171 | COLLAB CAST: My Affiliate Marketing Secrets Revealed on The Independent Business Podcast
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Release Date: 12/24/2024
194 | You Did Everything ‘Right.’ So Why Are You Still Stuck?
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
I’ve been having so many conversations lately with high-achieving wedding pros in my mastermind and my coaching programs who are feeling stuck even though they’re doing everything right. And I get it, because I’ve been there too. You’ve raised your prices, you’re showing up consistently in your marketing, maybe you’ve even hired help… but somehow you’re still spinning your wheels. In this episode, I’m pulling back the curtain on the real reasons why this happens and the sneaky role ego plays in keeping us stuck. On this episode of The Power in Purpose Podcast: [00:00]:...
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193 | What High-End Clients Really Think About Your Prices
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
If you’re trying to attract high-end wedding clients and you’ve either raised your rates (and panicked) or been tempted to drop them so someone says yes, this episode is for you. While you’re over there worrying that your pricing is too high, your future high-end wedding clients are wondering why you’re not charging more. On this episode of The Power in Purpose Podcast: [00:00]: Understanding Luxury Client Mindset [02:56]: The Importance of Pricing and Value [05:44]: Navigating Emotional Pricing [09:04]: The Experience Over Price Paradigm [11:55]: The Risks of Undercharging ...
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192 | This Is Why You're Not Getting Referred More
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this week’s episode of The Power in Purpose Podcast, I’m tackling one of the biggest questions I get from wedding pros: why am I not getting wedding referrals? Referrals are the lifeblood of our industry, but so many planners, venues, and vendors struggle to earn them and often, it comes down to some sneaky red flags they don’t even realize they’re sending. On this episode of The Power in Purpose Podcast: [00:00]: The Importance of Referrals in the Wedding Industry [05:26]: Building Trust with Vendors [12:40]: Marketing and Its Impact on Referrals [19:14]: Prioritizing...
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191 | Behind The Brand: The Making of Ledgewood Fine Stationery
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode of The Power in Purpose Podcast, I’m bringing you another inspiring conversation in our Behind the Brand series. Today, I get to sit down with my friend and longtime listener, Frances Ledgewood of Ledgewood Fine Stationery. Frances has built a thriving, luxury wedding stationery business in Huntsville, Alabama, working with top planners and couples across the country to create heirloom-quality invitations and paper details. She’s been in the wedding industry for over 20 years, and for the last decade, she’s been running her own brand (one that’s as timeless and...
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190 | 5 Red Flags You’re Playing Small (And What It’s Costing You)
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
This week on The Power in Purpose Podcast, I’m coming in hot with a little tough love (the kind you didn’t know you needed but will absolutely thank me for later). This episode is all about the five subtle (and not so subtle) ways you’re playing small in your wedding business right now. If you’ve been stuck in a loop of tinkering behind the scenes, undercharging, or waiting for opportunities to come to you... consider this your midyear reset and rally cry. It’s time to stop shrinking and start showing up boldly. On this episode of The Power in Purpose Podcast: [00:00]:...
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189 | ChatGPT Will Ruin Your Voice (Unless You Train It Like This)
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
I’m back after a little summer break (hello, anniversary trip!) and I’m diving straight into one of my favorite topics right now: How to use ChatGPT in your wedding business. Specifically, why ChatGPT is making you sound like a stiff, robotic version of yourself and how to finally fix that. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to AI and Brand Voice [10:01]: Creating Your Brand Voice Guidelines [20:04]: Training AI to Reflect Your Voice [27:45]: Workshop Invitation and Conclusion Thanks for tuning into today’s episode of The Power in Purpose...
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188 | Behind the Brand: The Making Of Wildflower Events & Design
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and the why behind it all. On this episode of The Power in Purpose Podcast: [00:00]...
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187 | What People Say Behind Your Back Matters, Here’s Why
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Today’s episode is all about something that doesn't get talked about enough: what people say about you when you're not in the room. Building a reputation in the wedding industry is one of the most impactful things you can do in your business, and it’s working for you (or against you) every single day—whether you're aware of it or not. On this episode of The Power in Purpose Podcast: [01:39]: Why this conversation is more important than ever [03:48]: Why what people say behind your back matters [05:08]: How you build a reputation in the wedding industry [07:26]: Getting...
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186 | The Mindset Shift That Luxury Clients Can Feel (This Will Keep You Stuck!)
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m coming in hot with a little bit of a shank and a cuddle — because friend, we need to talk about the energy you’re bringing into your business right now. If you’re feeling stuck, plateaued, or wondering why you aren’t breaking into that next level of luxury, it might not be your pricing, your portfolio, or your marketing funnel. It’s likely your mindset. And yes — your clients can feel it. Luxury clients are making decisions based not just on your work, but on your confidence, your leadership, and your ability to hold space for their high-level expectations....
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185 | Behind the Scenes of Our Barbados Retreat: Can 3 Days Change Your Business?
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m giving you the full debrief of our WeddingPro Insiders retreat that took place right here at my home in beautiful Barbados. I invited 12 powerhouse women from my mastermind to join me for a few unforgettable days filled with deep conversations, strategy, rest, connection, and yes, plenty of margaritas and Aperol spritzes! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to the Barbados Retreat [02:49]: Setting the Stage for Connection [06:04]: Peer Presentations and Learning [09:03]: Finding Clarity...
info_outlineHave you ever wondered how affiliate marketing can transform your business? In this special bonus episode, I’m sharing my guest interview from The Independent Business Podcast, where we dive into the power of affiliate marketing and how I’ve leveraged it to generate half a million dollars in affiliate revenue.
Recorded live at HoneyBook’s Partner Summit in San Francisco, this conversation breaks down the myths about affiliate marketing and provides actionable strategies for anyone looking to explore this revenue stream—whether you’re a seasoned pro or just starting out.
In this episode, we cover:
• Misconceptions about affiliate marketing and how to move past them
• How to strategically leverage affiliate marketing to grow your income
• Affiliate marketing strategies that work (even for micro-influencers)
• Why email marketing is a game-changer for affiliate success
• The biggest differentiator between businesses that succeed and those that don’t
Important Sections of the Episode:
• [2:06] Misconceptions in affiliate marketing
• [9:59] Leveraging affiliate marketing
• [13:59] Affiliate marketing strategies
• [19:59] Brand partnerships
• [24:18] Affiliate marketing for micro-influencers
• [34:29] Email marketing for affiliate marketers
• [43:40] The biggest differentiator between businesses that succeed and fail
Affiliate marketing isn’t just for influencers with massive followings—it’s for anyone who wants to monetize their expertise, build meaningful brand partnerships, and create new streams of income. This conversation is packed with tips you can start implementing today!
Links and Resources Mentioned:
• Learn more about Honeybook, the all-in-one platform for client-based businesses: Click here to get 50% off your first year's subscription!
Listen To The Independent Business Podcast:
- Website: podcast.honeybook.com
- IG: instagram.com/honeybook
- IG: instagram.com/akuakonadu_