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Husband and Wife Co-founders Built a 9-Figure Cocktail Brand from Scratch – Carbliss

The 8-Figure Product CEO

Release Date: 12/23/2025

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The 8-Figure Product CEO

On this episode of The 8-Figure Product CEO Podcast, I sit down with Josh LaSov—founder of CAUZZY, a NetSuite-enabled AI platform designed specifically for NetSuite users. Josh previously built and sold Satori, a NetSuite reporting company. Now, he’s focused on a bigger problem: helping CEOs and CFOs move beyond static reports by using AI for NetSuite to analyze transaction-level data, automate finance workflows, and surface real insights—without hallucinations, security risks, or broken dashboards. We talk about why traditional NetSuite reporting still leaves leaders guessing, how AI...

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On this episode of the Apex CEO Podcast, I interview Dr. Anita Sengupta—Founder & CEO of Hydroplane, aerospace engineer, commercial pilot, and USC professor—to unpack what it really takes for a high-level technical professional to make the leap into entrepreneurship. Anita’s career spans the kind of world-class environments most people only dream about—NASA, cutting-edge aerospace programs, and academic research. But building a deep-tech startup is a different game. In this conversation, she breaks down the hard shift from “well-resourced institutions” to starting from zero:...

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Javier Lozano – Founder of Bolder Media Co., fractional CMO designing predictable growth systems for B2B founders. In this episode, we look at small business turnaround through the eyes of a fractional CMO/CRO. I bring Javier into the kind of company I see all the time: doing $5–10M in revenue, good product, but flat growth, weak pipeline, and a marketing “mix” that’s really just random acts of advertising. We talk about: How he spots a real growth story in a stalled business by talking to the team, digging into the numbers, and seeing if the market still cares. Turning random...

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Stacy Flynn, CEO and co-founder of Evrnu, is doing something most founders only talk about: turning cotton garment waste into high-performance, fully recyclable fibers—and building a real business around it. Evrnu has raised about $35M in capital- How? In this episode, we dig into the real story behind that headline number. Stacy walks us through: How she convinced the very first investors to back a textile-to-textile recycling idea long before there was a plant or revenue. Evrnu’s business model—what they actually sell, who pays, and how garment waste turns into a product brand partners...

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The 8-Figure Product CEO

On this episode I’m joined by Adam and Amanda Kroener, married co-founders of Carbliss Cocktails—a low-carb, full-flavor RTD cocktail brand that’s grown into a 9-figure business. Adam came out of the cheese industry as a Director of Manufacturing. Amanda stepped in as CFO and now leads the data and IT side of the business. Together, they’ve turned Carbliss into a serious national player in a brutal, crowded category. We cover: The key decisions in the first 24 months that bent the growth curve. How they handled manufacturing issues and tight cash when both inventory and dollars were...

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Most budgets fail before the year even starts. Not because the team didn’t work hard—but because the assumptions were never real. In this episode, I walk through the eight critical areas where mid-market companies blow their budgets, and the exact process I use when coaching CEOs, CFOs, and ownership teams through 2026 planning. This isn’t theory. These are real-world lessons pulled straight from reviewing company budgets this year—where revenue forecasts are overly optimistic, margins are padded, promo calendars are ignored, and SG&A stays untouched while the company continues...

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Your company’s been losing money for two or three years. Forecasts keep promising a rebound that never comes. Sales are flat or down, SG&A is bloated, and leadership is too close to the problem to see the real issues. In this episode, I walk through the exact turnaround framework I use when stepping into a struggling mid-market company. These aren’t theories. These are real wins pulled straight from the trenches—where outside eyes can find 5% in SG&A savings on day one and unlock a path back to break-even. We’ll break down the practical work: renegotiating everything from...

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Most turnarounds don’t start with marketing fixes or strategy sessions. They start with a calculator. A few months ago, I stepped into a mid-market consumer products brand doing under $10M a year. From the outside, it looked healthy -- loyal customers, strong reviews, recognizable product. Under the hood, it was bleeding $70,000 every month. The core issue wasn’t mysterious. Payroll alone was sitting at roughly 25% of revenue. At their gross margins, breakeven wasn’t possible. SG&A had quietly swallowed the P&L. This episode breaks down the real math behind why product companies...

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More Episodes

On this episode I’m joined by Adam and Amanda Kroener, married co-founders of Carbliss Cocktails—a low-carb, full-flavor RTD cocktail brand that’s grown into a 9-figure business.

Adam came out of the cheese industry as a Director of Manufacturing. Amanda stepped in as CFO and now leads the data and IT side of the business. Together, they’ve turned Carbliss into a serious national player in a brutal, crowded category.

We cover:

  • The key decisions in the first 24 months that bent the growth curve.
  • How they handled manufacturing issues and tight cash when both inventory and dollars were constrained.
  • Their go-to-market engine today: field teams, personal brand, and chain authorizations.
  • What it’s really like to be married co-founders with three kids—and how they handle big disagreements.
  • The 3 things that actually move cases off shelves.
  • The most overrated worries under $5M, and the boring work that really drives growth.

If you’re building or investing in a consumer brand, this is a real look at going from local idea to 9-figure beverage business—while keeping your marriage and family in the picture.