ESLA: Boosting Extended Stay Hotel Visibility with Local SEO & More
No Vacancy Live and No Vacancy News
Release Date: 11/07/2024
Global Pipeline Insights with Lodging Econometrics' Bruce Ford
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In this bonus episode I chat with , SVP at , about the latest global pipeline numbers. We’re exploring hotel development trends across various regions, including Europe, the Middle East, India, China, and here in the USA. From Romania's emerging market to Israel's active pipeline and the evolving landscape of hotel conversions in Europe and new builds in the Middle East, Bruce provides a comprehensive overview of the current state and future prospects of the global hotel industry. Key Points: • Romania's Growth 🌍: Discussing the significant pipeline growth in Romania, including both...
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910: Hospitality Update with Chris Green
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Chris Green is back to talk about what he's been up to in retirement, how he's been staying connected to the industry, what he feels 2025 will bring, and more! This is an episode you have to see.
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My Place Hotels' Says Secret Sauce is...
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I chatted with , EVP of Franchise Operations at during ! We reveal the secrets behind My Place’s empowering work culture, employee retention strategies, and how the brand fosters lasting relationships within their growing team. Thanks to -- unmatched purchasing, unlimited performance. Explore more at Main Takeaways: Retaining Top Talent in Hospitality: Discover how My Place encourages employees to take ownership and stay committed long-term. The Importance of “Why”: Sarah explains how showing employees the purpose behind their roles leads to stronger emotional engagement. ...
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FNA 157: Anna Is Seeing Blue
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Anna Blue is President of the American Hotel & Lodging Foundation where she's a change agent of good. However, she's appraently prone to poor decision making once she realizes what she's done by joining Glenn, Craig and Producer Dave for this week's Friday Night Audit.
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909: Best Western Soft Brand Report
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Big show today as we have Brad LeBlanc, Chief Development Officer and Amy Hulbert, VP, Boutique and Upscale Brands of BWH Hotels. We're talking soft brand development and more!
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How Choice Hotels is Growing Extended Stay Business
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In this episode, , VP of Extended Stay at Hotels, shares exciting insights on the rapid growth of the extended stay segment. From reaching the milestone of 500 extended stay hotels to discussing the brand’s innovative strategies, Matt highlights the future of this booming hospitality sector. 🔑 Key Highlights: 500th Extended Stay Opening: How Choice Hotels has scaled from 100 to 500 extended stay properties since 2018. Growth Driven by Woodspring Suites: Insights into the acquisition of Woodspring and its role in driving rapid expansion. Four Extended Stay...
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908: End of Year Expectations and 2025 Outlook with Ashford's Bennett
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Monty Bennett, Founder and CEO of Ashford Inc, joins us to talk about what his expectations are for the last 6 weeks of 2024 as holiday season approaches. 2025 is fast approaching and with a lot of uncertainty behind us following the election, what is the outlook for current operating hotels as well as the transaction markets?
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Transforming Hospitality: How Macrotech’s AI Solutions Are Revolutionizing Hotels 🚀🏨
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Today I am chatting with from , he’s a seasoned hotelier who’s managed multiple properties. We’re focused on how is pushing innovation in the hotel industry with advanced AI-driven solutions, from keyless entry systems to efficient front desk operations. • AI-Driven Innovation: Learn how Macrotech’s AI solutions are enhancing the guest experience and operational efficiency. • Sustainable Smart Locks: Discover the keyless lock system with QR code functionality, saving $700+ monthly on key replacements and reducing plastic waste. • Live Monitoring for Hoteliers: Macrotech’s...
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How Curator Hotels is Empowering Independent Hotels to Compete
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We’re on the tradeshow floor of The Hospitality Show where I interview Jennifer Barnwell, President of Curator Hotels. Discover how Curator is revolutionizing the independent hotel space by empowering boutique and independent hotels to compete with larger brands and OTAs. Jennifer shares insights on Curator’s journey, industry challenges, and the exciting future of independent hotels. Thanks to -- unmatched purchasing, unlimited performance. Explore more at In this episode: The Power of Curator: How Curator unites boutique hotels to create leverage, reduce costs, and improve visibility....
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907: Bringing Groundbreaking Ideas to Life
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Michael Koch, Co-Founder and CEO of The Michael Koch Group, joins to talk about how his company is changing the real estate landscape through cutting-edge physical and digital experiences. They've created spaces such as Apple Stores and Ritz-Carltons.
info_outlineUnlock the secrets of local SEO and more for extended stay for hotels!
We’re joined by Gordon Liametz, founder and CEO of Digital Escape, who breaks down actionable steps to make your hotel stand out in local searches. Whether you’re managing an independent property or a branded hotel, this conversation reveals how small changes can drive big visibility.
Tune in and learn how to position your extended stay property as a top choice in your area!
In this episode, you’ll learn:
• Local SEO Basics – What is local SEO, and why it matters more than you might think.
• Google Algorithms Explained – Discover the 5 algorithms impacting your hotel’s visibility.
• The Power of Local Searches – 46% of mobile searches are local intent-based, not brand-focused.
• 20-Step Self-Audit Checklist – Start improving visibility with Gordon’s proven checklist.
• Google Business Listing Essentials – Tips to maximize your hotel’s Google Business profile.
• Star Ratings & Photos – Why accurate ratings and quality images can transform booking rates.
• Effective Use of Keywords – How to use keywords, geo-marking, and latitude/longitude for a boost.
• Video and Photography Tips – Balance authenticity and professionalism to attract guests.
• Seasonal Tips for Visibility – Update your listing images and hero photos for the best impact.
Get insider insights to improve your online presence and outshine competitors in local search results!
Today’s episode is sponsored by ESLA’s inaugural regional event, taking place Wed. Dec 4 at the Crowne Plaza Ravinia in Atlanta. Learn more at ESLA.org.
Also, sposnored by Dellisart Hospitality (www.dellisart.com), the leader in the third-party management of Extended Stay hotels.
#HotelSEO #LocalSEO #HospitalityMarketing #DigitalEscape #HotelVisibility #HotelMarketing #SEOExperts