Unraveling Accounting Software and SEO Strategy | Krinal Mehta from FreshBooks
Release Date: 06/12/2024
Leveraging Legal Expertise for Business Growth | Neil Fraser from North & Company
Pathmonk Presents Podcast
In this episode of Pathmonk Presents, we are joined by Neil Fraser from , a renowned full-service law firm based in Lethbridge, Alberta. With over 50 years of experience, North & Company excels in providing comprehensive legal services, including estate planning, real estate transactions, corporate and commercial law, intellectual property, and mediation. Neil shares insights into how the firm enhances client experiences, supports business growth, and stays at the forefront of the legal industry. Tune in to learn about their strategic approach and the importance of maintaining...
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Master the Art of Online Revenue Growth | Ari Khan and Danielle Colvin from Bridgeline
Pathmonk Presents Podcast
Join us as we chat in this new episode of Pathmonk presents with Ari Khan, CEO, and Danielle Colvin, SVP of Marketing at , a software company dedicated to helping businesses grow their online revenue. Discover their innovative solutions, including Hawk Search and Zeus AI, designed to increase website traffic, boost conversion rates, and maximize average order value. This episode provides valuable insights into leveraging AI, optimizing the customer journey, and driving sustainable revenue growth in the digital landscape.
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Revolutionizing Software Testing through Community-Driven Strategies | Mudit Singh from LambdaTest
Pathmonk Presents Podcast
In the latest episode of Pathmonk Presents, we had the pleasure of hosting Mudit Singh, who currently serves as the Head of Marketing and Growth at . Lambda Test is a prominent test orchestration and execution platform. During the episode, Mudit provided a wealth of valuable insights into how Lambda Test is revolutionizing the way developers and testers conduct tests at scale. He delved into the platform's role in accelerating development pipelines and ensuring high application quality through a community-driven approach. Gain valuable insights into the transformative potential of...
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Optimizing Marketing Performance with Statistical Software | Joshua Zabel from Minitab
Pathmonk Presents Podcast
In this engaging episode of Pathmonk Presents, we have Joshua Zabel, a seasoned expert from , delves into the intricate world of statistical software, shedding light on its profound applications in tackling intricate business challenges. Drawing from Minitab's rich 50-year history, Joshua highlights the organization's premier status in data analytics and quality solutions. He explores how Minitab's robust suite of tools empowers enterprises to leverage data, pinpoint underlying issues, and propel ongoing enhancements. Gain valuable insights into the transformative potential of...
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Enhancing Marketing Strategies through Revenue Analytics | Madhu Puranik from Revlitix
Pathmonk Presents Podcast
In the episode of Pathmonk Presents, we are excited to welcome Madhu Puranik, Founder and CEO of , to our show. Revlitix stands out as an ingenious revenue analytics platform that has been meticulously crafted to provide sales and marketing teams with a powerful blend of automation and artificial intelligence. Madhu is set to provide our audience with invaluable insights into the intricate workings of Revlitix, shedding light on its remarkable ability to dismantle data silos. By doing so, the platform offers a panoramic perspective on performance, thereby expediting decision-making...
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Harnessing OpenStack for Effective Marketing Automation | Lauren Morley from OpenMetal
Pathmonk Presents Podcast
In this episode of Pathmonk Presents, we had the pleasure of hosting Lauren Morley, a marketing automation specialist from . OpenMetal is a pioneering company in the cloud infrastructure sector, focusing on transforming OpenStack deployment. Lauren shared invaluable insights into how OpenMetal’s innovative marketing strategies, such as content creation, organic reach, and automation, have reshaped their approach to customer acquisition. Dive into this episode to learn how effective marketing can simplify complex cloud solutions and drive business growth.
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Maximizing Marketing Impact with Engineering Insights | Kyle Lacy from Jellyfish
Pathmonk Presents Podcast
Join us in today's episode of Pathmonk Presents as we host Kyle Lacy, Chief Marketing Officer of , an innovative platform dedicated to engineering management. In this insightful episode, Kyle explores valuable strategies for marketing teams to align their efforts with engineering insights and broader business objectives. Learn how Jellyfish enables engineers and leaders to demonstrate the tangible impact of their product development efforts, thereby facilitating smooth collaboration between technical and non-technical stakeholders.
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Conquering the Marketing Maze: Insights from an SEO Leader | Derek Kent from Inet Media
Pathmonk Presents Podcast
Dive into the mind of Derek Kent, SEO Director at , as he shares valuable insights into the world of digital marketing. In this engaging episode, Derek discusses the importance of nurturing existing client relationships, the 80/20 rule, and the power of measurement and competitor analysis. With a wealth of experience, he offers practical tips for website lead generation and emphasizes the significance of ethical web building and Google compliance. Don't miss this opportunity to gain invaluable marketing wisdom from an industry expert.
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Enhancing Home Care through Personalized Marketing | Benjamin Lazar from Alaya Care
Pathmonk Presents Podcast
In this podcast episode, we sit down with Benjamin Lazar, Senior Vice President of Marketing at , to explore the transformative marketing strategies that are driving success in the home care industry. Benjamin delves into the innovative vertical SaaS platform developed by Alaya Care and explains how personalized, data-driven marketing approaches are crucial in enhancing patient experiences and achieving better outcomes. Learn about the importance of strategic digital marketing, the role of SEO and SEM in lead generation, and how tailored content can significantly improve brand...
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Transforming Amazon Sales with Data-Driven Marketing Insights | Michael Mallazzo from Brandable
Pathmonk Presents Podcast
In this insightful podcast episode, we welcome Michael Mallazzo, Head of Growth at , a cutting-edge software platform designed to help Amazon sellers optimize their marketing strategies and master unit economics. Michael shares valuable insights into the challenges faced by independent sellers on Amazon, and how Brandable's comprehensive tools streamline operations, provide in-depth profitability analysis, and offer pricing and promotion optimization strategies to drive sustainable growth. Discover how leveraging data and effective marketing tactics can transform your Amazon...
info_outlineIn today's episode we're joined by Krinal Mehta, Senior Manager of SEO at FreshBooks. Krinal shares his expertise in optimizing FreshBooks' online presence and the impact of their SaaS-based accounting software on small businesses.
Learn about FreshBooks' journey in supporting business owners with expense tracking, payroll, and more, along with Krinal’s insights on FreshBooks' strategic approach to user-friendly experiences and efficient business operations.
Let's dive into the world of FreshBooks and discover how they're transforming the way businesses manage their finances.