Ashley Comegys | Moms Building Online Therapy Practices | TPOT 143
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 08/31/2020
The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441
The Practice of Therapy Podcast with Gordon Brewer
What if the biggest thing holding your private practice back isn't your marketing strategy but your mindset? In this episode, I'm joined by Tyana Tavakol to talk about the beliefs that shape the way we build our practices. We explore scarcity versus abundance, the value of finding your niche, and why trying to appeal to everyone often keeps you from connecting with the clients who need you most. We also dive into building an online practice, creating meaningful professional relationships, and learning to trust your own expertise instead of comparing yourself to everyone else. If you've ever...
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Private Practice Stress: What’s Filling Your Bucket? | Kristin Oja | TPOT 440
The Practice of Therapy Podcast with Gordon Brewer
Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the “stress bucket” and how even good things, like exercise, intermittent...
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How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439
The Practice of Therapy Podcast with Gordon Brewer
Is SEO dead, or is it just changing? In this episode, I’m joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don’t need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and...
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How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438
The Practice of Therapy Podcast with Gordon Brewer
What happens when the therapist is the one who needs support? In this episode, I’m talking about the very real challenges therapists face when life disrupts their ability to work. Private practice can offer freedom and flexibility, but it can also leave clinicians vulnerable when illness, grief, natural disasters, burnout, or unexpected emergencies come up. We’ll look at why therapists need a safety net, how financial stress impacts clinicians, and what it means to prepare your practice for the unexpected. From emergency grants and burnout prevention to referral networks and professional...
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Building a Private Practice Right Out of Grad School | Jarrod Hoffman | TPOT 437
The Practice of Therapy Podcast with Gordon Brewer
Can you really build a successful private practice right out of grad school? In this episode of The Practice of Therapy Podcast, I talk with Jarrod Hoffman about building a private practice right out of grad school and the lessons he has learned in those early years of practice ownership. Jarrod shares his experience of stepping into private practice, navigating pricing, working through imposter syndrome, and learning how to communicate the value of the work he does. We also talk about why niching matters, how our own stories often shape the clients we feel called to serve, and why private...
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What I’d Do Differently If I Started Private Practice Today | TPOT 436
The Practice of Therapy Podcast with Gordon Brewer
When I started my private practice nearly 20 years ago, there were not nearly as many resources available for therapists as there are today. I learned a lot by trial and error, and looking back, there are definitely some things I would do differently. In this episode, I’m sharing what I wish I had known when I first started private practice. One of the biggest lessons I learned is that I made things more complicated than they needed to be. From keeping paper records to waiting too long to outsource, I can see now how simpler systems would have made a big difference early on. I talk about the...
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From Imposter Syndrome to Confident Private Practice Owner | Bianca Hughes | TPOT 435
The Practice of Therapy Podcast with Gordon Brewer
Are you charging enough in private practice, or does guilt keep getting in the way? In this episode, Gordon is joined by Bianca Hughes, LPC, therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. Bianca shares how she moved from hospital work into private practice and the mindset shifts that helped her build a career that feels aligned, sustainable, and authentic. Gordon and Bianca talk about money mindset, imposter syndrome, marketing, confidence, and why therapists need to see themselves as both clinicians and business owners. Bianca also shares why...
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How to Make Therapy More Culturally Responsive | Dr. Phebe Brako | TPOT 434
The Practice of Therapy Podcast with Gordon Brewer
In this episode, I’m joined by Dr. Phebe Brako for a really thoughtful conversation about what it means to make therapy more culturally responsive. So many of the clinical theories we learn were developed through a Western lens, and while those theories can be helpful, they don’t always fit every client, every family system, or every cultural background. Dr. Phebe talks about why therapists need to examine their own worldview, stay curious about their clients’ lived experiences, and be willing to adapt the models they use in the therapy room. We talk about culture, family systems, CBT,...
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Why Private Practice Looks So Different Now | Lex E Santí | TPOT 433
The Practice of Therapy Podcast with Gordon Brewer
Private practice has changed a LOT over the last few years… and therapists are still trying to figure out what comes next. In this episode, Gordon talks with Lex E. Santi about the evolution of therapy after telehealth, online platforms, insurance shifts, and changing client expectations. They dive into why more clinicians are entering private practice, why clients still crave in-person connection, and how companies like BetterHelp, Alma, and Headway are reshaping the profession. They also explore the pressure therapists feel to market themselves, build niches, and create an online presence...
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What to Say to Someone Grieving (Most People Get This Wrong) | Shelby Forsythia | TPOT 432
The Practice of Therapy Podcast with Gordon Brewer
Grief is something every one of us will face at some point, and yet most of us have no idea what to say when someone is hurting. In this episode, I’m joined by Shelby Forsythia, a grief coach, author, and host of the Grief Grower podcast. Shelby shares her own story of profound loss and how it shaped the work she does today, helping people navigate grief in a way that actually honors what they are going through. We talk about why so many common phrases miss the mark, what grieving people are really experiencing beneath the surface, and how grief doesn’t just affect your emotions, it...
info_outlineIn this episode, Ashley Comegys gives us the basics of building an online practice. We talk through some of the challenges of being a full-time virtual therapist and how clients react to telehealth during COVID-19. Stay tuned as Ashley explains the process behind getting licensed in several states and the importance of flexibility during these uncertain times.
Meet Ashley Comegys
Ashley Comegys is a licensed clinical social worker with an online therapy practice that helps women with anxiety navigate life transitions, grief, trauma, and loss. She has been working with clients online since 2014 and loves the ability to work with clients who may not be able to make it into a traditional office for therapy. Through cross country moves, and a growing family, Ashley has built a successful online practice, working with clients in Louisiana, Hawaii, and Colorado. Ashley is passionate about helping other mom clinicians build their own online therapy practices so they can have the time freedom and flexibility to have a career and raise their family.
To help moms get started with building their online practices Ashley has created a free guide called The ABCs of Online Therapy: A Quickstart Guide for Mom Clinicians to Take Their Practice Online. You can download the free guide at bit.ly/momABCguide.
Telehealth During COVID
The reality is, schools can shut down at any time. Working with clients online will give you the flexibility and freedom that a brick and mortar office doesn’t provide. For example, do you share an office space with someone else? Then you may be limited to which hours you can go in there. Working with clients online, you have the flexibility to work around your schedule and your childcare. It cuts down on the extra time for commuting too! No one knows what the outcome will be from COVID; it’s time to pivot and adjust your expectations and find success in online practice.
Flexibility with Clients
Clients have been willing to be very flexible during COVID. There are a lot of moms who understand the importance of being flexible. Even those clients who aren’t moms, they understand the need to be flexible. Nothing is normal right now. Some days we can work from home, while other days we need to be in the office. Ashley has very understanding clients.
Adjusting Your Schedule
When you need to make adjustments to your schedule, Ashley says that it needs to be an upfront conversation. Tell your clients the situation and prepare them for possible changes. Also, be willing to have options for your clients. For the most part, our clients are also going through difficult times too; they understand and relate to you. Communication is critical during these uncertain times.
Getting Licensed In Several States
Getting licensed in several states happened organically for Ashley because she kept moving around. As a military spouse, it’s hard because each state is so different. The only beneficial thing is that Ashley’s application went to the front of the line in Hawaii. Compared to some applications, the Hawaii application wasn’t too bad. Most of Ashley’s clients are in Hawaii, even though Ashley lives in Louisiana. Plus, Ashley works with military families that moved to Colorado. So, she got licensed in Colorado – it was a simple process compared to other states.
Marketing Your Private Practice
Get a good website! That will be a significant source of referrals for your practice. When you market to too many people, then you’re marketing to no one. Think about your physical location. That will be the most accessible place to start marketing. A website will be the easiest way for people to find you. Plus, you can still have a lunch meeting with someone in your area that is a natural collaborator with you. That way, you can connect with other counselors and get a referral source.
Starting Your Virtual Practice
Get the basics in order. Figure out what is the EHR system that you are going to use. There is a variety of systems out there, which one will be best for you? After you get the nuts and bolts, you can start picking up the phone and finding clients. Ashley has a free guide to help you get started. You can find it here: https://bit.ly/momABCguide.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Ashley's Resources
The ABCs of Online Therapy: A Quickstart Guide for Mom Clinicians to Take Their Practice Online
Ashley's Website
Ashley's Facebook Group
Raised To Empower
Email Ashley
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.