Product Launches Plans & the Ultimate Retail Buyer Strategy– Julie Walker EP 57
Release Date: 08/21/2020
Reverse Logistics & Returns Management with Paul Adamson from ARC EP101
The Page 1 Podcast
What sort of important data can a brand gain from working with a Reverse Logistics company? How can you lower your return rate and improve customer satisfaction? In this episode, you will hear about how Reverse Logistics can improve your business with help the environment with a focus on sustainability, getting products back into the market for second use or recycling.
info_outline
Amazon 3P Marketplace Strategy with John Holby EP 100
The Page 1 Podcast
Amazon 3P Marketplace Strategy with John Holby In this episode of the Page 1 Podcast, Luke Peters speaks with John Holby on how to better optimize on Amazon and scale your sales with 3P listings. John is the CEO of CPG.IO where they offer eCommerce logistics strategies, eRetail integrations, and optimization services to fast-growing brands. Listen in to learn why 3P might be a better business model than 1P and how to approach it. You will also learn the advantages of having a Shopify site for your business and why you need to utilize it even as you use Amazon. Key Takeaways: How...
info_outline
Supply Chain Shipping Madness & Section 301 Tariff Exclusion Update – Mark Adkison EP99
The Page 1 Podcast
info_outline
The Underdog Philosophy for Business Excellence-Atul Vir Ep98
The Page 1 Podcast
How did your business navigate the Covid crisis? Did you learn new innovative ways that grew the business, or did you stagnate in the same old models? To navigate a huge crisis and still grow as a business calls for adopting new models or products that fit in that particular time and moment. In this episode of the Page 1 Podcast, Luke Peters speaks with Atul Vir on how his business navigated the 2020 pandemic through innovation after 30 years of operation. Atul Vir is a hands-on CEO, seasoned entrepreneur, inventor, and author. He started his business Equator Advanced Appliances in 1991 which...
info_outline
Launching A Technology Product with Community Building - Helen Thomas Ep97
The Page 1 Podcast
How to Properly Launch A Product into The Market with Massive Success Do you have a dream or the goal of successfully launching your product into the market? Have you set up the right strategy to ensure everything works even better than planned? Listen, many elements need to fall into place to ensure that you have a unique product, a ready market for it, and a launching plan set in advice. That’s why, in this episode of the Page One Podcast, we have Helen Thomas, she has just helped DMAI successfully launch an artificial intelligence product. Helen is the CEO of DMAI, which is a global...
info_outline
How to Triple Your Amazon Sales - Brian Beck Ep96
The Page 1 Podcast
How to Approach Selling on Amazon in 2021 How are you approaching your selling on Amazon strategy? Have you diversified your channels or are you solely relying on Amazon? Diversifying your channels as a business is very important instead of solely depending on Amazon. It is also important to first focus on differentiating the product before diversifying the channels. In this episode of the Page One Podcast, Luke Peters interviews Brian Beck, eCommerce expert advisor and author of the Billion Dollar B2B Ecommerce book. He has 20+ years of experience in eCommerce and specializes in...
info_outline
Making a 3 year Business Growth Strategy Plan – 3HAG - Shannon Susko Ep95
The Page 1 Podcast
3 HAG WAY: How to Develop a Plan and Build a Confident Team to Succeed in Business Imagine having a business strategy that’s a well-thought-out plan and a culturally strong team to help you succeed. Having a prescriptive framework like the 3 HAG WAY to help you take the guesswork out of your business strategy and to lead your team with confidence. in this episode of the Page One Podcast, we have Shannon Susko talk about the 3 HAG WAY methodology and how it helped businesses grow during the pandemic. Shannon has more than twenty years of experience building and leading high-growth technology...
info_outline
Selling your Amazon Product Business - Sarah Dajani Ep94
The Page 1 Podcast
How to Increase the Chances of your Amazon Business Getting Acquired Have you been thinking of exiting your eCommerce business but don’t know where to start? Or maybe you don’t know whether your business is in the right position to attract good buyers? How about positioning your eCommerce business rightly and taking it to the next level, especially now during the eCommerce high? In this episode of the Page One Podcast, Luke Peters interviews Sarah Dajani, the Vice President of Operations at Boosted Commerce. She’s a Phi Beta Kappa graduate from Princeton University and has a Master’s...
info_outline
Built to Sell: How to Exit with Private Equity- Sean Belnick Ep93
The Page 1 Podcast
Built to Sell: How to Exit in Private Equity Have you been thinking of selling your business but don’t understand how to go about it? The process of selling a business is a complex one that can take up to several months and in some cases end up not happening. That is why in this episode of the Page One Podcast, we have Sean Belnick to share how he successfully exited his business after growing it from $0 to $300 million in value. Sean founded Belnick, Inc in 2001 and successfully completed an exit in early 2017, and transitioned to a full-time board member in 2019. Belnick, Inc continues to...
info_outline
Amazon 1P vs 3P selling secrets and strategy ideas – Dr. Robin Gaster Ep92
The Page 1 Podcast
Dr. Robin Gaster: How to Approach Selling on Amazon for Business Success Is it time for you to make the exclusive brands’ partnership program with Amazon? How will having a deal with Amazon to market your brand on their marketplace benefit your brand? Is it worth it or even smart to completely leave it to Amazon to handle your brand on their platform? In this episode of the Page One Podcast, we have Dr. Robin Gaster to discuss Amazon’s exclusive brands, 3P vs. 1P, and Amazon’s private label. He’s the CEO of Incumetrics, a data and analytics firm focused primarily on innovation, and a...
info_outlineJulie Walker: Strategies to Turn Your Retail Business Scorecard Green
Is your buyer’s scorecard green? It is important to add value to your buyer beyond the product you’re selling which will lead you to gain influence.
In this episode of the Page One Podcast, Luke Peters speaks with Julie Walker, she is a seasoned executive with 30 years of industry experience spanning brand management, shopper marketing, sales leadership, and multiunit retail operations. Before starting her own strategic firm, she was the CEO of Shopper Events and spent 24 years at Proctor& Gamble.
Listen in to learn how to validate your product and make the design stand out from the competition. You will also learn the strategy that will get you the attention of the buyer and fulfill their expectations of your business.
Key Takeaways:
- The importance of forecasting a product’s performance in the market rather than focusing on its distribution.
- The importance of hiring an agency to help your business get attention from a potential buyer.
- The major mistakes that happen in the top to top meetings and the right thing to do.
- Learning to align and support your buyer’s business culture.
Episode Timeline:
- [0:34] Intro:
- [2:44] She talks about the situation with the companies that she helps during the pandemic.
- [3:39] How she’s helping struggling companies to understand the market and accessing their capabilities.
- [5:43] The industries that are unexpectedly doing better than it was initially anticipated.
- [7:30] How to evaluate the context of a product when designing to stand out from similar products.
- [10:57] How to avoid legal problems with competitors plus validating why your product would be buyable.
- [12:42] Learning to start with the end in mind before launching a product.
- [15:03] How to get a buyer’s attention when you’re a small company by hiring an agency plus when to know they’ll work for you or not.
- [17:05] How to add value beyond the product you’re selling to gain influence by going green on everything on the buyer’s scorecard.
- [18:13] Some of the things that are in the buyer’s scorecard that as a business owner you don’t think about.
- [19:32] The meaning of the top to top business planning and it’s relation to your business leadership.
- [23:31] The importance of understanding where you fit in the buyer’s ecosystem to better get an idea of their expectations of you.
- [24:28] How to fulfill the expectations of your buyer while aligning and respecting their culture.
- [27:54] Julie advises those in retail and or planning to join the retail business.
Quotes:
- “Build a plan to add value beyond the product you’re selling, to gain influence.” - Julie Walker [17:11]