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Linda Sanderville | Liberating Your Identity In Private Practice | TPOT 150

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 10/19/2020

Diversifying a Private Practice Through Couples Work | Erin Valente | TPOT 418 show art Diversifying a Private Practice Through Couples Work | Erin Valente | TPOT 418

The Practice of Therapy Podcast with Gordon Brewer

What if couples therapy isn’t about fixing the other person at all? In this episode, Gordon sits down with Erin Valente, a couples therapist based in Los Angeles, to talk about one of the most common mistakes couples make when they come to therapy—and why real change doesn’t live with one partner, but in the relationship itself. They explore why couples work can feel intimidating for therapists, how regulation and co-regulation shape meaningful conversations, and what it really takes to help couples move out of blame and into connection. Erin also shares how she’s structured her...

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In today’s episode, I’m excited to introduce you to Tobin Richardson, the founder of a platform called Save the Therapist. When I first learned about what Tobin is building, I knew this was something many of you would want to hear about. Continuing education is a requirement for all of us, but let’s be honest. It can be expensive, time-consuming, and sometimes hard to fit into an already full schedule. Tobin saw that problem firsthand and decided to do something about it. He created a platform that offers high-quality, accredited continuing education for therapists that is completely...

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The Practice of Therapy Podcast with Gordon Brewer

There are some conversations you record where you know right away that they’re going to land differently. In today’s episode, I sit down with Dr. Julie Merriman, a therapist, professor, and longtime advocate for helpers who are quietly burning out. We talk about something that hits close to home for many of us in this profession: what happens when we’re really good at helping everyone else, but don’t know how to receive ourselves. Julie shares how so many therapists become what she calls “floating heads of competence.” We’re full of knowledge, skill, and clinical insight, yet...

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If you’ve ever found yourself thinking, “Why is this client so hard to reach?” or “Why does every conversation turn into a power struggle?” this episode is for you. Today, I’m joined by Dr. Anthony Mazzella, a psychoanalyst who specializes in working with narcissistic dynamics. We go far beyond surface-level conversations about narcissism. This isn’t about labels, buzzwords, or quick fixes. It’s about what’s actually happening underneath the behavior and what truly helps. We talk about why arguing over “reality” never works, why confrontation often backfires, and how...

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The Practice of Therapy Podcast with Gordon Brewer

As we step into a new year, many of us feel it—that quiet but persistent pressure to do more, fix more, and somehow have everything figured out right now. New goals, new systems, bigger numbers—and for practice owners, that pressure can feel especially heavy and often pretty lonely. In today’s episode, I want to invite you to think about January differently—not as a month for pushing harder or becoming more efficient, but as a chance to slow down and get honest about what you can actually hold. Drawing on Barbara Brown Taylor’s Home by Another Way and Oliver Burkeman’s 4,000 Weeks,...

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How AI Can Transform Private Practice Marketing | Greg Goodman | TPOT 413 show art How AI Can Transform Private Practice Marketing | Greg Goodman | TPOT 413

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I am so excited for today’s episode because we’re diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives. Greg isn’t a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father’s work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing....

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If you’ve ever ended a workday wondering, “Where did all my time go?”—this episode is going to change the way you run your business. In today’s conversation, I sit down with executive coach Samantha Perinello, a powerhouse in helping business owners reclaim their time, streamline their operations, and finally build the kind of practice that doesn’t rely on them for every little task. Samantha has a remarkable track record—her clients regularly get back 10 to 14 hours every single week—and she’s here to break down exactly how that happens. We dive into the real reasons so many...

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In today’s episode of The Practice of Therapy Podcast, I’m excited to introduce you to someone who made a big impact on me at the Wise Practice Conference—Derrick Boger. Derrick is a licensed clinical mental health counselor, military veteran, former firefighter, and the founder of Transformation Christian Counseling in Greensboro, North Carolina. His journey into the therapy world is rooted in a lifelong commitment to serving others, and you’ll hear that passion come through in every part of our conversation. In this episode, Derrick and I dive deep into what it really looks like to...

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Welcome back to the Practice of Therapy Podcast! I’m Gordon Brewer, and I am so glad you’re here today because we’re diving into a topic that every private practice owner needs to be thinking about—whether you’re brand new or decades into the work. I’m thrilled to welcome back my friend and financial powerhouse, Carla Titus. Every time Carla joins us, she brings clarity, strategy, and a whole lot of honesty about what it really takes to run a profitable, sustainable practice. And today, we’re talking about something most of us don’t think about until we’re exhausted, burned...

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How Traditional Therapy Misses the Mark for Men | Marc Azoulay | TPOT 409 show art How Traditional Therapy Misses the Mark for Men | Marc Azoulay | TPOT 409

The Practice of Therapy Podcast with Gordon Brewer

Today’s episode is one I’ve been looking forward to for a long time. We’re diving into a topic that doesn’t get talked about nearly enough in our field—men’s mental health—and why so many traditional therapy approaches miss the mark when it comes to helping men heal. My guest is Marc Azoulay, LPC, LAC, CGP, ACS—the founder of Men’s Therapy Online and host of The Men’s Therapy Podcast. Marc brings a powerful blend of psychoanalysis, neuroscience, and Buddhism to his work, and he’s built an incredible community that helps men get real, get connected, and get results. In...

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In this episode, Linda Sanderville explains how she wants to shift generational poverty – it’s all about a money mindset shift. We talk about navigating our mindset blocks when it comes to having a thriving private practice. Also, Linda reveals what it takes to create a practice that fits your lifestyle, including why you should never feel guilty for raising your fees. Lastly, Linda speaks about how she found her liberated identity and gives her thoughts on the #BlackLivesMatter movement.

Meet Linda Sanderville

Ready to receive greater abundance in your private practice? Without guilt, fear, or self-sabotage? Linda Sanderville helps therapists move beyond the initial stage of practice building, to increase profits through subconscious work, trauma release, and authentic business design.

Working with Linda means growing your income in the next stage of your private practice, with all of the clarity and impact, and none of the scramble to hustle harder. She has an uncanny intuition for pinpointing your limiting beliefs and getting you unstuck so you can master your unique business strategy!

When she’s not working on unlocking your unlimited potential, you’ll find Linda watching Arrested Development on perpetual repeat, and happily downing a vegan doughnut or an apple-ginger green smoothie. Don’t be surprised if you hear her adorable toddler sounding loud and proud in the background of a Zoom call!

Creating A Practice That Fits Your Lifestyle

Private practice should fit your lifestyle. Linda knew that she needed a strong foundation and clarity in her private practice. She loves her work – it’s her calling and her mission. Linda realized that if she doesn’t take care of herself, she won’t be able to take care of her clients. So, she wanted to design her practice from the ground up in a way that she wouldn’t have to leave it. From the start, Linda wanted her practice to revolve around her lifestyle and taking care of herself and her family.

How To Start Building Your Practice

The first step is to unlearn unhelpful information. It would help if you had your own style of doing things. Reflect on and examine social work culture more objectively. That way, you won’t feel guilty for taking care of yourself. In social work, there’s a martyr-like quality. You don’t have to stay up late hours and help your clients. If you don’t stay up late, then you shouldn’t feel guilty about it. Lastly, Linda says to look at your numbers. Figure out how much money you need to make your practice work. What will it take for you to show up excited to work for your clients? We are not taught about money in grad school; however, it’s an essential piece of the puzzle.

Navigating Money Shame

Recognize that you have subconscious money blocks. Some people don’t realize they have a money block until they start looking at setting their fees. For instance, when you think about raising your fees, you might begin to wonder if people will think you’re greedy. However, you know in your heart that you’re not greedy. So, where is that mindset block coming from? Many people have a fear of perception. If you want to have a sustainable private practice, you need to learn how to raise your fees. To be sustainable, you can’t work for free. When clients invest in you, then you can show up better for them.

Finding A Liberated Identity

Recognize the effects of how you can tend toward devaluation of yourself as a result of other experiences. These effects should not be impacting your private practice. As a Black woman, Linda thinks about how she would do things if she had white man confidence. In general, women do not ask for more money, they don’t ask for raises, and they don’t ask for promotions. We have a responsibility to take care of ourselves emotionally, financially, and physically. It's time that we take control of our own lives and make our wildest dreams come true.

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

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Resources

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Learn more about GreenOak Accounting 

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Listen to Therapy For Your Money Podcast

The Group Practice Outfitter Waitlist 

My Grandmother's Hands: Racialized Trauma and the Pathway to Mending Our Hearts and Bodies 

Scale-Up Services Summit October 20th – 23rd

G Suite for Therapists | The E-Course

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Money Matters in Private Practice | The Course

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Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.