Libsyn Directory

Linda Sanderville | Liberating Your Identity In Private Practice | TPOT 150

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 10/19/2020

Private Practice Stress: What’s Filling Your Bucket? | Kristin Oja | TPOT 440

The Practice of Therapy Podcast with Gordon Brewer

Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the “stress bucket” and how even good things, like exercise, intermittent...

How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439

The Practice of Therapy Podcast with Gordon Brewer

Is SEO dead, or is it just changing? In this episode, I’m joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don’t need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and...

How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438

The Practice of Therapy Podcast with Gordon Brewer

What happens when the therapist is the one who needs support? In this episode, I’m talking about the very real challenges therapists face when life disrupts their ability to work. Private practice can offer freedom and flexibility, but it can also leave clinicians vulnerable when illness, grief, natural disasters, burnout, or unexpected emergencies come up. We’ll look at why therapists need a safety net, how financial stress impacts clinicians, and what it means to prepare your practice for the unexpected. From emergency grants and burnout prevention to referral networks and professional...

Building a Private Practice Right Out of Grad School | Jarrod Hoffman | TPOT 437

The Practice of Therapy Podcast with Gordon Brewer

Can you really build a successful private practice right out of grad school? In this episode of The Practice of Therapy Podcast, I talk with Jarrod Hoffman about building a private practice right out of grad school and the lessons he has learned in those early years of practice ownership. Jarrod shares his experience of stepping into private practice, navigating pricing, working through imposter syndrome, and learning how to communicate the value of the work he does. We also talk about why niching matters, how our own stories often shape the clients we feel called to serve, and why private...

What I’d Do Differently If I Started Private Practice Today | TPOT 436

The Practice of Therapy Podcast with Gordon Brewer

When I started my private practice nearly 20 years ago, there were not nearly as many resources available for therapists as there are today. I learned a lot by trial and error, and looking back, there are definitely some things I would do differently. In this episode, I’m sharing what I wish I had known when I first started private practice. One of the biggest lessons I learned is that I made things more complicated than they needed to be. From keeping paper records to waiting too long to outsource, I can see now how simpler systems would have made a big difference early on. I talk about the...

From Imposter Syndrome to Confident Private Practice Owner | Bianca Hughes | TPOT 435

The Practice of Therapy Podcast with Gordon Brewer

Are you charging enough in private practice, or does guilt keep getting in the way? In this episode, Gordon is joined by Bianca Hughes, LPC, therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. Bianca shares how she moved from hospital work into private practice and the mindset shifts that helped her build a career that feels aligned, sustainable, and authentic. Gordon and Bianca talk about money mindset, imposter syndrome, marketing, confidence, and why therapists need to see themselves as both clinicians and business owners. Bianca also shares why...

How to Make Therapy More Culturally Responsive | Dr. Phebe Brako | TPOT 434

The Practice of Therapy Podcast with Gordon Brewer

In this episode, I’m joined by Dr. Phebe Brako for a really thoughtful conversation about what it means to make therapy more culturally responsive. So many of the clinical theories we learn were developed through a Western lens, and while those theories can be helpful, they don’t always fit every client, every family system, or every cultural background. Dr. Phebe talks about why therapists need to examine their own worldview, stay curious about their clients’ lived experiences, and be willing to adapt the models they use in the therapy room. We talk about culture, family systems, CBT,...

Why Private Practice Looks So Different Now | Lex E Santí | TPOT 433

The Practice of Therapy Podcast with Gordon Brewer

Private practice has changed a LOT over the last few years… and therapists are still trying to figure out what comes next. In this episode, Gordon talks with Lex E. Santi about the evolution of therapy after telehealth, online platforms, insurance shifts, and changing client expectations. They dive into why more clinicians are entering private practice, why clients still crave in-person connection, and how companies like BetterHelp, Alma, and Headway are reshaping the profession. They also explore the pressure therapists feel to market themselves, build niches, and create an online presence...

What to Say to Someone Grieving (Most People Get This Wrong) | Shelby Forsythia | TPOT 432

The Practice of Therapy Podcast with Gordon Brewer

Grief is something every one of us will face at some point, and yet most of us have no idea what to say when someone is hurting. In this episode, I’m joined by Shelby Forsythia, a grief coach, author, and host of the Grief Grower podcast. Shelby shares her own story of profound loss and how it shaped the work she does today, helping people navigate grief in a way that actually honors what they are going through. We talk about why so many common phrases miss the mark, what grieving people are really experiencing beneath the surface, and how grief doesn’t just affect your emotions, it...

What It Really Takes to Run a Profitable Private Practice | Brandy Mabra | TPOT 431

The Practice of Therapy Podcast with Gordon Brewer

Thinking about starting a private practice in 2026? There’s a lot to consider… and it’s not as simple as it used to be. In this episode of The Practice of Therapy Podcast, I’m joined by Brandy Mabra, who brings nearly two decades of experience across private practice, corporate healthcare, and entrepreneurship. We dig into what’s really happening in the industry right now—from AI and changing business models to profitability and long-term sustainability. If you’re wondering whether now is the right time to start (or grow) a practice, this conversation will help you think more...

More Episodes

In this episode, Linda Sanderville explains how she wants to shift generational poverty – it’s all about a money mindset shift. We talk about navigating our mindset blocks when it comes to having a thriving private practice. Also, Linda reveals what it takes to create a practice that fits your lifestyle, including why you should never feel guilty for raising your fees. Lastly, Linda speaks about how she found her liberated identity and gives her thoughts on the #BlackLivesMatter movement.

Meet Linda Sanderville

Ready to receive greater abundance in your private practice? Without guilt, fear, or self-sabotage? Linda Sanderville helps therapists move beyond the initial stage of practice building, to increase profits through subconscious work, trauma release, and authentic business design.

Working with Linda means growing your income in the next stage of your private practice, with all of the clarity and impact, and none of the scramble to hustle harder. She has an uncanny intuition for pinpointing your limiting beliefs and getting you unstuck so you can master your unique business strategy!

When she’s not working on unlocking your unlimited potential, you’ll find Linda watching Arrested Development on perpetual repeat, and happily downing a vegan doughnut or an apple-ginger green smoothie. Don’t be surprised if you hear her adorable toddler sounding loud and proud in the background of a Zoom call!

Creating A Practice That Fits Your Lifestyle

Private practice should fit your lifestyle. Linda knew that she needed a strong foundation and clarity in her private practice. She loves her work – it’s her calling and her mission. Linda realized that if she doesn’t take care of herself, she won’t be able to take care of her clients. So, she wanted to design her practice from the ground up in a way that she wouldn’t have to leave it. From the start, Linda wanted her practice to revolve around her lifestyle and taking care of herself and her family.

How To Start Building Your Practice

The first step is to unlearn unhelpful information. It would help if you had your own style of doing things. Reflect on and examine social work culture more objectively. That way, you won’t feel guilty for taking care of yourself. In social work, there’s a martyr-like quality. You don’t have to stay up late hours and help your clients. If you don’t stay up late, then you shouldn’t feel guilty about it. Lastly, Linda says to look at your numbers. Figure out how much money you need to make your practice work. What will it take for you to show up excited to work for your clients? We are not taught about money in grad school; however, it’s an essential piece of the puzzle.

Navigating Money Shame

Recognize that you have subconscious money blocks. Some people don’t realize they have a money block until they start looking at setting their fees. For instance, when you think about raising your fees, you might begin to wonder if people will think you’re greedy. However, you know in your heart that you’re not greedy. So, where is that mindset block coming from? Many people have a fear of perception. If you want to have a sustainable private practice, you need to learn how to raise your fees. To be sustainable, you can’t work for free. When clients invest in you, then you can show up better for them.

Finding A Liberated Identity

Recognize the effects of how you can tend toward devaluation of yourself as a result of other experiences. These effects should not be impacting your private practice. As a Black woman, Linda thinks about how she would do things if she had white man confidence. In general, women do not ask for more money, they don’t ask for raises, and they don’t ask for promotions. We have a responsibility to take care of ourselves emotionally, financially, and physically. It's time that we take control of our own lives and make our wildest dreams come true.

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