Boosting Bone Health with E-commerce Strategies | Edward Yu from AlgaeCal
Release Date: 07/04/2025
Sustainable Camping Gear for Lasting Adventures | Moez Faruqi from White Duck Outdoors
Pathmonk Presents Podcast
Moez Faruqi, Marketing and Sales Director at White Duck Outdoors, joins Pathmonk Presents to discuss their premium outdoor gear designed for recreational campers and glampers. Focused on sustainability, durability, and functionality, their products target quality-conscious consumers. Moez emphasizes SEO, YouTube visual content, and paid ads as key acquisition channels. Their website, rich with lifestyle imagery, drives conversions while balancing brand storytelling. Learn how White Duck Outdoors merges performance and brand marketing for lasting customer engagement.
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Human-Centric IT for Secure Business Growth | Rita De Vries from Real IT Solutions
Pathmonk Presents Podcast
Rita De Vries, Sales and Marketing Director at Real IT Solutions, joins Pathmonk Presents to share how their Michigan-based managed IT services support businesses in healthcare, manufacturing, and education. Specializing in HIPAA and government contract compliance, they act as an outsourced IT team. Rita discusses leveraging organic LinkedIn growth, referrals, and a revamped website to capture leads. With a focus on human-centric service and Midwest charm, Real IT Solutions ensures secure, compliant IT environments to drive business success.
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Securing Medical Devices for Patient Safety | AJ Reiter from Medcrypt
Pathmonk Presents Podcast
AJ Reiter, Growth Director at Medcrypt, joins Pathmonk Presents to discuss their mission to secure medical devices for patient safety. Medcrypt provides cybersecurity solutions for top medical device manufacturers, focusing on surgical robotics and diabetes devices, ensuring FDA compliance and secure data transit. Reiter emphasizes the role of their website in guiding customer conversations and the importance of face-to-face engagements at industry events. Learn how Medcrypt’s proactive approach and thought leadership help manufacturers expedite market entry while prioritizing patient safety...
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Sustainable Haircare: Empowering Stylists with Authenticity | Marta Dziegielewski from Surface Hair
Pathmonk Presents Podcast
Marta Dziegielewski, Brand Development Manager at Surface Hair, joins Pathmonk Presents to discuss their organic, high-performance haircare, skincare, and hair color products designed for stylists and clients. Surface Hair prioritizes health and sustainability while supporting salon professionals with business development tools. Marta emphasizes social media, distributor partnerships, and word-of-mouth as key growth channels. Their revamped website offers resources and education, fostering authentic connections to help salons thrive and attract loyal clients.
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Travel Rings: Redefining Jewelry with Boldness | Laricea Roman from OBJKTS Jewelry
Pathmonk Presents Podcast
Laricea Roman, Director of Marketing at OBJKTS Jewelry, joins Pathmonk Presents to discuss their pioneering travel ring concept, offering diamond-alternative jewelry for stress-free travel. Since 2019, OBJKTS has grown 20% annually, leveraging a social media-first strategy on Instagram and TikTok to drive brand awareness. Laricea emphasizes their website’s role in seamless user experiences, fueled by continuous testing and tools like Hotjar. By challenging traditional diamond brands, OBJKTS builds trust and engages 200,000+ customers with bold, high-quality offerings.
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Men’s Health: Tracking Vitality with TechRing | Suzanne Noble from FirmTech
Pathmonk Presents Podcast
Suzanne Noble, Regional Director of Sales and Marketing at FirmTech UK, joins Pathmonk Presents to discuss FirmTech’s innovative TechRing, a wearable device that monitors men’s erectile fitness to predict vascular health issues like cardiovascular disease, prostate problems, and diabetes. By tracking nocturnal erections, it provides critical health data. Noble highlights how podcasting and influencer marketing on platforms like TikTok drive consumer engagement, while their Shopify website supports conversions. FirmTech is also expanding outreach to healthcare professionals, balancing...
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Stem Cell Banking: A Health Game-Changer | Austin Yoshino from Anja Health
Pathmonk Presents Podcast
Austin Yoshino, CEO of Anja Health, joins Pathmonk Presents to discuss their mission to make stem cell banking accessible. Anja Health helps pregnant parents preserve cord blood and tissue for future medical treatments, addressing the critical need for stem cell matches. Yoshino shares how social media, particularly TikTok and Instagram, drives customer acquisition through educational content. He also highlights the importance of a transparent, user-friendly website to guide parents through the decision-making process, boosting conversions for this high-ticket service.
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Luxury Jewelry: Building Trust Through Service | Miluska Ochoa from Miking
Pathmonk Presents Podcast
Miluska Ochoa, Director of New Business Development and Marketing at Miking, joins Pathmonk Presents to discuss their luxury goods brand specializing in loose diamonds, fine jewelry, and artisan craftsmanship. Miking serves global B2C and B2B clients, emphasizing personalized customer service and trust-building. Miluska highlights their website’s role as a catalog and tool for virtual try-ons, enhancing customer engagement. By offering tailored solutions and fostering emotional connections, Miking drives repeat business and supports partners in growing their jewelry businesses worldwide....
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Crafting Luxury: Storytelling in Fine Jewelry | Anezka Rattonsey from Itara Jewelry
Pathmonk Presents Podcast
Anezka Rattonsey, Head of Sales and Marketing at Itara Jewelry, joins Pathmonk Presents to share how their direct-to-consumer fine jewelry brand blends natural and lab-grown diamonds with exceptional customer service. Targeting luxury-seeking women, Itara leverages Instagram and WhatsApp for high-intent, personal customer journeys, driving conversions without heavy paid ads. Anezka discusses the power of intuitive website design, visual storytelling, and social media integration to build trust and community, ensuring repeat customers in India’s competitive fine jewelry market.
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At-Home ENT Care with Digital Otoscopes | Eliza Freer from Remmie Health
Pathmonk Presents Podcast
Eliza Freer, Director of Marketing at Remmie Health, joins Pathmonk Presents to discuss their digital otoscope, designed for at-home and clinic use to monitor ear, nose, and throat health. Targeting parents and clinicians, Remmie’s HD camera-enabled device supports telehealth diagnostics, reducing ER visits. Eliza highlights word-of-mouth referrals from physicians, Amazon store visibility, and an informative website with FAQs and tutorials as key acquisition channels. Learn how Remmie empowers families and clinicians with accessible, high-quality ENT care solutions.
info_outlineJoin us on Pathmonk Presents as we chat with Edward Yu, Director of E-commerce and Growth at AlgaeCal, a leading bone health company. Edward shares how AlgaeCal’s clinically supported supplements help increase bone mineral density, even for the elderly. He dives into their customer acquisition strategies, emphasizing organic and paid search to reach their core demographic. Edward also reveals tactics like heatmaps and iterative ad optimization to boost conversions. Learn how AlgaeCal prioritizes customer-centric journeys and team cohesion to drive growth. Tune in for actionable insights to elevate your e-commerce game and inspire healthier lives.