167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Release Date: 12/05/2024
169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses. In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright...
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168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will help you weed through the bullshit. (This episode originally aired as episode 116 and we are recasting it this month to help you plan for 2025. Enjoy!) On this episode of The Power in Purpose...
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167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial customers [00:03:32]: Importance of adapting to a changing society and clientele [00:05:55]: Statistics on Gen Z buyer preferences and behaviors [00:09:43]: Gen Z Marketing Tip #1 [00:11:09]: Gen Z...
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166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:02:18]: The Ups and Downs of Business [00:03:31]: Consistency and Long-Term Success [00:04:35]: Diagnosing Your Sales Problems Thanks for tuning into today’s episode of The Power in Purpose Podcast....
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165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Today, I’m diving into the five wedding systems your business needs to run like clockwork. If you’ve ever felt like you’re drowning in endless tasks or reinventing the wheel for every new client, this episode is for you! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Systems [03:00]: The Importance of Onboarding [09:10]: Mastering Offboarding Processes [14:55]: Building Effective Team Systems [19:59]: Client Delivery and Project Management [25:15]: Creating a Robust Marketing System [30:14]: Conclusion and Next Steps Don't...
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164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
This week on the podcast, we’re diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don’t know Jen yet, she’s a genius when it comes to crafting beautiful, functional websites that actually work—not just look pretty. Together, we’re spilling all the tea on what’s in and what’s out for website trends in 2025. We’re calling this episode Jen’s “Website Hit List and Sh*t List,” and let me tell you, she does not hold back. From minimalist monochromatic designs to gradients, parallax scrolling, brutalism (yes,...
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163 | Behind The Brand: The Making of Madden Made
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets. I’m so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla’s built an incredible brand in the wedding industry over the past four years, turning her business into something unique and instantly recognizable. In our conversation, she shares how she started with a small passion project and grew it into a highly sought-after brand...
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162 | The Marketing Strategy For Wedding Pros That’s Algorithm Proof
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients across multiple platforms, build brand recognition, and strengthen customer trust. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Omni-Channel Marketing [09:01]:...
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161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Are your clients EXPECTING a gift? Do they expect you to send them something in the mail when they book your services? The answer to this might surprise you. In this episode, I’m chatting with Alexandra Puccini from Lavender and Pine, my own gifting concierge, about why client gifts are more than just a nice touch—they’re a powerful way to build deeper, lasting connections. Today, she's teaching us how we can master client gifting for wedding pros and wow all the amazing couples you're going to book in 2025. If you’re ready to take gifting off your to-do list, Alexandra’s team at...
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160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Today, we’re diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who’s been around the wedding industry block and has spent years coaching others, I’m big on time management. But let me tell you, this hack goes beyond the usual advice. It's not about time blocking or task batching (although I still use those!). Instead, I want to talk about the difference between having time and having energy to get things done. On this episode of The Power in Purpose...
info_outlineThings are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z.
On this episode of The Power in Purpose Podcast:
[00:00:00]: Introduction to marketing to Gen Z couples
[00:00:58]: Importance of understanding Gen Z couples
[00:02:07]: Differences between Gen Z and millennial customers
[00:03:32]: Importance of adapting to a changing society and clientele
[00:05:55]: Statistics on Gen Z buyer preferences and behaviors
[00:09:43]: Gen Z Marketing Tip #1
[00:11:09]: Gen Z Marketing Tip #2
[00:12:43]: Gen Z Marketing Tip #3
[00:14:15]: Gen Z Marketing Tip #4
[00:22:24]: Gen Z Marketing Tip #5
(This episode originally aired as episode 118 and we are recasting it this month to help you think through changes in your 2025 marketing strategy. Enjoy!)
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
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