Startup software partnerships, content that actually converts faster | Tetiana Kobzar from Diversido
Release Date: 11/03/2025
From Tribal Knowledge To Reliable AI Support Systems | Tim LaBarge from Implicit
Pathmonk Presents Podcast
Meet Tim LaBarge, Head of Marketing at Implicit—a platform built for complex AI support that answers hard, high-stakes questions by ingesting technical documentation and returning accurate, real-time guidance. Tim explains how Implicit mitigates hallucinations with model guardrails and continuously improves answers through knowledge base tagging that flags gaps by product, error code, or scenario. He breaks down their go-to-market mix—precise LinkedIn ads, high-value BDR outreach, and a thought-leadership newsletter, The Knowledge Layer—plus a freemium onramp that lets teams try Implicit...
info_outline
Scaling deskless workforce HR with customer-centric lead gen | Karthik Balachander from Agendrix
Pathmonk Presents Podcast
Meet Karthik Balachander, Lead Generation Director at Agendrix, an HR software built for deskless teams in restaurants, hospitality, retail, clinics, and more. He shares how Agendrix simplifies shift scheduling, time tracking, payroll prep, and two-way team communication—complete with offline clock-ins and peer recognition “high fives.” Karthik breaks down their growth engine: strong word of mouth in Quebec, SEO-driven content like templates and calculators, and a transparent, self-serve website with a 21-day free trial. We dig into website-to-product continuity, premium design that...
info_outline
Radical candor drives CRM growth and sales clarity | Phil Spurgeon from QGate
Pathmonk Presents Podcast
Phil Spurgeon, Head of Marketing at QGate, shares how a consultative, no-preconceptions approach helps Dynamics 365 customers map messy sales processes, uncover bottlenecks, and create clarity. He explains practical wins like automating recurring invoices to save hours, boosting supplier trust, and using radical candor to surface the real blockers. We dig into what makes websites convert—transparent messaging, qualification, and clear budgets—plus the role of SEO audits, CTAs, and referral-driven validation. Phil also covers tool choices, weekly focus rhythms, and why reporting automation...
info_outline
Scale, Chill, or Kill: Practical Attribution Decisions Framework | Scott Desgrosseilliers from Wicked Reports
Pathmonk Presents Podcast
Meet Scott Desgrosseilliers, CEO of Wicked Reports, a platform helping growth teams finally trust their attribution. In this episode, Scott explains why ad platforms over-credit conversions and how first-party data reveals the real customer journey across seven to 100 touchpoints. He shares the “Five Forces” measurement strategy and the one-word campaign verdicts—scale, chill, or kill—that drive budget clarity. You’ll learn why DTC brands (from $3M to $60M+) win by dialing in top-of-funnel insights, capturing emails and SMS early, and tying repurchases back to the original awareness...
info_outline
Disrupting HVAC Ecommerce With Transparent Pricing And Speed | Nathaniel Girmaye from Go Lime
Pathmonk Presents Podcast
Meet Nathaniel Girmaye, VP of Sales and Marketing at Go Lime, the Canadian startup turning HVAC upside down with a direct-to-consumer model, transparent pricing, and 24-hour installs. Nathaniel shares how Go Lime targets Ontario homeowners, halves legacy rental costs by cutting middlemen, and uses an action-first website flow instead of classic AIDA to capture high-intent buyers. He breaks down a tech-driven stack, relentless A/B testing, and the “sifter” mindset to match content and CTAs to buyer readiness. Expect practical insights on channel mix (Meta for awareness, Google for capture),...
info_outline
Fix Revenue Leaks With Lifecycle CRM Automation Systems | Josh Larson from Delta Rev
Pathmonk Presents Podcast
Meet Josh Larson, founder of Delta Rev, who helps seven-figure, appointment-based businesses turn their CRMs into full-funnel growth engines. In this episode, Josh breaks down how to capture every lead “from click to close,” automate follow-up so no prospect is left behind, and nurture longer sales cycles without burning time. You’ll hear how his audit process surfaces “leaks” in your revenue cycle, why organic content plus warm DM conversations convert, and how back-end workflows drive repeat business, higher lifetime value, and even enterprise value. Expect tangible ideas to cut...
info_outline
Driving SMB discovery and conversions with SEO strategy | Jordan Brannon from Coalition Technologies
Pathmonk Presents Podcast
Jordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership...
info_outline
Healthcare data interoperability that actually drives outcomes forward | Dominique Gross from Hart
Pathmonk Presents Podcast
Meet Dominique Gross, CEO of Hart, a Kansas City–based health IT company focused on interoperability and data management across healthcare organizations. Dominique explains Hart’s four core solutions—EHR-to-EHR data migration, compliant archival of clinical and financial data, real-time data streaming for population health, and disaster recovery—delivered via a technology-first middleware platform. She shares how a decade of configuration know-how across nearly 200 EHRs reduces human error and accelerates quality outcomes. On growth, Dominique details a dual LinkedIn strategy...
info_outline
Startup software partnerships, content that actually converts faster | Tetiana Kobzar from Diversido
Pathmonk Presents Podcast
Meet Tetiana Kobzar, founder of Diversido, a development partner helping startups launch engaging products across mobile and web. In this episode, Tetiana shares how her team supports early-stage founders with UX design, testing, and end-to-end delivery while focusing on verticals like IoT, edtech, and healthtech. You’ll learn why word of mouth still drives most qualified pipeline, how “help-first” content born from real client questions outperforms keyword-chasing blogs, and why she’s doubling down on brand, demand, and a smarter website revamp. Tetiana also unpacks favorite learning...
info_outline
Sustainable Camping Gear for Lasting Adventures | Moez Faruqi from White Duck Outdoors
Pathmonk Presents Podcast
Moez Faruqi, Marketing and Sales Director at White Duck Outdoors, joins Pathmonk Presents to discuss their premium outdoor gear designed for recreational campers and glampers. Focused on sustainability, durability, and functionality, their products target quality-conscious consumers. Moez emphasizes SEO, YouTube visual content, and paid ads as key acquisition channels. Their website, rich with lifestyle imagery, drives conversions while balancing brand storytelling. Learn how White Duck Outdoors merges performance and brand marketing for lasting customer engagement.
info_outlineMeet Tetiana Kobzar, founder of Diversido, a development partner helping startups launch engaging products across mobile and web. In this episode, Tetiana shares how her team supports early-stage founders with UX design, testing, and end-to-end delivery while focusing on verticals like IoT, edtech, and healthtech. You’ll learn why word of mouth still drives most qualified pipeline, how “help-first” content born from real client questions outperforms keyword-chasing blogs, and why she’s doubling down on brand, demand, and a smarter website revamp. Tetiana also unpacks favorite learning sources and behavioral design takeaways that shape better product and marketing decisions. Practical, honest, and immediately applicable for founders and marketers.