Be Known for Something | Mark MacDonald on Church Branding Strategy
Release Date: 01/06/2026
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info_outlineWhat is your church known for – and is that perception helping or hindering the gospel? In this episode, Phil Cooke https://philcooke.com and church branding strategist and author Mark MacDonald discuss how churches can develop a branding and communications strategy that clarifies their message, reshapes their perception and helps them rise above the noise of today’s culture. Bonus! Gain tips on creativity and what to do when your ideas are rejected.
📊 Research shows that 85% of non-believers would visit a church if someone invited them—but perception matters. This conversation challenges churches to rethink how they communicate, who they’re communicating to, and how clarity can lead to real growth.
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Phil Cooke — Media Producer-Writer-Speaker-Coach
Helping Creative Leaders Influence the World — Faith, Media & Culture
Do you have a message or story the world needs to hear? I offer advice on creative leadership, digital media, branding, marketing, film and television production – and the faith to take you from where you are in your ministry or career to where you want to be.
As a filmmaker, media consultant and co-founder of Cooke Media Group in Los Angeles, my client list includes Hollywood studios, major nonprofit organizations, and many of the most respected churches and ministries in the world. I’ve produced media programming in nearly 70 countries and created many of the most influential inspirational TV programs in history.
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**More About This Episode** Be Known for Something | Mark MacDonald on Church Branding Strategy
Mark MacDonald is a trusted voice in church communication, with 40 years of experience in branding, marketing, and ministry. As the bestselling author of Be Known For Something and founder of BeKnownforSomething.com, Mark has helped thousands of churches across North America discover their unique thread and communicate it clearly.
A former Pastor of Communication and national creative director, Mark combines research, creativity, and practical insight to help churches grow their impact. His church clients regularly see measurable results, including a recent rebrand that led to 31 new families visiting on launch Sunday.
Mark is a sought-after speaker at national conferences for his engaging, no-fluff style—and he’s passionate about helping churches stop sounding like noise and start being known for something that truly matters. Find out more: https://BeKnownForSomething.com
Find Mark on social media including Pinterest! https://www.pinterest.com/markmac1023/
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