Paid Search Magic

Welcome to Paid Search Magic - your weekly deep dive into search engine marketing, AdWords, client management and so much more.

061: Questions, Current Events & Controversy 03/16/2019

061: Questions, Current Events & Controversy This is episode #61, and it’s also the first Thursday of the month, and also it was my birthday yesterday. So today we answer listener questions and talk about recent news, trends and controversy related to paid search, and we’re doing it with party hats on. /episode/index/show/paidsearchmagic/id/9026711

060: Keeping up with Google Grants with Eddie Laing 03/08/2019

060: Keeping up with Google Grants with Eddie Laing Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs. /episode/index/show/paidsearchmagic/id/8922950

059: Conversational Marketing with Dave Gerhardt 02/27/2019

059: Conversational Marketing with Dave Gerhardt This is episode #59 and today we’re talking about Conversational Marketing with Drift’s VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift. /episode/index/show/paidsearchmagic/id/8806100

058: Speak Your Client's Love Languages 02/14/2019

058: Speak Your Client's Love Languages This is episode #58, and it’s valentines day. /episode/index/show/paidsearchmagic/id/8652086

056: Superpower Spotlight: Evan Sanchez 02/05/2019

056: Superpower Spotlight: Evan Sanchez This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers. /episode/index/show/paidsearchmagic/id/8525039

055: Take Over Google Ads Accounts like a Pro 01/22/2019

055: Take Over Google Ads Accounts like a Pro This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new account that probably wasn’t set up well, and you’re expected to hit the ground running. But don’t stress, because we’re going to walk you through how to take over a Google Ads account - li /episode/index/show/paidsearchmagic/id/8348687

054: The D.R.E.A.M. Framework 01/20/2019

054: The D.R.E.A.M. Framework Welcome to the Paid Search Magic Podcast. /episode/index/show/paidsearchmagic/id/8321654

053: Setting the Right Client Expectations 01/11/2019

053: Setting the Right Client Expectations You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. /episode/index/show/paidsearchmagic/id/8218526

052: Q&A, News, Reviews & Controversy 01/07/2019

052: Q&A, News, Reviews & Controversy Welcome to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. /episode/index/show/paidsearchmagic/id/8156996

051: Quality Score 12/07/2018

051: Quality Score Today we’re going to talk about what QS is AND ISN’T, and why it matters to our accounts, our optimization strategies, and our clients. We’ll talk about the myths that are still circling, and what you can do today to better understand and get the most out of your quality score. /episode/index/show/paidsearchmagic/id/7834313

050: The 50th Episode Spectacular! 11/28/2018

050: The 50th Episode Spectacular! Welcome to the Paid Search Magic Podcast. This is episode #50, which is something of a milestone, so join James & Amy Hebdon from Paid Search Magic as they walk down memory lane with some of their favorite, most useful moments from the previous 49 podcast episodes. /episode/index/show/paidsearchmagic/id/7715561

049: Machine Learning & Marketing 11/19/2018

049: Machine Learning & Marketing Welcome to the Paid Search Magic Podcast. This is episode #49. Today we're talking about Machine Learning in Marketing with Matthew Kirk, a specialist in applying AI & Machine Learning to everyday problems. /episode/index/show/paidsearchmagic/id/7609553

048: Q&A Thursday - Bing's Killing it, Google's Killing Budgets 11/03/2018

048: Q&A Thursday - Bing's Killing it, Google's Killing Budgets You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. /episode/index/show/paidsearchmagic/id/7420595

047: Profitable Keyword Planning in 30 Minutes or Less 11/01/2018

047: Profitable Keyword Planning in 30 Minutes or Less This is episode #47 - Part 2 of Profitable PPC Keyword Planning in 30 Minutes or Less. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time. /episode/index/show/paidsearchmagic/id/7395860

046: Profitable Keyword Planning in 30 Minutes or Less 10/30/2018

046: Profitable Keyword Planning in 30 Minutes or Less This is episode #46. Profitable PPC Keyword Planning in 30 Minutes or Less. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time. /episode/index/show/paidsearchmagic/id/7366073

045: Path to Paid Search Evangelism 10/11/2018

045: Path to Paid Search Evangelism This is episode #45, and today we’re talking to our friend Christi Olson, Bing Ad’s product evangelist. She regularly speaks at conferences and spreads the message about how Bing Ads is pushing the industry in a positive direction. We’ll be discussing the Microsoft Audience Network, LinkedIn, and how you too can become an influencer in paid media circles. We’re really grateful to have her here today. /episode/index/show/paidsearchmagic/id/7158188

044: September Questions, Current Events & Controversies 10/05/2018

044: September Questions, Current Events & Controversies This is episode #44, and it’s the first Thursday of the month, which means we’ll answer questions from our listeners and go over recent news, trends and controversy. /episode/index/show/paidsearchmagic/id/7131448

Building a Premium Brand the Right Way 09/19/2018

Building a Premium Brand the Right Way Welcome to the Paid Search Magic Podcast where we talk about google ads, digital marketing, and so much more. /episode/index/show/paidsearchmagic/id/7066303

042: Questions, Current Events and Controversy 09/06/2018

042: Questions, Current Events and Controversy Today we’re kicking off our very first Questions, Current Events and Controversy episode, which is going to be a regular feature here on the podcast. /episode/index/show/paidsearchmagic/id/7016238

041: How to Set Win-Win Paid Searching Pricing 08/30/2018

041: How to Set Win-Win Paid Searching Pricing You’re listening to a very special episode about pricing your services. Setting prices, talking about prices, even THINKING about prices - can be somewhat of a minefield, but we’ve got you covered here. We’re also going to share with you our own Perfect Pricing Matrix that will help you confidently scope your project and set your rates. You can grab the worksheet at paidsearchmagic.com/41. /episode/index/show/paidsearchmagic/id/6989385

039: Google Ads Match Type Questions You didn't Know You Had 08/16/2018

039: Google Ads Match Type Questions You didn't Know You Had You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. /episode/index/show/paidsearchmagic/id/6933953

038: The Myth of the 20 Minute Work Week 07/08/2018

038: The Myth of the 20 Minute Work Week Unless this is your first week on the internet, you’ve probably seen something about how some important thing in your life can be done in x number of minutes. Become a real estate investor in 30 minutes! Get back in shape in 12 minutes a day! Etc etc. “The Twenty Minute Work Week” is a popular meme that has been applied to paid search as well. A while back, Amy wrote an article called “The Myth of the 20 Minute Work Week”, and that’s what we're going to be talking about today. /episode/index/show/paidsearchmagic/id/6785401

037: Impression Share Mania 06/29/2018

037: Impression Share Mania This week Amy and I are talking about a single metric: Impression Share. It’s the kind of metric that seems straightforward, but has a closet full of exceptions and qualifications which make it dangerous to make decisions by. /episode/index/show/paidsearchmagic/id/6756766

036: PPC White Labeling 06/22/2018

036: PPC White Labeling Hi everyone, welcome to the Paid Search Magic Podcast. /episode/index/show/paidsearchmagic/id/6732591

035: Lessons in Value from Weird Al 06/05/2018

035: Lessons in Value from Weird Al Hi everyone, welcome to the Paid Search Magic Podcast. /episode/index/show/paidsearchmagic/id/6670028

034: A Quick Freaking Podcast about SKAGs 05/16/2018

034: A Quick Freaking Podcast about SKAGs Hi everyone, welcome to the Paid Search Magic Podcast. /episode/index/show/paidsearchmagic/id/6599092

033: Master of Landing Pages 05/04/2018

033: Master of Landing Pages Hi everyone, welcome to the Paid Search Magic Podcast. Your weekly deep dive into Paid Search. (AdWords) /episode/index/show/paidsearchmagic/id/6555350

032: How we choose and work with clients 04/27/2018

032: How we choose and work with clients Hi everyone, welcome to this bonus episode of the PSM podcast, 31B /episode/index/show/paidsearchmagic/id/6528408

031: How to choose a paid search agency 04/08/2018

031: How to choose a paid search agency Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating! /episode/index/show/paidsearchmagic/id/6458229

030: Should my business start using AdWords? 03/19/2018

030: Should my business start using AdWords? AdWords is not right for every business. /episode/index/show/paidsearchmagic/id/6376889

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