podcast, I'm chatting with Susan Lin, a Master of Wine and a Master of Fine Arts in Classical Piano and Musicology.
You can find the wines we discussed at https://www.nataliemaclean.com/winepicks
Highlights
How does a low-pitched, slow-tempo musical piece impact the perceived fruitiness of wine?
What does "timbre" mean in musical terms?
How do different musical characteristics influence the perception of wine's effervescence?
Did the participants’ music preferences correlate with their enjoyment of the wine?
What might surprise you about how the wines tasted in silence compared?
Why does the influence of sound on our perception tend to go unnoticed?
How are some winemakers using music in their wineries?
Are there retail applications for Susan’s research into the influence of music on the perception of wine?
What would be Susan's ideal live concert and wine pairing scenario?
What are some of the possibilities in the future for AI-generated music for wine experiences?
Is there an interest in similar research on the intersection between dance and wine perception?
What future research areas is Susan considering in terms of music and wine perception?
What three objects would Susan display in a museum representing her life and passions?
If Susan could share a wine with anyone outside the wine industry, who would it be and why?
How can you start being more intentional about exploring sensory experiences with wine and music?
Key Takeaways
How does music, even types you dislike, make wine more enjoyable?
Susan says that in her experiments, the wine that was consistently the worst, least balanced, was the wine tasted without music. Even if somebody said I really didn't like this music, it was a way better wine to them than without music. Even for the wine experts, the wines were much more palatable without music. I think that's why sound can be a very, very powerful thing.
Can curated playlists in tasting rooms and wine bars influence how customers drink, eat, and experience wine?
Susan has worked with tasting rooms and wine bars to curate their playlists in terms of the experiences that they want their customers to have. You want to have people be a little more relaxed in the morning, but then, you start amping it up for the evening. I put together a complete journey, that sort of sonic seasoning for different expressions of their wines, for big bold red versus for their light, youthful white wines.
What happens when you stop overthinking wine and music and just enjoy?
Susan says that with the melding of music and wine, there's still so much to learn. Keep trying things. Don't worry about whether it's right or wrong. Just enjoy the experience. Let everything come in sensorially and enjoy that and embrace again the mystery of things. We can't explain everything through data, and that's a good thing.
About Susan R. Lin
Susan R. Lin is a Master of Wine and a Master of Fine Arts in Classical Piano and Musicology. Susan’s MW research paper ‘Influences of Classical Music on the Sensory Perception of a Brut Non-Vintage Champagne’ and subsequent work on the interaction of music and wine have been featured in Decanter, Food & Wine, GuildSomm, and others. Each of Susan’s creations is rooted in academic research and inspired by a deep respect for the essence of wine and music.
To learn more, visit https://www.nataliemaclean.com/347.