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Jennifer Sneeden | Your Marketing Mindset In Uncertain Times | TPOT 136

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 07/06/2020

Embracing Changes In Your Private Practice | TPOT 155 show art Embracing Changes In Your Private Practice | TPOT 155

The Practice of Therapy Podcast with Gordon Brewer

This episode is all about embracing the changes that 2020 has thrown at us. As we adjust to the new normal, it's time to think about what opportunities we can find. For instance, if you haven't already, maybe it's time to ditch your physical office and go full-time into telehealth. Also, it's time to start thinking about diversifying your income through or . Tune in as I speak about all sorts of ways you can embrace the curveball that is 2020.  Start With Your Why What are your priorities? Why do you want to be in practice? Why do you want to do the things that you do? This year we...

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Faith Dulin | Setting Boundaries And Working With Difficult Clients | TPOT 154 show art Faith Dulin | Setting Boundaries And Working With Difficult Clients | TPOT 154

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Faith Dulin and I talk about her experiences as a new therapist and working on boundaries with people. As therapists, we like to be accommodating. However, people-pleasing will take a toll over an extended period of time. One way that Faith works on her boundaries is by seeing her own therapist. Plus, we talk about working with clients who are challenging to engage with, and we give tips on building rapport with clients upfront. Meet Faith Dulin I moved to Charlotte from the West Coast 20+ years ago. I have a military background and worked uptown in corporate America before...

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As a telehealth therapist, do you ever feel alone? My guest, Kathryn Esquer, knows exactly what this feels like. She misses the daily interactions with fellow mental health professionals. That’s why Kathryn created the , an organization for the next generation of therapists in private practice. Tune in as Kathryn speaks about how she created a community, politics in the therapy room, and the benefits of finding your network.  Meet Kathryn Esquer Kathryn Esquer is a Clinical Psychologist and MBA graduate. She currently works in her rural hometown in central Pennsylvania providing...

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How Great Clinicians Fail; Reverse Interview with Julie Herres | TPOT 152 show art How Great Clinicians Fail; Reverse Interview with Julie Herres | TPOT 152

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Julie Herres interviews Gordon about how great clinicians can fail. First, clinicians can fail when they don’t know their numbers. It’s critical to understand the profit and loss of your business. Another significant mistake clinicians make is not charging enough for their sessions. A therapist must understand how their money mindset is holding them back from making enough money to run a private practice. Plus, we talk about the importance of having six months of income saved for emergencies, how to avoid debt, and why you need to stop bootstrapping. Meet Julie Herres...

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Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151 show art Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Danielle Branche joins the show. She talks about navigating perfectionistic beliefs when it came time to create her private practice. After loads of therapy, Danielle finally came to terms with the idea that a perfect private practice simply isn’t possible. Also, Danielle speaks about the transition from private practice to group practice. Plus, we talk about overcoming shame, the black lives matter movement, and the importance of boundaries. Meet Danielle Branche If you ask any therapist why they were drawn to this profession, most of them would answer with, "I wanted...

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Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151 show art Danielle Branche | Navigating Perfectionistic Beliefs in Private Practice | TPOT 151

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Danielle Branche joins the show. She talks about navigating perfectionistic beliefs when it came time to create her private practice. After loads of therapy, Danielle finally came to terms with the idea that a perfect private practice simply isn’t possible. Also, Danielle speaks about the transition from private practice to group practice. Plus, we talk about overcoming shame, the black lives matter movement, and the importance of boundaries. Meet Danielle Branche If you ask any therapist why they were drawn to this profession, most of them would answer with, "I wanted...

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Linda Sanderville | Liberating Your Identity In Private Practice | TPOT 150 show art Linda Sanderville | Liberating Your Identity In Private Practice | TPOT 150

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Linda Sanderville explains how she wants to shift generational poverty – it’s all about a money mindset shift. We talk about navigating our mindset blocks when it comes to having a thriving private practice. Also, Linda reveals what it takes to create a practice that fits your lifestyle, including why you should never feel guilty for raising your fees. Lastly, Linda speaks about how she found her liberated identity and gives her thoughts on the #BlackLivesMatter movement. Meet Linda Sanderville Ready to receive greater abundance in your private practice? Without guilt,...

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Elizabeth Broyhill Morris | Creating Hope And Resilience | TPOT 149 show art Elizabeth Broyhill Morris | Creating Hope And Resilience | TPOT 149

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Elizabeth Broyhill Morris, the Founder of Living Hope, joins the show. We talk about the difference between hope and expectation. When we expect something to happen, we are relying on external factors. When we hope, we understand that our life is in our own control. Then, Elizabeth reveals the eight practices you can utilize to sustain hope - Surrender, Stillness, Grief, Honesty, Curiosity, Forgiveness, Resilience, and Joy. Stay tuned as Elizabeth dives into how to put these actions into place to start your journey to joy. Meet Elizabeth Broyhill Morris Elizabeth Broyhill...

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Veronica Cisneros | Unapologetic Self-Care In Private Practice | TPOT 148 show art Veronica Cisneros | Unapologetic Self-Care In Private Practice | TPOT 148

The Practice of Therapy Podcast with Gordon Brewer

Veronica Cisneros joins the show to talk about how therapists can start empowering their personal and professional lives. Most likely, you lack vulnerability. Veronica says it’s time you started taking care of yourself and engage in the hobbies that spark your joy and fire your passions. Think about the life that you want to live in. How are you currently pursuing it? Well, it’s time to start permitting yourself to do the things that you want to do. Plus, don’t be afraid to ask for help when you need

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Alison Pidgeon | Being A Group Practice Boss | TPOT 147 show art Alison Pidgeon | Being A Group Practice Boss | TPOT 147

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Alison explains what it is like to run a group practice, like a boss! Alison is into tracking data; she likes to make her decisions based on numbers. You’ll hear loads of tips about having a group practice. For instance, don’t wait to delegate for when you’re stressed out and on the verge of burn out – it’s probably time to delegate today! Stay tuned as Alison explains how she finds the best clinicians for her practice and the ways that she compensates her staff.

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In this episode, Jennifer Sneeden shares her journey in private practice. Unfortunately, it took Jennifer months after opening her private practice to realize the importance of marketing. After becoming a marketing guru, Jennifer recognized that she could help other private practice owners with marketing their private practice. You’ll hear Jennifer give marketing tips. First, stop saying you need to “get clients.” Instead, think about how you can “attract clients.” Plus, Jennifer and Gordon dive deep into changing your marketing mindsets.

Meet Jennifer Sneeden

Business coach and author, Jennifer has written three books and helped thousands of therapists and coaches all over the world create thriving 6-figure businesses that they love.

Jennifer understands that success in business starts from within, but that mindset must be combined with effective marketing techniques in order to get results. To learn more about Jennifer, visit JenniferSneeden.com.

 

Masters and Disasters of Private Practice

When it comes to masters and disasters, Jennifer started in the disaster category of private practice. She opened her practice in 2007, and she agonized over finding the right leather couch. Plus, she spent weeks perfecting her business cards. After improving everything, Jennifer was in her office all by herself with ZERO clients. So, Jennifer realized that she needed to market – people don’t just show up! It took a few months for Jennifer to realize that she needed to get on any panel that would take her. Jennifer started making $43 an hour. However, she wasn’t going to get where she wanted to go with $43 an hour.

Learn To Market

Jennifer made herself a student of marketing for eighteen months. She realized that she wasn’t the only therapist that sucks at this stuff. So, Jennifer launched her coaching business on how to market yourself. Now, Jennifer is a total marketing junkie. It took her a long time to get there because she never realized how important it was going to be for her success.

Give, Give, Get Marketing

Jennifer’s philosophy is to come from a place of service. What do your clients need, and how can you help them? Provide value before you ever ask for something in return. When you provide value, people will want to work with you. Serve first, then ask later. Jennifer teaches how to serve clients through marketing. When you can come from an adding real value perspective, then clients will naturally show up. If you come at people from desperation, not only will it feel icky, but it will also repel the clients you’re seeking.

Attracting Clients in Uncertain Times

Some people are questioning if they should even be marketing during COVID. Jennifer says that there has never been a greater need for therapy services than there is right now. There is so much global psychic trauma. Who is going to make this better? Mental health professionals are going to allow us to get through this difficultly. Step up and tell others that you are here to help. It’s the most exceptional service you can offer to clients. When you hide, you can’t do any service.

Make A Marketing Mindset Shift

Empower yourself to make your private practice stronger through COVID. First, don’t try and do anything until you have decided that you will be successful. It is all about mindset. Permit yourself to change your mind about things, especially when it comes to marketing your private practice. Use marketing to generate clients and eventually make money. Sometimes, there can be a scarcity mindset when it comes to marketing. Often, the mindset you have about money will be the mindset you have about marketing. If you think there’s not enough money to go around, you most likely believe there are not enough clients to go around. Remember, that mindset will give you the results that you want.

The actions you take are not going to get the results that you want if you don’t come with the mindset of having great value. You do not need to “find clients,” and you do not need to “get clients.” Instead, it’s about attracting clients. Put your best work out there and know that people will want to work with you. When you have a scarcity mindset, clients will not be attracted to your practice. Rather than finding clients, your clients should be able to find you. A client will need to WANT your services. Make yourself be seen and available to your ideal client.

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

Jennifer’s Resources

Jennifer’s Website

The Own Your Worth Podcast

Attracting Clients in Uncertain Times

Jennifer’s Instagram

Books

Attracting Clients In Uncertain Times

Building A Six Figure Private Practice

Resources

TherapyNotes.com - Use the coupon code "GORDON" to get 2 months free

G Suite for Therapists | The E-Course

The Session Note Helper System

Free Google G-Suite Hacks Sheet

Join the G-Suite for Therapists Users Group

Money Matters in Private Practice | The Course

Cool Resources

Be a Podcast Guest

Follow @TPOTpodcast on Instagram

Meet Gordon Brewer, MEd, LMFT