The Keys to Private Practice Success | Wendy Pitts Reeves | TPOT 406
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 11/03/2025
Integrating Sexuality and Somatic Work in Private Practice | Darshana Avila | TPOT 408
The Practice of Therapy Podcast with Gordon Brewer
In today’s episode, I am sitting down with Darshana Avila for a truly fascinating and important conversation about the intersection of sexuality, somatic work, and trauma healing. As therapists, we often talk about the mind and body connection, but many of us shy away from exploring how that connection relates to our clients’ sexuality, intimacy, and sense of pleasure. Darshana brings a deeply trauma-informed and culturally sensitive approach to this work, helping clients reconnect with their bodies, navigate consent, and move beyond shame into embodied wholeness. In our discussion,...
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Boundaries, Growth, and Private Practice Success | Dr. Jason Branch | TPOT 407
The Practice of Therapy Podcast with Gordon Brewer
Well, y’all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He’s been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter syndrome, perfectionism, and finding the courage to just keep showing up. Jason has an incredible way of using analogies that stick: salamanders, gators, and what he calls being D.U.N. - doing things that are different, uncomfortable, and new....
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The Keys to Private Practice Success | Wendy Pitts Reeves | TPOT 406
The Practice of Therapy Podcast with Gordon Brewer
When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice. In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it’s one you’ll want to take notes on. Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that’s not just profitable, but...
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Low-Dose Ketamine Treatment Options in Private Practice | Sharon Niv, Ph.D. | TPOT 405
The Practice of Therapy Podcast with Gordon Brewer
Today’s episode is one I’ve really been looking forward to because we’re diving into something that’s transforming the way we think about mental health treatment: low-dose ketamine therapy. My guest, Dr. Sharon Niv, is the co-founder of Joyous, a public benefit company helping make this kind of care more accessible and affordable than ever before. Sharon brings a fascinating background in cognitive psychology, meditation, and technology, and she’s helping bridge the gap between neuroscience and therapy in a way that’s incredibly gentle, safe, and empowering for both clients...
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Making Profit First Work For You in Private Practice | Julie Herres | TPOT 404
The Practice of Therapy Podcast with Gordon Brewer
I’m so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she’s joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice. In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by using simple...
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Structuring Coaching Alongside Your Private Practice | Carly Hill | TPOT 403
The Practice of Therapy Podcast with Gordon Brewer
What if private practice wasn’t the end goal but the launchpad? In this episode, Gordon talks with Carly Hill, LCSW, business strategist and host of The Thriving Therapreneur Podcast, about how therapists can outgrow the office by adding coaching, creating digital offers, and building freedom-based businesses. Carly shares her journey from burnout to building a seven-figure coaching brand and breaks down exactly how clinicians can protect their license while expanding beyond therapy. You’ll learn the key differences between therapy and coaching, how to ethically separate your businesses,...
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Boosting Private Practice Profit Without Adding More Clients | Brie Chrisman | TPOT 402
The Practice of Therapy Podcast with Gordon Brewer
Ops expert Brie Chrisman (CEO, BosCo) shares how to increase profit in private practice without adding more clients, clinicians, or ad spend—by tightening expenses, streamlining workflows, delegating $20 tasks, and optimizing client onboarding. In this episode, you’ll learn: Why “profit = revenue − expenses” (and why most owners only push the revenue side) How to reclaim 21+ hours/year with simple email templates The $20 vs. $200 task rule for smarter delegation SOPs that make onboarding, training, and busy-day brain fog easier The #1 lever for growth: client onboarding (lead →...
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Streamlining Your Private Practice with AI | Uriah Guilford | TPOT 401
The Practice of Therapy Podcast with Gordon Brewer
I am thrilled to share this week’s episode with you because it’s not just any guest joining me—it’s my dear friend, Uriah Guilford. Uriah and I have traveled together, dreamed together, and collaborated on countless projects over the years. He’s one of the most creative people I know, and today we’re diving into something that’s changing the way therapists run their practices: AI and the future of intake. If you’ve ever wondered how to save time, stop drowning in admin work, and create a smoother experience for your clients, you do not want to miss this conversation. Uriah...
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Celebrating 400 Episodes: Private Practice Insights You Can’t Miss | TPOT 400
The Practice of Therapy Podcast with Gordon Brewer
I can hardly believe we’ve reached 400 episodes of The Practice of Therapy Podcast! When I started this show back in 2017, my goal was simple: to share resources, lessons, and encouragement for therapists building their practices. Over the years, I’ve learned so much (often the hard way), and I’ve been blessed by the many incredible guests and colleagues who have shared their wisdom here. In this special milestone episode, I’ve invited friends, past guests, and fellow practice owners to share their #1 tips for success in private practice. You’ll hear insights on money, delegation,...
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Kristin Meador | Building a Profitable Private Practice | TPOT 399
The Practice of Therapy Podcast with Gordon Brewer
Running a private practice is rewarding, but the financial side can feel overwhelming. That is why I am excited to have Kristin Meador, CPA on the show today. Kristin is not only a Certified Public Accountant but also a Profit First Professional who works closely with therapy practice owners across the country. She is here to take the stress out of your numbers and show you how to build a more profitable and sustainable practice. In this episode, you will learn: How to simplify your bookkeeping and actually use your numbers to make decisions Why Profit First works so well for private practice...
info_outlineWhen I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice.
In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it’s one you’ll want to take notes on.
Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that’s not just profitable, but purposeful — one that fits who you are and how you want to live.
We talk about:
- Why getting clear on your purpose changes everything
- How to serve your ideal clients (and enjoy the work again)
- The importance of solid systems and boundaries
- Developing a confident money mindset
- And how your perspective shapes your success
This is one of those conversations that reminds us why we do this work — and how to build a practice that truly supports both your clients and your life.
🎧 Listen in and learn how to build your ideal practice — one pillar at a time.
Resources Mentioned In This Episode
Use the promo code “GORDON” to get 2 months of Therapy Notes free
Profit First for Therapists Workbook
Meet Wendy Pitts Reeves
Wendy Pitts Reeves, LCSW, is a seasoned therapist-turned-entrepreneur who has spent over two decades building and coaching private practices that serve both clients and the clinicians behind them. After founding and managing a thriving group practice in East Tennessee, Wendy pivoted to support healing-arts professionals — therapists, coaches, yoga teachers, and energy healers — through her firm, C2C Consulting, and her podcast, Ideal Practice.
Known for her strategic clarity, intuitive insight, and no-nonsense encouragement, Wendy helps practice owners move through common roadblocks — from money mindset struggles to scattered systems and unclear offers — and build practices that align with their values and vision.
She is a member of the Forbes Coaches Council, a speaker and workshop leader, and a former public official, having served in local government in Tennessee. Her approach blends deep therapeutic understanding with solid business strategy, helping clinicians shift from just “doing therapy” to running a business they truly enjoy.
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Ideal Practice
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