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Digital Transformation Therapy: Entrepreneurs Need to Get Aligned Before They Build

10-Minute Tech Talks: Business Insights and Growth Hacks for Time-Crunched Entrepreneurs

Release Date: 07/27/2026

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Before your company invests in a new website, touchscreen, application or digital experience, there is one deceptively simple question to answer: Does everyone agree on what you are actually building?

In this episode of 10 Minute Tech Talks, Josh Lowery and Greg Cunneyworth of Makeway introduce what we jokingly call “digital transformation therapy.” Their new Workshop as a Service offering gets stakeholders into the room, uncovers hidden assumptions and turns a complicated idea into a clear plan of action.

It is not another meeting about having more meetings. This is about solving the right problem before an expensive project starts rolling in the wrong direction.

Hit Play to learn how:

  • Clarity might not sound as flashy as a new website, immersive touchscreen or digital platform, but it may be the most valuable deliverable of the entire project.
  • Makeway’s workshops are designed to align stakeholders, test assumptions and give teams a practical playbook for moving forward. A few focused hours at the beginning could prevent weeks, months and plenty of headaches later.

Learn more about Josh Lowery, Greg Cunneyworth and Makeway’s Workshop as a Service at Makeway’s website.

Watch the entire interview on TechVibe.

Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.