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Episode 356 - The 2024 Pet Business Marketer of the Year: The Heats are On!

The Poodle to Pitbull Pet Business Podcast

Release Date: 06/28/2024

Episode 379 - What is Happening at the Dog Daycares Business Bootcamp? show art Episode 379 - What is Happening at the Dog Daycares Business Bootcamp?

The Poodle to Pitbull Pet Business Podcast

Have you started mapping out your 2025 pet business battle plan? Wondering what it really takes to attract affluent clients who are happy to pay top dollar? Have you planned out your conference season calendar, but don't want to see the same old speakers churn out presentations you've heard a hundred times? Then tune in because this week I’m sharing all the details about my upcoming Dog Daycare Business Bootcamp, which is happening in January 2025 in Orlando. Over two intense days, I’ll help you create a personalised pet business blueprint to smash your 2025 goals. Whether it’s...

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Episode 378: How to Add a Scent Space (and HUGE Profits) to Your Dog Daycare Business  show art Episode 378: How to Add a Scent Space (and HUGE Profits) to Your Dog Daycare Business

The Poodle to Pitbull Pet Business Podcast

Have you heard of scent spaces? They’re the hottest new trend taking doggy daycares by storm - and for good reason.  These small but mighty rooms are turning unused spaces into revenue-generating, behavior-calming, tail-wagging goldmines. In this episode, Dom Hodgson reveals how scent spaces can transform your daycare into the talk of the town. Joined by Tim Jackson, who’s seen firsthand the power of this innovation, Dom breaks down why scent spaces are the ultimate upgrade for any facility. Whether you want calmer, happier dogs, more impressed clients, or a premium service that...

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Episode 377 - How To Use Live Events to Build Loyalty and Boost Your Pet Business, with Eve Molzhon show art Episode 377 - How To Use Live Events to Build Loyalty and Boost Your Pet Business, with Eve Molzhon

The Poodle to Pitbull Pet Business Podcast

Tired of digital overwhelm and craving real-world connections? Wondering how use live events to create loyalty that no Facebook campaign ever could? In this episode, I dive into the power of live events - whether they’re community open houses, themed daycare activities, or professional expos like the ones we’ve been attending. I share the lessons I’ve learned from hosting and participating in events that have inspired connection, sparked new ideas, and created lasting loyalty among clients and teams alike. You’ll also hear from Eve Molzhon of Dog Handler Academy, who highlights how...

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Episode 376 - How Enrich University Provides a Premium Priced Pet Care Blueprint show art Episode 376 - How Enrich University Provides a Premium Priced Pet Care Blueprint

The Poodle to Pitbull Pet Business Podcast

Are you struggling to attract affluent clients who are willing to pay what your services are worth? Wondering how to position your daycare as the go-to premium provider in your town? Curious about how enrichment can transform your business and build loyalty? In this episode, I take you behind the scenes of the Enrich University launch and share the game-changing enrichment strategies that are helping daycare owners elevate their businesses, and make more money with fewer clients... Whether you’re offering enrichment already or just starting out and clueless about upsells, I...

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Episode 375: Behind the Scenes at the Hershey Expo: Enrichment, Experiences, and What It Takes to Stand Out show art Episode 375: Behind the Scenes at the Hershey Expo: Enrichment, Experiences, and What It Takes to Stand Out

The Poodle to Pitbull Pet Business Podcast

In this special episode, I’m coming to you live from the Hershey Lodge, home of the Pet Boarding and Daycare Expo. I'm joined by one of my Elite mastermind members, Tim Jackson, who is also my Enrich U partner and pet care pioneer. Together we share the buzz from the expo floor, the excitement surrounding our brand new enrichment program, and the lessons learned from connecting with passionate pet business owners ready to take their daycare services to new heights. I also share a snippet on the power of storytelling from one of my seminars and Tim reveals what the expo experience is...

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Episode 374 - Mentors, Masterminds, and Mistakes: Lessons from My Pet Business Journey show art Episode 374 - Mentors, Masterminds, and Mistakes: Lessons from My Pet Business Journey

The Poodle to Pitbull Pet Business Podcast

Do you need more specialist help as you scale up your business? Wasting money on (bang-average) courses and coaches that just don’t deliver? In this episode, I pull back the curtain on my journey from dog walker to pet business leader, sharing the no-BS lessons I’ve learned from investing (and sometimes losing) thousands in coaching programs. As always, I try to tell it like it REALLY is: what worked, what didn’t, and why finding the right mentor and peer group is more crucial than any “secret formula" the gooroos try to sell you... You’ll hear about the key moves that made the...

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Episode 373 - Behind the Scenes: Key Takeaways from the Pet Care Enrichment Summit show art Episode 373 - Behind the Scenes: Key Takeaways from the Pet Care Enrichment Summit

The Poodle to Pitbull Pet Business Podcast

Struggling to turn your pet care offerings into premium experiences? Want to charge more for your amazing services, but you suck at selling? Curious how enrichment can help you stand out and boost profits? In this episode, I take you behind the scenes at the recent Pet Care Enrichment Summit, and reveal the innovative enrichment strategies that are reshaping the pet care industry. You'll hear snippets from an insightful roundtable discussions with zookeepers, to secrets from expert dog trainers and daycare owners. And you'll hear real-life success stories that highlight how enrichment can...

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Episode 372 - How to Process Your Way to Bigger Pet Biz Profits show art Episode 372 - How to Process Your Way to Bigger Pet Biz Profits

The Poodle to Pitbull Pet Business Podcast

Tired of feeling like your business owns you instead of the other way around? Sick of firefighting and handling every little issue yourself? Want to actually enjoy the freedom that running a successful business is supposed to bring? Then sit back and enjoy this no-nonsense episode, where Dom lets you in on the secret that separates the frazzled business owners from the ones living the dream: processes. That’s right—getting systems in place is the key to ditching the chaos and finally getting some freedom back. Recorded live from the 2022 Impact event, this extract will show you how...

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Premium Pricing for Pet Businesses: How to Charge More and Attract Affluent Clients show art Premium Pricing for Pet Businesses: How to Charge More and Attract Affluent Clients

The Poodle to Pitbull Pet Business Podcast

Curious about how to position yourself as the go-to premium pet service provider? Feeling like you’re working harder than ever but not seeing the financial rewards? Struggling to raise your prices without scaring clients away? In this episode, Dom tackles one of the most important—and often overlooked - aspects of running a successful pet business: Premium Pricing. He shows why you shouldn't be afriad of raising prices, and you how your pricing and positioning can set you apart from the competition and attract affluent clients, who are willing to pay top dollar for high-quality...

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Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall  show art Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall

The Poodle to Pitbull Pet Business Podcast

Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer. Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area. Harriet reveals the key marketing strategies that helped her grow her...

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IMPACT 24 is here which means that ambitious pet business owners from all over the world will make the pilgrimage to the Grand Hotel to enjoy two full days of pet business marketing magic in the wonderful city of Sunderland! 

It also means the Pet Business Inner Circle marketer of the year will be crowned, so in this weeks show I'm going to share the presentations from the six awesome pet business owners who entered the competition. 

You'll hear from; 

* Caroline Sammon from Rebarkable adventures as she shares how she took the lessons learned at IMPACT 23 to Disnify her premium dog walking business 

* Teenage Gundog Tamer Harriet Goodhall talks about how she busted out of her comfort zone and nailed the marketing in her now location 

* Jessie and Jo from Cwtch Animal Homestay talk about locking in customer loyalty at their adventure dog park, whilst also building excitement for their new dog hotel!

* 2023 winner Tim Jackson shares how he bounced back from adversity in his business, and rebuilt his team and his client base using breakthrough online and offline marketing strategies.

* Tamsin Rogers from Ambleside Dog Walker shares how she successfully launched a luxury wedding canine concierge service  by tapping into the white-hot centre strategy

* How Maria and Pete from the Sighthound Savoy captured (and now own!) the pet sitting niche for Sighthounds, greyhounds and whippets. 

This is a hugely inspiring episode and you'll get a TON of ideas from listening to the six amazing presentations. 

But, who will win the prestigious Pet Business Marketer of the Year award 2024? 

Find out in next weeks show...

A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.

If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click here now

If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's next level Diamond private coaching program click here now