Episode 89: Jill Miller and Robert Faust on The Business of Fitness

When You Are Authentic, Your People Will Find You

About Today's Guests

Jill Miller is the co-founder of Tune Up Fitness Worldwide and creator of the self-care fitness formats Yoga Tune Up® and The Roll Model® Method. With more than thirty years of study in anatomy and movement, she is a pioneer in forging relevant links between the worlds of fitness, yoga, massage, athletics, and pain management.

She is known as the Teacher’s Teacher and has trained thousands of movement educators, clinicians, and manual therapists to incorporate her paradigm-shifting self-care fitness programming into athletic and medical facility programs internationally. She has crafted original programs for 24 Hour Fitness, Equinox, YogaWorks, and numerous professional sports teams.

She is the creator of dozens of DVDs and online video programs, including Treat While You Train with Kelly Starrett, DPT, and is the author of the internationally bestselling book The Roll Model: A Step by Step Guide to Erase Pain, Improve Mobility and Live Better in your Body.

Based in Los Angeles, she is a wife and mother of two small children and is currently writing her second book.

Robert Faust is an entrepreneur with a focus on identifying and capitalizing on undeveloped niche market opportunities. Currently, Faust is president and CEO of Tune Up Fitness Worldwide, Inc., a wellness company with a mission of bringing simple self-care healthcare practices into daily living. Through a catalog of professional education programs based on two proprietary fitness formats and a line of self-care fitness products, Tune Up’s breath, movement and mindset pillars empower people to live better in their body. Faust and his wife, Jill Miller, co-founded Tune Up Fitness in 2009.

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Show Notes

We change this up a bit this week and begin by talking about how Jill Miller met her husband, Robert Faust. Prior to fitness, Robert’s background was in the entertainment and marketing industry, and so his expertise combined with Jill's creativity made for the perfect partnership, both in life and business.

We begin by talking about the importance of our intellectual property (IP) and how we can often feel pressured to give our content away for free in exchange for the “opportunity” and “exposure.”Robert reminds us of the importance of remembering the hard work and hours of research and practice that you put into your programs and products, and that it is always good to get advice when these types of opportunities come your way. Intellectual Property can be broken apart, and so Robert also invites us to look at all aspects of the content we own, to future proof our work and our future career, that we all have worked so hard to create. It is always good to have everything written down, so there is nothing left to chance.

We talk about how we can expand our reach and do great things in the world, doing something for the greater good but not the expense of our own health and happiness. We explore the poverty mindset that often comes with being a creative and the importance of facing our money stories and beliefs around finances and success. We go into how our self-worth will contribute to how we view our worth in the world, and that this is work we all need to do to be able to find the balance between giving to others and taking care of ourselves.

We move to talk about the "free" culture, and how it is essential to look at how you can inspire others and grow your profile without giving "everything" away. I talk about why I do the podcast and how we can all create content that ties back to you, your purpose, and how you want to impact the world for good.

We discuss how Robert and Jill try and balance, work, family, children, and life. I love the honesty of this part of our conversation and how it can be challenging to balance passion, purpose, and self-care. Jill talks about the balance between creativity and productivity and how it can sometimes be hard to find, especially when it comes to motherhood.

Robert reminds us of the importance of planning. He believes that a lot of people fail to plan out their vision and understand the steps and milestones that it takes to accomplish their goals. He invites us to also look at what it takes to work backward and come up with just a few first steps that will get you closer to that next milestone. When we plan it helps us build both the confidence and competence to reach our dream goals. Jill reminds us that in addition to being strategic and doing the marketing, we also need to have people around us, who believe in us, and who will give us a chance to put our work out in the world. Our creativity and ideas cannot only happen in our heads, but the place where they will grow into their potential is out in the world as we beta test our materials.

We wrap up the show talking about the importance of being authentic, as this way when you share your unique voice, the right people will find you. Robert also reminds us to credit the people who we have learned from. Once again, it is the ripple effect and allows us all to remember that the world is big enough for us all to succeed.