166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Release Date: 12/03/2024
181 | Two Marketing Strategies That Are Non-Negotiable in 2025 For Wedding Pros
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
If you're still crossing your fingers and hoping your dream clients find you on Instagram… we need to talk. In this episode, I’m sharing the two non-negotiable marketing strategies for wedding pros that everyone needs to be using in 2025 if you want to grow a sustainable, profitable business. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Non-Negotiable Marketing Strategies [05:17]: The Importance of SEO in 2025 [14:32]: Harnessing the Power of Email Marketing Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what...
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180 | How to Capture Wedding Day Content Like a Pro (Even If You're Not a Content Creator)
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
This week, we’re diving into wedding day content creation. I’m sharing 13 of my best tips to help you capture better video content, even if you’re not a content creator (or don’t have one on your team). On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Content Creation for Weddings [01:05]: The Importance of Being Your Own Content Creator [02:28]: 13 Tips for Capturing Wedding Day Content [20:25]: Practical Tips for Effective Content Creation [35:05]: Recap and Final Thoughts on Content Creation Thanks for tuning into today’s episode of The Power...
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179 | Behind The Brand: The Making Of Kesh Events
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Hey friends! You are in for an incredible episode today because I got to sit down with none other than the amazing Akeshi Akinseye, the powerhouse behind Kesh Events. If you've ever felt like you're searching for your "thing" in business or struggling to stand out in a saturated industry, this episode is for you. Akeshi takes us way back to the early days of her business—starting with a $700 wedding (yes, you read that right!)—and walks us through how she evolved into a sought-after designer, planner, and producer for luxury events. We talk about the importance of pivoting, how investing...
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178 | Trend Report: Your 2025 Instagram Playbook - 11 Trends You Can’t Ignore As a Wedding Pro
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
This week, we’re diving headfirst into Instagram trends for 2025. I’ve got 11 major trends wedding pros need to know about, and trust me, you’ll want to stick around for the last one because it’s a little spicy (and something I really want you to stop doing!). Plus, if you’re a wedding planner struggling to hit that six-figure milestone, I’ve got something just for you! My 100K Playbook masterclass is happening next week, and it’s totally FREE. I’ll be sharing my exact strategies for scaling your wedding business past 100K in 2025. Sign up here: On this episode of The...
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177 | Patio Chats with Carla Ten Eyck: The One On Friendship, Business, and the Ripple Effect of Connection
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Welcome to my very first Patio Chat with Carla Ten Eyck! You know how it is when you get together with a good friend, pour a drink, and before you know it, you're deep into one of those soul-refreshing, belly-laughing, life-changing conversations? Yeah, that’s what this is. We're bringing our real-life wedding business friendships (and what's top of mind), to the podcast. On this episode of The Power in Purpose Podcast: [00:00]: Building a Business with Purpose [02:48]: The Power of Connection [06:04]: The Ripple Effect in Networking [08:46]: Creating Inclusive Spaces [12:07]:...
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176 | Trend Report: 2025 Marketing Trends Wedding Pros Need To Pay Attention To
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
I’m so excited to kick off our first Trend Report of 2025, and trust me—this one’s packed with 2025 marketing trends for wedding pros you don’t want to miss. We all know the wedding industry is constantly evolving, but this year? Things are shifting in a BIG way. From marketing strategies to design aesthetics, AI advancements to deeper, more meaningful connections, I’m diving into what’s in, what’s out, and how you can stay ahead of the game. Spoiler alert: It’s time to focus on authenticity, embrace bold branding choices, and rethink the way we network. On this episode of The...
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175 | A No-Fluff Strategy for Making 2025 Your Best Year in Business
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
I’m so excited about this episode because I’m taking you through a little goal-setting strategy session - one that’s no fluff, super actionable, and designed to set you up for your most profitable, balanced, and fulfilling year yet. If you're looking for a 2025 strategy for wedding pros, this is it! On this episode of The Power in Purpose Podcast: [00:00]: Setting the Stage for Success [06:03]: Vision Casting for 2025 [14:30]: Becoming the Business Owner You Need to Be [20:11]: Fun Goals and 90-Day Planning [25:50]: Q1 Focus: Laying the Groundwork [30:07]: Accountability and...
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174 | The Power of What You Put In - Examining How Your Inputs Affect Your Outputs
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
What if the secret to success in 2025 isn’t about doing more, but consuming less? In this episode, I’m diving into a game-changing mindset shift for wedding pros that could completely transform how you show up in your business (and life). We’re talking about inputs vs. outputs—how the things you consume daily, from social media to news, podcasts, and even conversations, are shaping your creativity, focus, and success. And here’s the truth: a lot of us are unknowingly allowing negative inputs to drain our energy and keep us stuck. On this episode of The Power in Purpose Podcast:...
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173 | What’s Working and What’s Next for 2025? Let’s End The Year Together With a Wedding Season Debrief
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Wow — we’ve made it to the end of 2024. This year has been a whirlwind, and I’ve got to say, I’m so proud of everything we’ve accomplished together on the podcast and in your businesses. This final episode of The Power and Purpose Podcast is all about reflecting, resetting, and getting ready to crush it in 2025. Let's end the year together with this wedding season debrief. I’m sharing the exact steps I use to guide the women in my high-level mastermind through a thorough wedding season debrief. As you set your goals for 2025, it’s essential to reflect on everything you...
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172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Burnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage on The Wedding Industry Insider Podcast, where we tackle how to create a fulfilling, long-lasting career in the wedding industry. As a former luxury wedding planner, I know firsthand how overwork and stress can take a toll. That’s why I’m passionate about helping wedding pros like you avoid burnout while building a thriving business. In my conversation with Eddie, I share the strategies...
info_outlineAre your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem.
On this episode of The Power in Purpose Podcast:
[00:00:00]: Introduction and Sales Retraction
[00:01:05]: The Wedding Industry and Speculations
[00:02:18]: The Ups and Downs of Business
[00:03:31]: Consistency and Long-Term Success
[00:04:35]: Diagnosing Your Sales Problems
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
(This episode originally aired as episode 121 and we are recasting it this month to help you get a handle on your sales process. Enjoy!)
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