172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Release Date: 12/26/2024
201 | The 2026 Growth Strategy Nobody Its Talking About
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
As I close out the year with you, I wanted to have a conversation that feels a little uncomfortable but deeply necessary. This episode was born from a moment of unexpected clarity, one that started far outside my business and followed me back into it. I’ve been sitting with this idea for months, turning it over, resisting it, and eventually realizing it might be the most important 2026 growth strategy for wedding pros we never talk about. On this episode of The Power in Purpose Podcast: [01:40]: The growth strategy nobody is talking about [02:41]: The peloton lesson that piqued my...
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200 | 23 Lessons I Wish Every Wedding Pro Knew (After 200 Podcast Episodes)
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
I honestly can’t believe this is episode 200! Join me today in celebration of 200 conversations we've had over the years and some of the most powerful lessons I've learned along the way. On this episode of The Power in Purpose Podcast: [01:40]: Reflecting on starting the Power in Purpose podcast and celebrating 20 episodes [07:38]: 1st lesson after 200 episodes of the Power in Purpose podcast [09:10]: 2nd lesson after 200 episodes of the Power in Purpose podcast [10:58]: 3rd lesson after 200 episodes of the Power in Purpose podcast [13:14]: 4th lesson after 200 episodes of...
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199 | Should You Pay To Play? The Truth About “As Seen In” Features
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I’ve been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective. On this episode of The Power in Purpose Podcast: [00:00] Should you pay to play? [02:31] Why opinions on pay-to-play trigger people & the misconceptions behind PR [05:38] Advertising vs. “scam” narratives [07:45] My actual stance: why I would pay...
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198 | 10 Bold Shifts High-Achieving Wedding Pros Are Making Right Now (That Are Actually Working)
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this episode, I’m pulling back the curtain on the ten bold shifts I’m seeing high-achieving wedding pros make right now (shifts that are actually working). These are the real strategies my clients are using to transform their businesses, boost sales, elevate their brands, and even protect their mental health. On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Bold Shifts in the Wedding Industry [02:42]: Reflecting on the Past and Planning for the Future [06:01]: Unique Perspectives on the Wedding Industry [08:43]:...
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197 | Why More Bookings Won’t Fix Your Money Stress — and What Will
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In today’s episode, I’m sitting down with Erinn, someone I’ve admired for the clarity and confidence she brings to the money conversation in our industry. As wedding pros, it’s so easy to get caught up in the work we love (serving clients, designing, planning), but at the same time, we can sometimes avoid the financial side of things. That’s why I wanted to bring Erinn on: to help us reframe how we think about paying ourselves and building long-term wealth. Because more wedding bookings won't fix your money stress... but let's talk about what will. In this episode: [00:00]: The...
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196 | Is a Mastermind Worth It? My $60K Education Journey + 7 Signs You’re Ready & 3 Signs You’re Not
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
I’ve got a confession to make – over the last year, I’ve invested about $60,000 in my own education and business development. Yep, you heard that right. Between masterminds, one-on-one coaching, and specialized courses, I’ve poured into myself so that I can keep growing and, ultimately, serve you better. In this episode, I’m pulling back the curtain on what those investments looked like, what they gave me (and what they didn’t), and how you can start thinking more strategically about investing in your own growth. On this episode of The Power in Purpose Podcast: [00:00]: Investing...
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195 | The Problems Every Wedding Pro Faces After Six Figures
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
Hitting six figures in your wedding business is an incredible milestone but let’s be real, it’s not all smooth sailing from there. In fact, crossing that threshold often creates a whole new set of challenges that no one really warns you about. In this episode, I’m pulling back the curtain on the exact problems most wedding pros face once they’ve “made it” to six figures and why the strategies that got you here won’t get you to the next level. On this episode of The Power in Purpose Podcast: [00:00] Introduction to Six-Figure Challenges [03:06] Understanding the...
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194 | You Did Everything ‘Right.’ So Why Are You Still Stuck?
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
I’ve been having so many conversations lately with high-achieving wedding pros in my mastermind and my coaching programs who are feeling stuck even though they’re doing everything right. And I get it, because I’ve been there too. You’ve raised your prices, you’re showing up consistently in your marketing, maybe you’ve even hired help… but somehow you’re still spinning your wheels. In this episode, I’m pulling back the curtain on the real reasons why this happens and the sneaky role ego plays in keeping us stuck. On this episode of The Power in Purpose Podcast: [00:00]:...
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193 | What High-End Clients Really Think About Your Prices
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
If you’re trying to attract high-end wedding clients and you’ve either raised your rates (and panicked) or been tempted to drop them so someone says yes, this episode is for you. While you’re over there worrying that your pricing is too high, your future high-end wedding clients are wondering why you’re not charging more. On this episode of The Power in Purpose Podcast: [00:00]: Understanding Luxury Client Mindset [02:56]: The Importance of Pricing and Value [05:44]: Navigating Emotional Pricing [09:04]: The Experience Over Price Paradigm [11:55]: The Risks of Undercharging ...
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192 | This Is Why You're Not Getting Referred More
The Power in Purpose: A Wedding Industry Podcast for Wedding Pros
In this week’s episode of The Power in Purpose Podcast, I’m tackling one of the biggest questions I get from wedding pros: why am I not getting wedding referrals? Referrals are the lifeblood of our industry, but so many planners, venues, and vendors struggle to earn them and often, it comes down to some sneaky red flags they don’t even realize they’re sending. On this episode of The Power in Purpose Podcast: [00:00]: The Importance of Referrals in the Wedding Industry [05:26]: Building Trust with Vendors [12:40]: Marketing and Its Impact on Referrals [19:14]: Prioritizing...
info_outlineBurnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage on The Wedding Industry Insider Podcast, where we tackle how to create a fulfilling, long-lasting career in the wedding industry.
As a former luxury wedding planner, I know firsthand how overwork and stress can take a toll. That’s why I’m passionate about helping wedding pros like you avoid burnout while building a thriving business. In my conversation with Eddie, I share the strategies that helped me grow my business from scratch to six figures in just two years - and the mistakes I made along the way.
Here’s what you’ll learn in this episode (and in the full interview):
• The five things I wish I had done differently while building my business
• The #1 mistake I see wedding planners make—and how to avoid it
• How to build strong relationships that lead to success and support
• The secret to defining your core mission and creating a brand around it
• Why selling is an act of service—and how to gain confidence in your sales process
• My #1 piece of advice for wedding pros who want to thrive without burning out
Want to hear the rest of the interview?
Head over to The Wedding Industry Insider Podcast to listen to the full episode!
Click here to listen to the full episode now!
I want to thank Eddie and the Timeline Genius team for having me on the show and giving me the opportunity to share these insights with their community.