Linda Sanderville | Liberating Your Identity In Private Practice | TPOT 150
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 10/19/2020
The Practice of Therapy Podcast with Gordon Brewer
Running a private practice is rewarding, but the financial side can feel overwhelming. That is why I am excited to have Kristin Meador, CPA on the show today. Kristin is not only a Certified Public Accountant but also a Profit First Professional who works closely with therapy practice owners across the country. She is here to take the stress out of your numbers and show you how to build a more profitable and sustainable practice. In this episode, you will learn: How to simplify your bookkeeping and actually use your numbers to make decisions Why Profit First works so well for private practice...
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Have you ever tried to calm yourself down during a panic attack - only to find that the very tools you’ve been taught suddenly don’t work? That was the turning point for Caitlin Rose, a performance neuroscience coach and founder of Build Resilience. Her own struggle with trauma and anxiety led her to uncover a hidden truth: it’s not just about regulation, it’s about capacity. In this episode of The Practice of Therapy Podcast, Caitlin shares how understanding the difference between nervous system regulation and capacity can transform the way therapists support clients - and the way we...
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What if the key to filling your private practice isn’t more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile? In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of , to uncover the hidden power of Psychology Today. With nearly 60% of therapy seekers finding their clinician through this platform, your profile could be the single biggest factor in whether your phone rings—or stays silent. Aaron shares exactly what makes a profile stand out, the common mistakes most...
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Have you been wondering how AI fits into the world of therapy and private practice? In this episode, I sit down with Dr. Stephanie Thrower—a psychologist, career coach, and AI educator—who’s using tech to help therapists expand their impact, streamline their work, and step into new possibilities beyond one-on-one sessions. We’re talking practical tools, smart marketing strategies, and how to use AI without losing your voice (or your sanity). Whether you’re just getting curious or already experimenting with AI, you’re going to walk away inspired and equipped. In this episode,...
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Most of us didn’t get into therapy because we dreamed of being business owners. We wanted to help people. We wanted to do meaningful work. But somewhere along the way, we realized that to have the freedom and flexibility we crave, we’d need to go into private practice —and that meant running a business. Which meant dealing with money. Enter: panic. Linzy Bonham, a former trauma therapist turned financial coach and educator, knows this all too well. When she started her own practice, she quickly noticed that no one was talking about how to manage the financial side of things. There was no...
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When it comes to leading a private practice, most people focus on strategy, logistics, and profitability. But what if the secret to becoming a better therapist, leader, and human being isn’t outside of you, but inside? In this episode, Gordon Brewer sat down with Rachel Bentley of Next Level Private Practice to explore how Internal Family Systems (IFS)—or "parts work"—has completely transformed the way she leads, supervises, and shows up in the therapy room. Spoiler: it’s not just about helping your clients—it starts with understanding yourself. Resources Mentioned In This...
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Think compliance is just about HIPAA? Think again. In this episode, Gordon sits down with Dr. Tiana Kelly—licensed professional counselor, compliance expert, and co-founder of Private Practice by Design—to unpack what compliance really looks like in a modern private practice. From late notes and misgendering mistakes to the growing use of AI and how to document for maintenance clients, Tiana breaks it all down in a refreshingly honest and approachable way. Whether you're a new therapist still figuring out documentation or a seasoned practice owner ready to level up your systems, this...
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Ready to Build a Private Practice People Actually Want to Work In? If you've ever wondered what it really takes to build a group practice with heart, soul, and systems that don’t make your team want to scream into a pillow, this episode is for you. Gordon sits down with the brilliant (and refreshingly honest) Tara Vossenkemper, founder, leadership nerd, and culture whisperer, to talk about the magic behind creating a practice culture where therapists actually feel seen, supported, and inspired. They’re diving into everything from core values that aren’t just fluff, to EOS (aka the...
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Ever feel like you're crushing it in session but completely lost when it comes to your practice’s finances? You’re not alone—and you're definitely not broken. In this episode of The Practice of Therapy, Andrea Rotondo is here to pull back the curtain on the real reason so many therapists avoid their numbers (spoiler: it’s not laziness), and how to stop letting fear and overwhelm run the show. If QuickBooks makes you want to cry, if you’ve ever Googled “what is a P&L?” at midnight, or if you just want to feel a little more confident talking to your accountant, this...
info_outlineIn this episode, Linda Sanderville explains how she wants to shift generational poverty – it’s all about a money mindset shift. We talk about navigating our mindset blocks when it comes to having a thriving private practice. Also, Linda reveals what it takes to create a practice that fits your lifestyle, including why you should never feel guilty for raising your fees. Lastly, Linda speaks about how she found her liberated identity and gives her thoughts on the #BlackLivesMatter movement.
Meet Linda Sanderville
Ready to receive greater abundance in your private practice? Without guilt, fear, or self-sabotage? Linda Sanderville helps therapists move beyond the initial stage of practice building, to increase profits through subconscious work, trauma release, and authentic business design.
Working with Linda means growing your income in the next stage of your private practice, with all of the clarity and impact, and none of the scramble to hustle harder. She has an uncanny intuition for pinpointing your limiting beliefs and getting you unstuck so you can master your unique business strategy!
When she’s not working on unlocking your unlimited potential, you’ll find Linda watching Arrested Development on perpetual repeat, and happily downing a vegan doughnut or an apple-ginger green smoothie. Don’t be surprised if you hear her adorable toddler sounding loud and proud in the background of a Zoom call!
Creating A Practice That Fits Your Lifestyle
Private practice should fit your lifestyle. Linda knew that she needed a strong foundation and clarity in her private practice. She loves her work – it’s her calling and her mission. Linda realized that if she doesn’t take care of herself, she won’t be able to take care of her clients. So, she wanted to design her practice from the ground up in a way that she wouldn’t have to leave it. From the start, Linda wanted her practice to revolve around her lifestyle and taking care of herself and her family.
How To Start Building Your Practice
The first step is to unlearn unhelpful information. It would help if you had your own style of doing things. Reflect on and examine social work culture more objectively. That way, you won’t feel guilty for taking care of yourself. In social work, there’s a martyr-like quality. You don’t have to stay up late hours and help your clients. If you don’t stay up late, then you shouldn’t feel guilty about it. Lastly, Linda says to look at your numbers. Figure out how much money you need to make your practice work. What will it take for you to show up excited to work for your clients? We are not taught about money in grad school; however, it’s an essential piece of the puzzle.
Navigating Money Shame
Recognize that you have subconscious money blocks. Some people don’t realize they have a money block until they start looking at setting their fees. For instance, when you think about raising your fees, you might begin to wonder if people will think you’re greedy. However, you know in your heart that you’re not greedy. So, where is that mindset block coming from? Many people have a fear of perception. If you want to have a sustainable private practice, you need to learn how to raise your fees. To be sustainable, you can’t work for free. When clients invest in you, then you can show up better for them.
Finding A Liberated Identity
Recognize the effects of how you can tend toward devaluation of yourself as a result of other experiences. These effects should not be impacting your private practice. As a Black woman, Linda thinks about how she would do things if she had white man confidence. In general, women do not ask for more money, they don’t ask for raises, and they don’t ask for promotions. We have a responsibility to take care of ourselves emotionally, financially, and physically. It's time that we take control of our own lives and make our wildest dreams come true.
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Linda's Resources
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Resources
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Learn more about GreenOak Accounting
Take the G-Suite For Therapists Survey
Listen to Therapy For Your Money Podcast
The Group Practice Outfitter Waitlist
My Grandmother's Hands: Racialized Trauma and the Pathway to Mending Our Hearts and Bodies
Scale-Up Services Summit October 20th – 23rd
G Suite for Therapists | The E-Course
Session Note Helper 3.0
Money Matters in Private Practice | The Course
Join the G-Suite for Therapists Users Group
Cool Resources
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.