Libsyn Directory

Jennifer Sneeden | Your Marketing Mindset In Uncertain Times | TPOT 136

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 07/06/2020

Private Practice Stress: What’s Filling Your Bucket? | Kristin Oja | TPOT 440

The Practice of Therapy Podcast with Gordon Brewer

Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the “stress bucket” and how even good things, like exercise, intermittent...

How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439

The Practice of Therapy Podcast with Gordon Brewer

Is SEO dead, or is it just changing? In this episode, I’m joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don’t need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and...

How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438

The Practice of Therapy Podcast with Gordon Brewer

What happens when the therapist is the one who needs support? In this episode, I’m talking about the very real challenges therapists face when life disrupts their ability to work. Private practice can offer freedom and flexibility, but it can also leave clinicians vulnerable when illness, grief, natural disasters, burnout, or unexpected emergencies come up. We’ll look at why therapists need a safety net, how financial stress impacts clinicians, and what it means to prepare your practice for the unexpected. From emergency grants and burnout prevention to referral networks and professional...

Building a Private Practice Right Out of Grad School | Jarrod Hoffman | TPOT 437

The Practice of Therapy Podcast with Gordon Brewer

Can you really build a successful private practice right out of grad school? In this episode of The Practice of Therapy Podcast, I talk with Jarrod Hoffman about building a private practice right out of grad school and the lessons he has learned in those early years of practice ownership. Jarrod shares his experience of stepping into private practice, navigating pricing, working through imposter syndrome, and learning how to communicate the value of the work he does. We also talk about why niching matters, how our own stories often shape the clients we feel called to serve, and why private...

What I’d Do Differently If I Started Private Practice Today | TPOT 436

The Practice of Therapy Podcast with Gordon Brewer

When I started my private practice nearly 20 years ago, there were not nearly as many resources available for therapists as there are today. I learned a lot by trial and error, and looking back, there are definitely some things I would do differently. In this episode, I’m sharing what I wish I had known when I first started private practice. One of the biggest lessons I learned is that I made things more complicated than they needed to be. From keeping paper records to waiting too long to outsource, I can see now how simpler systems would have made a big difference early on. I talk about the...

From Imposter Syndrome to Confident Private Practice Owner | Bianca Hughes | TPOT 435

The Practice of Therapy Podcast with Gordon Brewer

Are you charging enough in private practice, or does guilt keep getting in the way? In this episode, Gordon is joined by Bianca Hughes, LPC, therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. Bianca shares how she moved from hospital work into private practice and the mindset shifts that helped her build a career that feels aligned, sustainable, and authentic. Gordon and Bianca talk about money mindset, imposter syndrome, marketing, confidence, and why therapists need to see themselves as both clinicians and business owners. Bianca also shares why...

How to Make Therapy More Culturally Responsive | Dr. Phebe Brako | TPOT 434

The Practice of Therapy Podcast with Gordon Brewer

In this episode, I’m joined by Dr. Phebe Brako for a really thoughtful conversation about what it means to make therapy more culturally responsive. So many of the clinical theories we learn were developed through a Western lens, and while those theories can be helpful, they don’t always fit every client, every family system, or every cultural background. Dr. Phebe talks about why therapists need to examine their own worldview, stay curious about their clients’ lived experiences, and be willing to adapt the models they use in the therapy room. We talk about culture, family systems, CBT,...

Why Private Practice Looks So Different Now | Lex E Santí | TPOT 433

The Practice of Therapy Podcast with Gordon Brewer

Private practice has changed a LOT over the last few years… and therapists are still trying to figure out what comes next. In this episode, Gordon talks with Lex E. Santi about the evolution of therapy after telehealth, online platforms, insurance shifts, and changing client expectations. They dive into why more clinicians are entering private practice, why clients still crave in-person connection, and how companies like BetterHelp, Alma, and Headway are reshaping the profession. They also explore the pressure therapists feel to market themselves, build niches, and create an online presence...

What to Say to Someone Grieving (Most People Get This Wrong) | Shelby Forsythia | TPOT 432

The Practice of Therapy Podcast with Gordon Brewer

Grief is something every one of us will face at some point, and yet most of us have no idea what to say when someone is hurting. In this episode, I’m joined by Shelby Forsythia, a grief coach, author, and host of the Grief Grower podcast. Shelby shares her own story of profound loss and how it shaped the work she does today, helping people navigate grief in a way that actually honors what they are going through. We talk about why so many common phrases miss the mark, what grieving people are really experiencing beneath the surface, and how grief doesn’t just affect your emotions, it...

What It Really Takes to Run a Profitable Private Practice | Brandy Mabra | TPOT 431

The Practice of Therapy Podcast with Gordon Brewer

Thinking about starting a private practice in 2026? There’s a lot to consider… and it’s not as simple as it used to be. In this episode of The Practice of Therapy Podcast, I’m joined by Brandy Mabra, who brings nearly two decades of experience across private practice, corporate healthcare, and entrepreneurship. We dig into what’s really happening in the industry right now—from AI and changing business models to profitability and long-term sustainability. If you’re wondering whether now is the right time to start (or grow) a practice, this conversation will help you think more...

More Episodes

In this episode, Jennifer Sneeden shares her journey in private practice. Unfortunately, it took Jennifer months after opening her private practice to realize the importance of marketing. After becoming a marketing guru, Jennifer recognized that she could help other private practice owners with marketing their private practice. You’ll hear Jennifer give marketing tips. First, stop saying you need to “get clients.” Instead, think about how you can “attract clients.” Plus, Jennifer and Gordon dive deep into changing your marketing mindsets.

Meet Jennifer Sneeden

Business coach and author, Jennifer has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love.

Jennifer understands that success in business starts from within, but that mindset must be combined with effective marketing techniques in order to get results. To learn more about Jennifer, visit JenniferSneeden.com.

Masters and Disasters of Private Practice

When it comes to masters and disasters, Jennifer started in the disaster category of private practice. She opened her practice in 2007, and she agonized over finding the right leather couch. Plus, she spent weeks perfecting her business cards. After improving everything, Jennifer was in her office all by herself with ZERO clients. So, Jennifer realized that she needed to market – people don’t just show up! It took a few months for Jennifer to realize that she needed to get on any panel that would take her. Jennifer started making $43 an hour. However, she wasn’t going to get where she wanted to go with $43 an hour.

Learn To Market

Jennifer made herself a student of marketing for eighteen months. She realized that she wasn’t the only therapist that sucks at this stuff. So, Jennifer launched her coaching business on how to market yourself. Now, Jennifer is a total marketing junkie. It took her a long time to get there because she never realized how important it was going to be for her success.

Give, Give, Get Marketing

Jennifer’s philosophy is to come from a place of service. What do your clients need, and how can you help them? Provide value before you ever ask for something in return. When you provide value, people will want to work with you. Serve first, then ask later. Jennifer teaches how to serve clients through marketing. When you can come from an adding real value perspective, then clients will naturally show up. If you come at people from desperation, not only will it feel icky, but it will also repel the clients you’re seeking.

Attracting Clients in Uncertain Times

Some people are questioning if they should even be marketing during COVID. Jennifer says that there has never been a greater need for therapy services than there is right now. There is so much global psychic trauma. Who is going to make this better? Mental health professionals are going to allow us to get through this difficultly. Step up and tell others that you are here to help. It’s the most exceptional service you can offer to clients. When you hide, you can’t do any service.

Make A Marketing Mindset Shift

Empower yourself to make your private practice stronger through COVID. First, don’t try and do anything until you have decided that you will be successful. It is all about mindset. Permit yourself to change your mind about things, especially when it comes to marketing your private practice. Use marketing to generate clients and eventually make money. Sometimes, there can be a scarcity mindset when it comes to marketing. Often, the mindset you have about money will be the mindset you have about marketing. If you think there’s not enough money to go around, you most likely believe there are not enough clients to go around. Remember, that mindset will give you the results that you want.

The actions you take are not going to get the results that you want if you don’t come with the mindset of having great value. You do not need to “find clients,” and you do not need to “get clients.” Instead, it’s about attracting clients. Put your best work out there and know that people will want to work with you. When you have a scarcity mindset, clients will not be attracted to your practice. Rather than finding clients, your clients should be able to find you. A client will need to WANT your services. Make yourself be seen and available to your ideal client.

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