Libsyn Directory

Jennifer Sneeden | Your Marketing Mindset In Uncertain Times | TPOT 136

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 07/06/2020

Integrating Sexuality and Somatic Work in Private Practice | Darshana Avila | TPOT 408

The Practice of Therapy Podcast with Gordon Brewer

In today’s episode, I am sitting down with Darshana Avila for a truly fascinating and important conversation about the intersection of sexuality, somatic work, and trauma healing. As therapists, we often talk about the mind and body connection, but many of us shy away from exploring how that connection relates to our clients’ sexuality, intimacy, and sense of pleasure. Darshana brings a deeply trauma-informed and culturally sensitive approach to this work, helping clients reconnect with their bodies, navigate consent, and move beyond shame into embodied wholeness. In our discussion,...

Boundaries, Growth, and Private Practice Success | Dr. Jason Branch | TPOT 407

The Practice of Therapy Podcast with Gordon Brewer

Well, y’all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He’s been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter syndrome, perfectionism, and finding the courage to just keep showing up. Jason has an incredible way of using analogies that stick: salamanders, gators, and what he calls being D.U.N. - doing things that are different, uncomfortable, and new....

The Keys to Private Practice Success | Wendy Pitts Reeves | TPOT 406

The Practice of Therapy Podcast with Gordon Brewer

When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice. In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it’s one you’ll want to take notes on. Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that’s not just profitable, but...

Low-Dose Ketamine Treatment Options in Private Practice | Sharon Niv, Ph.D. | TPOT 405

The Practice of Therapy Podcast with Gordon Brewer

Today’s episode is one I’ve really been looking forward to because we’re diving into something that’s transforming the way we think about mental health treatment: low-dose ketamine therapy. My guest, Dr. Sharon Niv, is the co-founder of Joyous, a public benefit company helping make this kind of care more accessible and affordable than ever before. Sharon brings a fascinating background in cognitive psychology, meditation, and technology, and she’s helping bridge the gap between neuroscience and therapy in a way that’s incredibly gentle, safe, and empowering for both clients...

Making Profit First Work For You in Private Practice | Julie Herres | TPOT 404

The Practice of Therapy Podcast with Gordon Brewer

I’m so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she’s joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice. In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by using simple...

Structuring Coaching Alongside Your Private Practice | Carly Hill | TPOT 403

The Practice of Therapy Podcast with Gordon Brewer

What if private practice wasn’t the end goal but the launchpad? In this episode, Gordon talks with Carly Hill, LCSW, business strategist and host of The Thriving Therapreneur Podcast, about how therapists can outgrow the office by adding coaching, creating digital offers, and building freedom-based businesses. Carly shares her journey from burnout to building a seven-figure coaching brand and breaks down exactly how clinicians can protect their license while expanding beyond therapy. You’ll learn the key differences between therapy and coaching, how to ethically separate your businesses,...

Boosting Private Practice Profit Without Adding More Clients | Brie Chrisman | TPOT 402

The Practice of Therapy Podcast with Gordon Brewer

Ops expert Brie Chrisman (CEO, BosCo) shares how to increase profit in private practice without adding more clients, clinicians, or ad spend—by tightening expenses, streamlining workflows, delegating $20 tasks, and optimizing client onboarding. In this episode, you’ll learn: Why “profit = revenue − expenses” (and why most owners only push the revenue side) How to reclaim 21+ hours/year with simple email templates The $20 vs. $200 task rule for smarter delegation SOPs that make onboarding, training, and busy-day brain fog easier The #1 lever for growth: client onboarding (lead →...

Streamlining Your Private Practice with AI | Uriah Guilford | TPOT 401

The Practice of Therapy Podcast with Gordon Brewer

I am thrilled to share this week’s episode with you because it’s not just any guest joining me—it’s my dear friend, Uriah Guilford. Uriah and I have traveled together, dreamed together, and collaborated on countless projects over the years. He’s one of the most creative people I know, and today we’re diving into something that’s changing the way therapists run their practices: AI and the future of intake. If you’ve ever wondered how to save time, stop drowning in admin work, and create a smoother experience for your clients, you do not want to miss this conversation. Uriah...

Celebrating 400 Episodes: Private Practice Insights You Can’t Miss | TPOT 400

The Practice of Therapy Podcast with Gordon Brewer

I can hardly believe we’ve reached 400 episodes of The Practice of Therapy Podcast! When I started this show back in 2017, my goal was simple: to share resources, lessons, and encouragement for therapists building their practices. Over the years, I’ve learned so much (often the hard way), and I’ve been blessed by the many incredible guests and colleagues who have shared their wisdom here. In this special milestone episode, I’ve invited friends, past guests, and fellow practice owners to share their #1 tips for success in private practice. You’ll hear insights on money, delegation,...

Kristin Meador | Building a Profitable Private Practice | TPOT 399

The Practice of Therapy Podcast with Gordon Brewer

Running a private practice is rewarding, but the financial side can feel overwhelming. That is why I am excited to have Kristin Meador, CPA on the show today. Kristin is not only a Certified Public Accountant but also a Profit First Professional who works closely with therapy practice owners across the country. She is here to take the stress out of your numbers and show you how to build a more profitable and sustainable practice. In this episode, you will learn: How to simplify your bookkeeping and actually use your numbers to make decisions Why Profit First works so well for private practice...

More Episodes

In this episode, Jennifer Sneeden shares her journey in private practice. Unfortunately, it took Jennifer months after opening her private practice to realize the importance of marketing. After becoming a marketing guru, Jennifer recognized that she could help other private practice owners with marketing their private practice. You’ll hear Jennifer give marketing tips. First, stop saying you need to “get clients.” Instead, think about how you can “attract clients.” Plus, Jennifer and Gordon dive deep into changing your marketing mindsets.

Meet Jennifer Sneeden

Business coach and author, Jennifer has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love.

Jennifer understands that success in business starts from within, but that mindset must be combined with effective marketing techniques in order to get results. To learn more about Jennifer, visit JenniferSneeden.com.

Masters and Disasters of Private Practice

When it comes to masters and disasters, Jennifer started in the disaster category of private practice. She opened her practice in 2007, and she agonized over finding the right leather couch. Plus, she spent weeks perfecting her business cards. After improving everything, Jennifer was in her office all by herself with ZERO clients. So, Jennifer realized that she needed to market – people don’t just show up! It took a few months for Jennifer to realize that she needed to get on any panel that would take her. Jennifer started making $43 an hour. However, she wasn’t going to get where she wanted to go with $43 an hour.

Learn To Market

Jennifer made herself a student of marketing for eighteen months. She realized that she wasn’t the only therapist that sucks at this stuff. So, Jennifer launched her coaching business on how to market yourself. Now, Jennifer is a total marketing junkie. It took her a long time to get there because she never realized how important it was going to be for her success.

Give, Give, Get Marketing

Jennifer’s philosophy is to come from a place of service. What do your clients need, and how can you help them? Provide value before you ever ask for something in return. When you provide value, people will want to work with you. Serve first, then ask later. Jennifer teaches how to serve clients through marketing. When you can come from an adding real value perspective, then clients will naturally show up. If you come at people from desperation, not only will it feel icky, but it will also repel the clients you’re seeking.

Attracting Clients in Uncertain Times

Some people are questioning if they should even be marketing during COVID. Jennifer says that there has never been a greater need for therapy services than there is right now. There is so much global psychic trauma. Who is going to make this better? Mental health professionals are going to allow us to get through this difficultly. Step up and tell others that you are here to help. It’s the most exceptional service you can offer to clients. When you hide, you can’t do any service.

Make A Marketing Mindset Shift

Empower yourself to make your private practice stronger through COVID. First, don’t try and do anything until you have decided that you will be successful. It is all about mindset. Permit yourself to change your mind about things, especially when it comes to marketing your private practice. Use marketing to generate clients and eventually make money. Sometimes, there can be a scarcity mindset when it comes to marketing. Often, the mindset you have about money will be the mindset you have about marketing. If you think there’s not enough money to go around, you most likely believe there are not enough clients to go around. Remember, that mindset will give you the results that you want.

The actions you take are not going to get the results that you want if you don’t come with the mindset of having great value. You do not need to “find clients,” and you do not need to “get clients.” Instead, it’s about attracting clients. Put your best work out there and know that people will want to work with you. When you have a scarcity mindset, clients will not be attracted to your practice. Rather than finding clients, your clients should be able to find you. A client will need to WANT your services. Make yourself be seen and available to your ideal client.

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