loader from loading.io

Ep 130: The Objection Assassin: Turn Pushback into Profit

The Upperlimits Show

Release Date: 10/12/2025

Ep 130: The Objection Assassin: Turn Pushback into Profit show art Ep 130: The Objection Assassin: Turn Pushback into Profit

The Upperlimits Show

Welcome to today’s episode, The Objection Assassin, where Nick Psaila from UpCoach shares how his client Craig stopped folding on price and started closing with confidence—going from losing nearly $300,000 a year to running at 28% profit margins. In this episode, Nick breaks down a practical framework for reframing objections as concerns—and addressing them with clarity, evidence, and value. You’ll get the exact scripts for the five objections that kill most deals (“It’s too expensive,” “I need three quotes,” “I need to think about it,” “Can you do better on price?”...

info_outline
Ep 129: The Premium Positioning Play: How to Charge More, Work Less, and Become the Go-To Expert show art Ep 129: The Premium Positioning Play: How to Charge More, Work Less, and Become the Go-To Expert

The Upperlimits Show

Welcome to today’s episode, The Premium Positioning Play, where Nick Psaila from UpCoach reveals how one client transformed a business from $530,000 to over $6 million — not by cutting prices, but by becoming the premium choice in his market. Visit  to learn how to position your business as the authority customers aspire to hire. In this episode, Nick breaks down the exact four-layer positioning system that helped his client, Jonathan, stop competing on price and start winning with authority. You’ll discover how to shift your marketing, qualification, authority, and communication so...

info_outline
Ep 128: The 72 - Hour Cash Hunt: How One Business Turned $280K Debt into $1M Success show art Ep 128: The 72 - Hour Cash Hunt: How One Business Turned $280K Debt into $1M Success

The Upperlimits Show

Welcome to today’s episode, The 72-Hour Cash Hunt, where Nick Psaila from UpCoach shares how one client turned his business around from $280,000 in debt to over $1 million in revenue — using a simple 72-hour system. Visit to learn how you can strengthen your business cash flow and systemise your success. In this episode, Nick reveals the Cash Hunt Protocol — a proven three-phase framework designed to help business owners uncover money hiding in plain sight. You’ll learn how to track down unbilled work, overdue payments, and forgotten deposits using a practical checklist and...

info_outline
Ep 127: Charlie Clark: Empire Virtual Support - Streamlining and Transforming Business Operations show art Ep 127: Charlie Clark: Empire Virtual Support - Streamlining and Transforming Business Operations

The Upperlimits Show

Welcome to today’s episode, where we dive into the world of virtual support with Charlie Clark from Empire Virtual Support.  Visit to learn how you can streamline your business operations. Charlie shares insights into how their company helps businesses streamline operations by offering expert virtual assistant services. From handling administrative tasks like email and calendar management to providing top-tier customer service and business development support, Empire Virtual Support is dedicated to helping professionals stay organized and efficient. Charlie also highlights the...

info_outline
Ep.126: Jemma Kennedy: Hillview Business Services - Transforming Industry and Compliance Standards show art Ep.126: Jemma Kennedy: Hillview Business Services - Transforming Industry and Compliance Standards

The Upperlimits Show

On this episode of The Upperlimits Show, CEO Nick Psaila and guest star Jemma Kennedy, owner and CEO of Hillview Business Services converse about her journey from working in FIFO to starting her own business. Gemma shares how her experience in remote site management led her to establish a business dedicated to transforming industry and compliance standards. We'll discuss the ins and outs of ISO certification, why it's crucial for business credibility and growth, and how Gemma's team helps companies streamline operations for long-term success. Whether you're a business owner, an aspiring...

info_outline
Ep.125: James Russell: Tradie VA - Masters at Customer Care, Service Technicians, and Analytics Specialists show art Ep.125: James Russell: Tradie VA - Masters at Customer Care, Service Technicians, and Analytics Specialists

The Upperlimits Show

On this episode of The Upperlimits Show, CEO Nick Psaila and guest star James Russell, owner and CEO of Tradie VA converse about streamlining business operations and empowering trades and construction entrepreneurs. Tradie VA are experts in optimizing workflows for trades, discusses their innovative approach to offloading tasks and creating efficient processes. They emphasise the importance of clarity and trust in delegating responsibilities, using AI and video processes to simplify training and operations manuals. The goal is to free up business owners from daily operational burdens and...

info_outline
Ep.124: Beware of the INCENDIARY State of the Building Industry! Take Action Now to Make Sure your Safe from Liquidation. show art Ep.124: Beware of the INCENDIARY State of the Building Industry! Take Action Now to Make Sure your Safe from Liquidation.

The Upperlimits Show

The building and construction industry has turned into an explosive area for businesses. How can you navigate this minefield and prepare for the worst so it does not happen? In this episode of the Upper Limits Show, host Nick Psaila delves into the alarming state of the building industry, offering crucial insights and strategies for entrepreneurs facing challenging times.  Through anecdotes and expert advice, he emphasises the importance of knowing your numbers, planning ahead, and building a solid support network of professionals to navigate potential crises. The 3 Key Learnings: Know...

info_outline
Ep.123: Tackle the Status Quo with EXPLOSIVE Growth in your Business! Think Smarter and Accelerate your Business in 2024. show art Ep.123: Tackle the Status Quo with EXPLOSIVE Growth in your Business! Think Smarter and Accelerate your Business in 2024.

The Upperlimits Show

Tired of the status quo, of making just enough to get by, and moving at a glacial pace toward your goals? How can you unlock explosive growth in you and your business? How can you take things to the next level in 2024? In this episode of The Upper Limits Show, Nick & Chris delve into the power of "Thinking Smarter".  Revolutionize your results and explode your success. This is a roadmap to transforming your approach to growth, with insights on how technology and big thinking can redefine what's possible. The 3 key learnings: The reality that rapid growth is attainable and within your...

info_outline
Ep 122: Quit Firefighting in Your Business - Our 3-Step Process to Overcoming Overwhelm! show art Ep 122: Quit Firefighting in Your Business - Our 3-Step Process to Overcoming Overwhelm!

The Upperlimits Show

Ever feel like a firefighter battling daily blazes in your business?  Only thing missing is the helmet and hose! Whether it's operational chaos, staff issues, customer dramas or even challenges on the home front, business can seem overwhelming and affect you deeply. Business can be a battlefield, but armed with truth, common ground, and your values, you can succeed.   How can we put out these fires?  Or at least mitigate or plan for them? Identify the Situation: Uncover the truth behind the flames. Establish Protocols:  Clear communication Know Your Triggers: ...

info_outline
Ep 121: Think Like a Franchise - What Factors to Consider to Scale the Smart Way. show art Ep 121: Think Like a Franchise - What Factors to Consider to Scale the Smart Way.

The Upperlimits Show

Ever thought about franchising as a way to achieve your business goals?   Or is it possible to factor similar strategies into your business … without the hefty service fees? If so – what should you implement into your growing business? In Episode 5 of The Upper Limits Show, unpack the incredible journey of Jim Penman and the Jim's Group franchising powerhouse. What do they provide and how may it no longer be a “sure thing”? What you will learn in this episode? 1️. Craft killer lead generation funnels. 2️. Build a dream team, inside and out. 3️. Delivering on the client...

info_outline
 
More Episodes

Welcome to today’s episode, The Objection Assassin, where Nick Psaila from UpCoach shares how his client Craig stopped folding on price and started closing with confidence—going from losing nearly $300,000 a year to running at 28% profit margins.

In this episode, Nick breaks down a practical framework for reframing objections as concerns—and addressing them with clarity, evidence, and value. You’ll get the exact scripts for the five objections that kill most deals (“It’s too expensive,” “I need three quotes,” “I need to think about it,” “Can you do better on price?” and “Others are 30% cheaper”)—plus the psychology behind why they work.

Through Craig’s story, you’ll see how a great operator (but reluctant salesperson) transformed his conversations: conversion rates jumped from ~20% to 65%, average job value rose 40%, decision time shrank from two weeks to two days, and the business moved from price-apologising to premium positioning.

Whether you’re a tradie, consultant, or service professional who hates “selling,” this episode shows how to handle pushback without discounting—so you can protect your margins, win better clients, and lead the sale like a pro.

Stay tuned as we unpack the language, mindset, and step-by-step system behind objection handling that actually closes—without being pushy.

 

All the links: