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191 | Behind The Brand: The Making of Ledgewood Fine Stationery

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Release Date: 08/19/2025

198 | 10 Bold Shifts High-Achieving Wedding Pros Are Making Right Now (That Are Actually Working) show art 198 | 10 Bold Shifts High-Achieving Wedding Pros Are Making Right Now (That Are Actually Working)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

In this episode, I’m pulling back the curtain on the ten bold shifts I’m seeing high-achieving wedding pros make right now (shifts that are actually working). These are the real strategies my clients are using to transform their businesses, boost sales, elevate their brands, and even protect their mental health. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Bold Shifts in the Wedding Industry   [02:42]: Reflecting on the Past and Planning for the Future   [06:01]: Unique Perspectives on the Wedding Industry   [08:43]:...

info_outline 197 | Why More Bookings Won’t Fix Your Money Stress — and What Will show art 197 | Why More Bookings Won’t Fix Your Money Stress — and What Will

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

In today’s episode, I’m sitting down with Erinn, someone I’ve admired for the clarity and confidence she brings to the money conversation in our industry. As wedding pros, it’s so easy to get caught up in the work we love (serving clients, designing, planning), but at the same time, we can sometimes avoid the financial side of things. That’s why I wanted to bring Erinn on: to help us reframe how we think about paying ourselves and building long-term wealth. Because more wedding bookings won't fix your money stress... but let's talk about what will. In this episode: [00:00]: The...

info_outline 196 | Is a Mastermind Worth It? My $60K Education Journey + 7 Signs You’re Ready & 3 Signs You’re Not show art 196 | Is a Mastermind Worth It? My $60K Education Journey + 7 Signs You’re Ready & 3 Signs You’re Not

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

I’ve got a confession to make – over the last year, I’ve invested about $60,000 in my own education and business development. Yep, you heard that right. Between masterminds, one-on-one coaching, and specialized courses, I’ve poured into myself so that I can keep growing and, ultimately, serve you better. In this episode, I’m pulling back the curtain on what those investments looked like, what they gave me (and what they didn’t), and how you can start thinking more strategically about investing in your own growth. On this episode of The Power in Purpose Podcast: [00:00]: Investing...

info_outline 195 | The Problems Every Wedding Pro Faces After Six Figures show art 195 | The Problems Every Wedding Pro Faces After Six Figures

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

Hitting six figures in your wedding business is an incredible milestone but let’s be real, it’s not all smooth sailing from there. In fact, crossing that threshold often creates a whole new set of challenges that no one really warns you about. In this episode, I’m pulling back the curtain on the exact problems most wedding pros face once they’ve “made it” to six figures and why the strategies that got you here won’t get you to the next level. On this episode of The Power in Purpose Podcast: [00:00] Introduction to Six-Figure Challenges   [03:06] Understanding the...

info_outline 194 | You Did Everything ‘Right.’ So Why Are You Still Stuck? show art 194 | You Did Everything ‘Right.’ So Why Are You Still Stuck?

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

I’ve been having so many conversations lately with high-achieving wedding pros in my mastermind and my coaching programs who are feeling stuck even though they’re doing everything right. And I get it, because I’ve been there too. You’ve raised your prices, you’re showing up consistently in your marketing, maybe you’ve even hired help… but somehow you’re still spinning your wheels. In this episode, I’m pulling back the curtain on the real reasons why this happens and the sneaky role ego plays in keeping us stuck. On this episode of The Power in Purpose Podcast: [00:00]:...

info_outline 193 | What High-End Clients Really Think About Your Prices show art 193 | What High-End Clients Really Think About Your Prices

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

If you’re trying to attract high-end wedding clients and you’ve either raised your rates (and panicked) or been tempted to drop them so someone says yes, this episode is for you. While you’re over there worrying that your pricing is too high, your future high-end wedding clients are wondering why you’re not charging more. On this episode of The Power in Purpose Podcast: [00:00]: Understanding Luxury Client Mindset [02:56]: The Importance of Pricing and Value [05:44]: Navigating Emotional Pricing [09:04]: The Experience Over Price Paradigm [11:55]: The Risks of Undercharging ...

info_outline 192 | This Is Why You're Not Getting Referred More show art 192 | This Is Why You're Not Getting Referred More

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

In this week’s episode of The Power in Purpose Podcast, I’m tackling one of the biggest questions I get from wedding pros: why am I not getting wedding referrals? Referrals are the lifeblood of our industry, but so many planners, venues, and vendors struggle to earn them and often, it comes down to some sneaky red flags they don’t even realize they’re sending. On this episode of The Power in Purpose Podcast: [00:00]: The Importance of Referrals in the Wedding Industry [05:26]: Building Trust with Vendors [12:40]: Marketing and Its Impact on Referrals [19:14]: Prioritizing...

info_outline 191 | Behind The Brand: The Making of Ledgewood Fine Stationery show art 191 | Behind The Brand: The Making of Ledgewood Fine Stationery

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

In this episode of The Power in Purpose Podcast, I’m bringing you another inspiring conversation in our Behind the Brand series. Today, I get to sit down with my friend and longtime listener, Frances Ledgewood of Ledgewood Fine Stationery. Frances has built a thriving, luxury wedding stationery business in Huntsville, Alabama, working with top planners and couples across the country to create heirloom-quality invitations and paper details. She’s been in the wedding industry for over 20 years, and for the last decade, she’s been running her own brand (one that’s as timeless and...

info_outline 190 | 5 Red Flags You’re Playing Small (And What It’s Costing You) show art 190 | 5 Red Flags You’re Playing Small (And What It’s Costing You)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

This week on The Power in Purpose Podcast, I’m coming in hot with a little tough love (the kind you didn’t know you needed but will absolutely thank me for later). This episode is all about the five subtle (and not so subtle) ways you’re playing small in your wedding business right now. If you’ve been stuck in a loop of tinkering behind the scenes, undercharging, or waiting for opportunities to come to you... consider this your midyear reset and rally cry. It’s time to stop shrinking and start showing up boldly. On this episode of The Power in Purpose Podcast: [00:00]:...

info_outline 189 | ChatGPT Will Ruin Your Voice (Unless You Train It Like This) show art 189 | ChatGPT Will Ruin Your Voice (Unless You Train It Like This)

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros

I’m back after a little summer break (hello, anniversary trip!) and I’m diving straight into one of my favorite topics right now: How to use ChatGPT in your wedding business. Specifically, why ChatGPT is making you sound like a stiff, robotic version of yourself and how to finally fix that. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to AI and Brand Voice [10:01]: Creating Your Brand Voice Guidelines [20:04]: Training AI to Reflect Your Voice [27:45]: Workshop Invitation and Conclusion Thanks for tuning into today’s episode of The Power in Purpose...

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More Episodes

In this episode of The Power in Purpose Podcast, I’m bringing you another inspiring conversation in our Behind the Brand series. Today, I get to sit down with my friend and longtime listener, Frances Ledgewood of Ledgewood Fine Stationery. Frances has built a thriving, luxury wedding stationery business in Huntsville, Alabama, working with top planners and couples across the country to create heirloom-quality invitations and paper details. She’s been in the wedding industry for over 20 years, and for the last decade, she’s been running her own brand (one that’s as timeless and beautiful as the suites she designs).

 

In this episode of Behind The Brand: Ledgewood Fine Stationery

  • [00:00]: Introduction to Frances Ledgewood and Her Journey

  • [05:45]: Frances's Early Inspirations and Career Path

  • [11:59]: The Birth of Ledgewood Find Stationery

  • [17:48]: Navigating Challenges and Growth in Business

  • [23:45]: The Importance of Community in the Stationery Industry

  • [29:57]: Marketing Strategies for Success

  • [38:58]: Building a Strong Team

  • [45:51]: The Collective Retreat: Creating Community and Connection

 

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

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LINKS MENTIONED:

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

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