Selling Enterprise Insurance Software Through Outcome Based Messaging | Maira Salahuddin from ThreeFlow
Release Date: 12/28/2025
Lifecycle Marketing Lessons From Virtual Reality Sports Training | Nate Torvik from Win Reality
Pathmonk Presents Podcast
Nate Torvik, Senior Lifecycle Marketing Manager at Win Reality, joins Pathmonk Presents to break down how lifecycle marketing works when your product is genuinely new to the market. Win Reality delivers virtual reality baseball and softball training tools used by athletes, parents, and coaches, creating a rare mix of D2C and B2B challenges. Nate explains why education is the real conversion lever, how persona-specific messaging drives confidence, and why lifecycle flows matter more when users don’t fully understand what they’re buying yet. The episode dives into paid social, Reddit as a...
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Cybersecurity Growth Strategy For Regulated Businesses Today Scaling | Chris May from Advantage Technology
Pathmonk Presents Podcast
Chris May, VP of Security and Growth at Advantage Technology, joins Pathmonk Presents to break down how cybersecurity directly impacts business growth in regulated industries. With decades of hands-on experience, Chris explains why healthcare systems, law firms, financial institutions, and defense contractors are prime targets for cybercrime. He shares how Advantage Technology positions itself as a managed security services provider built on senior engineering talent, not entry-level staffing models. The conversation explores why educating CEOs and CFOs is critical, how storytelling and...
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Making Astronomy Accessible Through Smart Telescope Experiences Design | Souhail Alaoui from Vaonis
Pathmonk Presents Podcast
I’m Souhail Alaoui, marketing and e-commerce manager at Vaonis, pioneers of smart telescopes that blend optics, robotics, and software into a seamless user experience. In this episode, we explore how Vaonis removes technical friction from astronomy, making stargazing accessible for beginners, families, educators, and experienced amateurs alike. We discuss positioning premium hardware online, using the website as both showroom and education hub, and why visual storytelling is critical for high-consideration products. Souhail also shares leadership insights on global messaging,...
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Selling Enterprise Insurance Software Through Outcome Based Messaging | Maira Salahuddin from ThreeFlow
Pathmonk Presents Podcast
In this episode of Pathmonk Presents, Rick sits down with Maira Salahuddin, Growth Lead at ThreeFlow, to unpack what actually makes B2B websites convert in complex, enterprise industries. Maira explains how ThreeFlow simplifies collaboration between benefits brokers and insurance carriers, and why clarity beats cleverness in regulated markets. The conversation dives deep into outcome-based messaging, selling the “switch” rather than just the product, and why understanding switching costs is critical in enterprise sales. Maira also shares practical insights on website trust, LinkedIn as a...
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Marketing Borderless Insurance For Distributed Global Teams Today | Joey Flores from SafetyWing
Pathmonk Presents Podcast
Joey Flores, Head of Marketing at SafetyWing, joins Pathmonk Presents to break down how borderless insurance supports global living and distributed teams. He explains SafetyWing’s mission to replace country-bound safety nets with flexible health, travel, and life insurance that works across more than 175 countries. The episode dives into their dual B2B and consumer strategy, serving remote-first companies and long-term travelers alike. Joey shares how influencer-led ambassador programs drive trust, why brand and web experience matter for non-impulse products, and what it takes to build a...
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Scaling Healthcare Operations With AI And Data | Mike Moore from Productive Edge
Pathmonk Presents Podcast
Mike Moore, VP of Growth and Partnerships at Productive Edge, joins Pathmonk Presents to unpack how healthcare organizations can modernize operations using data and AI. With deep experience in healthcare technology services, Mike explains where inefficiencies come from, why administrative waste persists, and how AI creates an opportunity for healthcare systems to leap forward instead of making incremental improvements. The conversation dives into Productive Edge’s ideal buyers, complex buying committees, and why trust and referrals dominate their growth strategy. Mike also shares a practical...
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Scaling Open Source AI Image Platforms at Scale | Bobo Zhou from MyShell AI
Pathmonk Presents Podcast
Bobo Zhou, co-founder of MyShell AI, joins Pathmonk Presents to break down how open source communities can power scalable AI image and video platforms. He explains how MyShell attracts thousands of developers by letting them upload workflows, publish AI agents, and earn revenue through shared profits and Web3 incentives. The conversation dives into why image generation drives stronger user retention than virtual agents, how open source innovation accelerates product growth, and what it takes to manage millions of users globally. Bobo also shares his hybrid role across engineering and...
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Turning Passive Moments Into Memorable Interactive Experiences | Katie Canton from Goosechase
Pathmonk Presents Podcast
Katie Canton, Head of Brand Experience at Goosechase, joins Pathmonk Presents to break down how interactive experiences outperform passive content across marketing, education, and internal programs. Katie explains how Goosechase evolved from a simple scavenger hunt app into a powerful platform for active learning, employee onboarding, fundraising, and customer engagement. The conversation explores why people remember experiences—not slide decks—and how brands can design participation-driven moments that drive real emotional impact. Katie also shares practical insights on website conversion...
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Using Domain Specific AI For Smarter Talent Decisions | Liv Anderman from Findem
Pathmonk Presents Podcast
Liv Anderman, VP of Marketing at Findem, joins Pathmonk Presents to explain how domain-specific AI is reshaping talent decisions across recruiting, executive search, and internal mobility. Liv breaks down why generic AI tools and resume-based data fail to deliver real outcomes, and how Findem’s 3D people data adds crucial context to hiring decisions. The conversation covers how modern talent teams discover and evaluate AI solutions, the role of trust and data quality in adoption, and why websites play a critical role in educating and converting high-intent buyers. Liv also shares leadership...
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Building Backlinks And PR Authority In AI Search | Kateryna Horina from Collaborator.pro
Pathmonk Presents Podcast
Kateryna Horina, Marketing and Partnership Manager at Collaborator.pro, joins Pathmonk Presents to break down how modern backlink building and PR distribution actually work in today’s AI-driven search landscape. She explains Collaborator’s role as a curated marketplace connecting advertisers with high-quality publishers, and why backlinks remain critical for SEO teams, agencies, and business owners alike. The conversation dives into ranking in LLMs and AI-powered search results, the growing importance of citations, and how PR distribution supports long-term authority. Kateryna also shares...
info_outlineIn this episode of Pathmonk Presents, Rick sits down with Maira Salahuddin, Growth Lead at ThreeFlow, to unpack what actually makes B2B websites convert in complex, enterprise industries. Maira explains how ThreeFlow simplifies collaboration between benefits brokers and insurance carriers, and why clarity beats cleverness in regulated markets. The conversation dives deep into outcome-based messaging, selling the “switch” rather than just the product, and why understanding switching costs is critical in enterprise sales. Maira also shares practical insights on website trust, LinkedIn as a growth channel, case studies, and how marketers should think about attribution beyond last-click models. A grounded, tactical discussion for B2B marketers navigating long sales cycles and skeptical buyers.