061: Questions, Current Events & Controversy
Paid Search Magic
This is episode #61, and it’s also the first Thursday of the month, and also it was my birthday yesterday. So today we answer listener questions and talk about recent news, trends and controversy related to paid search, and we’re doing it with party hats on.
info_outline
060: Keeping up with Google Grants with Eddie Laing
Paid Search Magic
Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs.
info_outline
059: Conversational Marketing with Dave Gerhardt
Paid Search Magic
This is episode #59 and today we’re talking about Conversational Marketing with Drift’s VP of Marketing Dave Gerhardt. Dave is a passionate advocate of building brands around compelling stories that connect with customers. Since joining Drift in 2015 as employee #6, Dave has helped to create the category of conversational marketing and get 150,000+ businesses onboard with Drift.
info_outline
058: Speak Your Client's Love Languages
Paid Search Magic
This is episode #58, and it’s valentines day.
info_outline
056: Superpower Spotlight: Evan Sanchez
Paid Search Magic
This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers.
info_outline
055: Take Over Google Ads Accounts like a Pro
Paid Search Magic
This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new account that probably wasn’t set up well, and you’re expected to hit the ground running. But don’t stress, because we’re going to walk you through how to take over a Google Ads account - li
info_outline
054: The D.R.E.A.M. Framework
Paid Search Magic
Welcome to the Paid Search Magic Podcast.
info_outline
053: Setting the Right Client Expectations
Paid Search Magic
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
info_outline
052: Q&A, News, Reviews & Controversy
Paid Search Magic
Welcome to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
info_outline
051: Quality Score
Paid Search Magic
Today we’re going to talk about what QS is AND ISN’T, and why it matters to our accounts, our optimization strategies, and our clients. We’ll talk about the myths that are still circling, and what you can do today to better understand and get the most out of your quality score.
info_outlineWelcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads.
Well, it's finally happened: after polling users, colleagues and members of our group, it's pretty clear what most people are interested in: finding and winning the business of dream clients. This is something we know something about. After starting our own agency, we were planning on eating Ramen for 12 months as we ramped up. Imagine our surprise when we pulled six figures in our first few months in business.
We did this following steps that are simple, repeatable, and most importantly, learnable. In this episode, we go over the basic principles of the DREAM framework so that you can understand how, in general, we get great clients at Paid Search Magic. After you listen to the episode, if you decide you want to join our growing group of students, you can find more information at:
https://paidsearchmagic.com/dream
You can also join us on Facebook in our group "Google Ads for Savvy Digital Marketers" at:
https://www.facebook.com/groups/googleadsdigitalmarketers/