061: Questions, Current Events & Controversy
Paid Search Magic
This is episode #61, and it’s also the first Thursday of the month, and also it was my birthday yesterday. So today we answer listener questions and talk about recent news, trends and controversy related to paid search, and we’re doing it with party hats on.
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060: Keeping up with Google Grants with Eddie Laing
Paid Search Magic
Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs.
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059: Conversational Marketing with Dave Gerhardt
Paid Search Magic
This is episode #59 and today we’re talking about Conversational Marketing with Drift’s VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift.
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058: Speak Your Client's Love Languages
Paid Search Magic
This is episode #58, and it’s valentines day.
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056: Superpower Spotlight: Evan Sanchez
Paid Search Magic
This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers.
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055: Take Over Google Ads Accounts like a Pro
Paid Search Magic
This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new account that probably wasn’t set up well, and you’re expected to hit the ground running. But don’t stress, because we’re going to walk you through how to take over a Google Ads account - li
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054: The D.R.E.A.M. Framework
Paid Search Magic
Welcome to the Paid Search Magic Podcast.
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053: Setting the Right Client Expectations
Paid Search Magic
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
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052: Q&A, News, Reviews & Controversy
Paid Search Magic
Welcome to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
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051: Quality Score
Paid Search Magic
Today we’re going to talk about what QS is AND ISN’T, and why it matters to our accounts, our optimization strategies, and our clients. We’ll talk about the myths that are still circling, and what you can do today to better understand and get the most out of your quality score.
info_outlineHi everyone, welcome to this bonus episode of the PSM podcast, 31B
On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we’d answer the questions we gave you, as well as let you know our own checklist we use to consider whether we’d be a good fit for potential clients.