9 Steps to Make your Business an Irresistible Investment Opportunity
Release Date: 03/18/2025
What Are You Tracking? Why Most CEOs Measure the Wrong Things
The 8-Figure Product CEO
Too many founders obsess over dashboards and KPIs—yet still miss what actually drives long-term growth. In this episode, Luke Peters breaks down the difference between lagging indicators and the leading inputs that move the needle. You’ll learn: Why real financial truth comes from monthly accrual reviews—not real-time dashboards The most overlooked metrics that shape future success How tracking too much is just as bad as tracking too little And why a Garmin watch might be smarter than your KPI report If you’re a CEO stuck in the weeds, this episode is your blueprint for...
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Now’s the Time to Hire: Why Downturns Are Gold for Finding Talent
The 8-Figure Product CEO
Most CEOs sit on their hands when the economy slows. Not Luke Peters. In this episode, he explains why this market is a rare chance to level up your team—especially when it comes to key hires like a Head of Sales or COO. You’ll learn: Why top talent is finally back on the market The mindset shift founders need to grow in tough times Why your bottleneck might not be your product—it’s your people And how hiring smart now can pay off when the economy rebounds If you're stretched too thin or stuck in a sales rut—this episode is your wake-up call.
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How to Lead Through Uncertainty: A CEO’s Take on Hard Times
The 8-Figure Product CEO
Uncertain times can crush a business—or create an opening. In this short episode, Luke Peters shares how he navigated major disruption, from tariffs to financial crises, and why most CEOs focus on the wrong things. He explains: Why optimizing a bad situation is a losing game How to avoid getting stuck in a red ocean The power of long-term thinking in short-term chaos And why starting a business during tough times can actually be a huge advantage If you're a founder or CEO dealing with market pressure, supply chain issues, or global noise—this episode is for you. Clear. Tactical....
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Your Margins Are Too Low! Here’s How to Fix Them Fast
The 8-Figure Product CEO
Most businesses struggle with pricing—charge too little, and you're stuck in a race to the bottom. Charge too much without offering more, and customers walk. So how do you set prices that maximize margins without killing demand? In this episode, Luke Peters, founder of a multi-million dollar appliance brand, breaks down value-based pricing—what works, what doesn’t, and the exact strategies he used to scale to $80M+ before selling to private equity. You'll learn: The real reason brands fail at pricing (and how to fix it) Why niching down boosts margins and lowers stress How to test price...
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9 Steps to Make your Business an Irresistible Investment Opportunity
The 8-Figure Product CEO
Selling your business is likely a once-in-a-lifetime event—but buyers do this every day. They know what they’re looking for, and if you’re not prepared, you could leave millions on the table. In this episode, I break down the 9 key steps to making your business an irresistible investment opportunity, including: ✔️ The financials buyers trust (and what they’ll scrutinize) ✔️ Why customer concentration is a risk—and how to mitigate it ✔️ How strong branding can boost your valuation ✔️ The leadership team and processes that increase your multiple ✔️ Why EBITDA is...
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Reverse Logistics & Returns Management with Paul Adamson from ARC EP101
The 8-Figure Product CEO
What sort of important data can a brand gain from working with a Reverse Logistics company? How can you lower your return rate and improve customer satisfaction? In this episode, you will hear about how Reverse Logistics can improve your business with help the environment with a focus on sustainability, getting products back into the market for second use or recycling.
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Amazon 3P Marketplace Strategy with John Holby EP 100
The 8-Figure Product CEO
Amazon 3P Marketplace Strategy with John Holby In this episode of the Page 1 Podcast, Luke Peters speaks with John Holby on how to better optimize on Amazon and scale your sales with 3P listings. John is the CEO of CPG.IO where they offer eCommerce logistics strategies, eRetail integrations, and optimization services to fast-growing brands. Listen in to learn why 3P might be a better business model than 1P and how to approach it. You will also learn the advantages of having a Shopify site for your business and why you need to utilize it even as you use Amazon. Key Takeaways: How...
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Supply Chain Shipping Madness & Section 301 Tariff Exclusion Update – Mark Adkison EP99
The 8-Figure Product CEO
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The Underdog Philosophy for Business Excellence-Atul Vir Ep98
The 8-Figure Product CEO
How did your business navigate the Covid crisis? Did you learn new innovative ways that grew the business, or did you stagnate in the same old models? To navigate a huge crisis and still grow as a business calls for adopting new models or products that fit in that particular time and moment. In this episode of the Page 1 Podcast, Luke Peters speaks with Atul Vir on how his business navigated the 2020 pandemic through innovation after 30 years of operation. Atul Vir is a hands-on CEO, seasoned entrepreneur, inventor, and author. He started his business Equator Advanced Appliances in 1991 which...
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Launching A Technology Product with Community Building - Helen Thomas Ep97
The 8-Figure Product CEO
How to Properly Launch A Product into The Market with Massive Success Do you have a dream or the goal of successfully launching your product into the market? Have you set up the right strategy to ensure everything works even better than planned? Listen, many elements need to fall into place to ensure that you have a unique product, a ready market for it, and a launching plan set in advice. That’s why, in this episode of the Page One Podcast, we have Helen Thomas, she has just helped DMAI successfully launch an artificial intelligence product. Helen is the CEO of DMAI, which is a global...
info_outlineSelling your business is likely a once-in-a-lifetime event—but buyers do this every day. They know what they’re looking for, and if you’re not prepared, you could leave millions on the table.
In this episode, I break down the 9 key steps to making your business an irresistible investment opportunity, including:
✔️ The financials buyers trust (and what they’ll scrutinize)
✔️ Why customer concentration is a risk—and how to mitigate it
✔️ How strong branding can boost your valuation
✔️ The leadership team and processes that increase your multiple
✔️ Why EBITDA is king—and the number you should be aiming for
I’ll also share real-world lessons from my own journey—scaling a company from my garage, hitting $80M in revenue, and successfully exiting to private equity.
If you're thinking about selling (or just want to build a stronger business), this episode is for you.
🎧 Listen now.