LaToya Smith | Telling Your Story & Diversity In Private Practice | TPOT 145
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 09/14/2020
Integrating Sexuality and Somatic Work in Private Practice | Darshana Avila | TPOT 408
The Practice of Therapy Podcast with Gordon Brewer
In today’s episode, I am sitting down with Darshana Avila for a truly fascinating and important conversation about the intersection of sexuality, somatic work, and trauma healing. As therapists, we often talk about the mind and body connection, but many of us shy away from exploring how that connection relates to our clients’ sexuality, intimacy, and sense of pleasure. Darshana brings a deeply trauma-informed and culturally sensitive approach to this work, helping clients reconnect with their bodies, navigate consent, and move beyond shame into embodied wholeness. In our discussion,...
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Boundaries, Growth, and Private Practice Success | Dr. Jason Branch | TPOT 407
The Practice of Therapy Podcast with Gordon Brewer
Well, y’all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He’s been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter syndrome, perfectionism, and finding the courage to just keep showing up. Jason has an incredible way of using analogies that stick: salamanders, gators, and what he calls being D.U.N. - doing things that are different, uncomfortable, and new....
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The Keys to Private Practice Success | Wendy Pitts Reeves | TPOT 406
The Practice of Therapy Podcast with Gordon Brewer
When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice. In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it’s one you’ll want to take notes on. Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that’s not just profitable, but...
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Low-Dose Ketamine Treatment Options in Private Practice | Sharon Niv, Ph.D. | TPOT 405
The Practice of Therapy Podcast with Gordon Brewer
Today’s episode is one I’ve really been looking forward to because we’re diving into something that’s transforming the way we think about mental health treatment: low-dose ketamine therapy. My guest, Dr. Sharon Niv, is the co-founder of Joyous, a public benefit company helping make this kind of care more accessible and affordable than ever before. Sharon brings a fascinating background in cognitive psychology, meditation, and technology, and she’s helping bridge the gap between neuroscience and therapy in a way that’s incredibly gentle, safe, and empowering for both clients...
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Making Profit First Work For You in Private Practice | Julie Herres | TPOT 404
The Practice of Therapy Podcast with Gordon Brewer
I’m so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she’s joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice. In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by using simple...
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Structuring Coaching Alongside Your Private Practice | Carly Hill | TPOT 403
The Practice of Therapy Podcast with Gordon Brewer
What if private practice wasn’t the end goal but the launchpad? In this episode, Gordon talks with Carly Hill, LCSW, business strategist and host of The Thriving Therapreneur Podcast, about how therapists can outgrow the office by adding coaching, creating digital offers, and building freedom-based businesses. Carly shares her journey from burnout to building a seven-figure coaching brand and breaks down exactly how clinicians can protect their license while expanding beyond therapy. You’ll learn the key differences between therapy and coaching, how to ethically separate your businesses,...
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Boosting Private Practice Profit Without Adding More Clients | Brie Chrisman | TPOT 402
The Practice of Therapy Podcast with Gordon Brewer
Ops expert Brie Chrisman (CEO, BosCo) shares how to increase profit in private practice without adding more clients, clinicians, or ad spend—by tightening expenses, streamlining workflows, delegating $20 tasks, and optimizing client onboarding. In this episode, you’ll learn: Why “profit = revenue − expenses” (and why most owners only push the revenue side) How to reclaim 21+ hours/year with simple email templates The $20 vs. $200 task rule for smarter delegation SOPs that make onboarding, training, and busy-day brain fog easier The #1 lever for growth: client onboarding (lead →...
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Streamlining Your Private Practice with AI | Uriah Guilford | TPOT 401
The Practice of Therapy Podcast with Gordon Brewer
I am thrilled to share this week’s episode with you because it’s not just any guest joining me—it’s my dear friend, Uriah Guilford. Uriah and I have traveled together, dreamed together, and collaborated on countless projects over the years. He’s one of the most creative people I know, and today we’re diving into something that’s changing the way therapists run their practices: AI and the future of intake. If you’ve ever wondered how to save time, stop drowning in admin work, and create a smoother experience for your clients, you do not want to miss this conversation. Uriah...
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Celebrating 400 Episodes: Private Practice Insights You Can’t Miss | TPOT 400
The Practice of Therapy Podcast with Gordon Brewer
I can hardly believe we’ve reached 400 episodes of The Practice of Therapy Podcast! When I started this show back in 2017, my goal was simple: to share resources, lessons, and encouragement for therapists building their practices. Over the years, I’ve learned so much (often the hard way), and I’ve been blessed by the many incredible guests and colleagues who have shared their wisdom here. In this special milestone episode, I’ve invited friends, past guests, and fellow practice owners to share their #1 tips for success in private practice. You’ll hear insights on money, delegation,...
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Kristin Meador | Building a Profitable Private Practice | TPOT 399
The Practice of Therapy Podcast with Gordon Brewer
Running a private practice is rewarding, but the financial side can feel overwhelming. That is why I am excited to have Kristin Meador, CPA on the show today. Kristin is not only a Certified Public Accountant but also a Profit First Professional who works closely with therapy practice owners across the country. She is here to take the stress out of your numbers and show you how to build a more profitable and sustainable practice. In this episode, you will learn: How to simplify your bookkeeping and actually use your numbers to make decisions Why Profit First works so well for private practice...
info_outlineIn this episode, LaToya Smith of LCS Counseling and Consulting Agency joins the show. LaToya speaks about the importance of telling your story as it relates to creating connections and networking in your community. Plus, storytelling is a great way to build your brand and expand your social media presence. Stay tuned as we talk about the Black Lives Matter movement and diversity in private practice.
Meet LaToya Smith
LaToya is the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. She encourages her clients to be active in their treatment and work towards their desired outcome.
She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling.
Visit LaToya’s website and connect with her on Facebook, Instagram, Strong Witness Instagram, and Twitter.
Why Story is Important
The more you talk about your story, the easier it gets. It would help if you weren't afraid to speak about your story. Telling your story will help you be more confident in your voice. Plus, people will come up to you and connect with you. We are not out on an island by ourselves - it's time to be vulnerable and create connections. Telling stories will bring healing and understanding through being free, and sharing will allow yourself to be who you are.
Empowering Through Story
Vulnerability will build courage. The most authentic stories allow us to be seen, and that is how the connection is made. When we put words to our pain and our emotions, then we light up. Story will help bridge the gaps. We need to learn to set things aside, listen, and connect through stories and experience. It will help tear down walls and prevent division. When we are willing to hear other people’s pain, we realize that strangers are no different from us.
Black Lives Matter
It’s hard to heal; there is always something. 2020 has been devastating. You can’t stop to catch your breath. It’s so heavy, and therapists are overwhelmed. If your clients are still being traumatized, then it’s going to be hard to heal. Even Black therapists are having a hard time. It’s a lot to process, and unfortunately, it’s not new. People who are not Black can empathize with the community. A faithful ally will do something to prove that they are anti-racist.
LaToya has been part of peaceful protests, and she sees change happening. When you are walking through the protests, you don’t get all the love back. If you’re out at the protests, then you need to practice mental health. There are people out there doing the work that needs to be done, reach out to them, and lend a helping hand.
Storytelling Consultancy
LaToya helps therapists and private practice owners incorporate storytelling into their presentations and social media profiles. LaToya wants to help private practice owners integrate stories into their everyday lives and help boost their business. Visit Strong Witness - an app designed to give people a platform and a safe space to share their stories. They welcome any story you are comfortable with sharing. This includes stories of triumph, victory, pain, joy, gratitude, shame, love, or defeat.
You want to tell stories that will draw people to you. The story should get people to take action. Allow yourself to be seen at the moment. People can connect with you better when they can see you. When you share, people will want to pick up the phone and call you. Use your authentic voice and tell the stories that you are comfortable with.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
LaToya’s Resources
Visit LaToya’s Website
Strong Witness Instagram
Strong Witness Facebook
Resources
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Learn more about GreenOak Accounting
Listen to Therapy For Your Money Podcast
Solo to Group Practice: Adding More Therapists to Grow Your Time & Income
Use my link for 1 Month FREE of Brighter Vision services
Brighter Vision Fall Into Cash Event
Sign up for Killin’It Camp – October 5-7, 2020
Check out these great resources from PsychMaven
G Suite for Therapists | The E-Course
Session Note Helper 3.0
Money Matters in Private Practice | The Course
Join the G-Suite for Therapists Users Group
Cool Resources
Follow @TPOTpodcast on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.