Kathryn Esquer | Connecting With Other Therapists During The Pandemic | TPOT 153
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 11/09/2020
The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
info_outline Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
info_outline Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
info_outline Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
info_outline Jason Frishman | Presence and Mindfulness: Balancing Work and Family | TPOT 318The Practice of Therapy Podcast with Gordon Brewer
has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
info_outline Ashley Darnall | Digital Marketing Success in Private Practice | TPOT 317The Practice of Therapy Podcast with Gordon Brewer
Ashley is a Licensed Clinical Social Worker and mental health copywriter for therapists. In her professional work as a clinician, Ashley has experience with in-patient counseling and case management, outpatient counseling, and medical and insurance practice. In the realm of SEO and private practice, the importance of user experience is often overlooked, leading therapists to rush into website setup without addressing essential business aspects. This mistake stems from a lack of business education during clinical training. To enhance online visibility, therapists must define their ideal client,...
info_outline Jennifer McGurk | Pursuing Private Practice: Insights From a Dietician | TPOT 316The Practice of Therapy Podcast with Gordon Brewer
Jennifer McGurk RDN, CDN, CEDS-S is the founder and CEO of Pursuing Private Practice. She began her career in business as a dietitian in private practice. She grew her private practice into a group practice and eventually expanded into speaking, offering workshops, and supervising other professionals. In this episode, Jennifer guides us in overcoming imposter syndrome and navigating the complexities of private practice, promoting diversified offerings beyond one-on-one sessions for a broader impact in the field. Her career in dietetics has undergone a significant transformation from a...
info_outline Jamal Jones | Shifting Mindsets: Value-Based Pricing in Private Practice | TPOT 315The Practice of Therapy Podcast with Gordon Brewer
In this episode, chats about navigating the hurdles of partnering with a tech company and transitioning to a sustainable private pay model. We explore his growth, financial transformation, and improved relationship with his work. Beyond his personal journey, Jamal dives into profound topics like faith, abundance, and financial wellness, providing insights into mental health entrepreneurship and the adoption of value-based pricing. Join Jamal in recognizing the worth of mental health professionals, navigating industry challenges, and embracing a mindset that transforms setbacks into success....
info_outline Stefani Cohen | Getting Really Niche Specific: A Tale of Overcoming Fears | TPOT 314The Practice of Therapy Podcast with Gordon Brewer
EmBARK on a transformative journey with Stefani Cohen as we chat about Stefani shares the heartfelt story of her daughter Becky's unexpected fear of dogs, navigating a landscape void of resources. Through the prism of exposure therapy, Stefani witnessed Becky's remarkable transformation, sparking a commitment to extend her expertise to a wider audience. Stefani authored a comprehensive guide aimed at parents, therapists, dog trainers, grandparents, and dog enthusiasts. We dive into the book's core components, emphasizing education about dog behavior and the empowering journey of...
info_outline Susanne Mariga | Strategies for Long-Term Prosperity in Private Practice | TPOT 313The Practice of Therapy Podcast with Gordon Brewer
Susanne Mariga is a Certified Public Accountant (CPA) and Certified Tax Coach specializing in business and personal tax planning. In the realm of private practice, Susanne brings a wealth of insight to the table, emphasizing the significance of Mindful Money Mastery. Reflecting on her own transformative journey as a profit-first professional and coach, Susanne underscores the need for business owners, particularly in service-driven fields, to redefine success individually. Passionate about service, she champions aligning thoughts, behaviors, and feelings with financial goals, asserting...
info_outlineAs a telehealth therapist, do you ever feel alone? My guest, Kathryn Esquer, knows exactly what this feels like. She misses the daily interactions with fellow mental health professionals. That’s why Kathryn created the Teletherapist Network, an organization for the next generation of therapists in private practice. Tune in as Kathryn speaks about how she created a community, politics in the therapy room, and the benefits of finding your network.
Meet Kathryn Esquer
Kathryn Esquer is a Clinical Psychologist and MBA graduate. She currently works in her rural hometown in central Pennsylvania providing outpatient mental health services integrated into primary care. She loved her career, but COVID helped her realize that something was missing from her private practice. The clinical work was rewarding, but she felt professionally isolated and uninspired. She also knew consultation was a critical part of the ethical practice but didn't know where to find it. So, Kathryn created the Teletherapist Network for modern therapists to crowdsource the knowledge and experiences of other private practice teletherapists so that members can develop their clinical and business skills, all while staying connected to their mission and preventing burnout.
Teletherapist Network
Don’t practice teletherapy alone. Join a premier organization for the next generation of therapists in private practice at Teletherapist Network. Kathryn Esquer explains the inspiration behind her network. When COVID hit, there were loads of challenges that therapists experienced. Once we had to switch to telehealth, it felt professionally isolating and uninspiring. No longer did we have peers or other people in the mental health trenches. As a problem solver, Kathryn wanted to find people to connect with. Thus, the Teletherapist Network was born!
Creating A Community
Kathryn uses a platform that does all the technical stuff for you. Weekly, they do mindfulness exercises and questions. Plus, they consult with each other and have live consultations every other week via Zoom. Each week, they highlight a new member – they get to know each other on a deep level. People get to pick their brains all day. Therapists will ask questions, and the group gets to benefit from the collective knowledge. Plus, they have guest expert webinars coming in every month. Industry professionals will teach something new to the community. It’s a neat way to connect with people who want to help private practice owners. Now, Kathryn feels more inspired to better herself as a clinician. It’s easy to get out there and learn new things in the Teletherapist Network.
Politics In The Therapy Room
Do you disclose your political affiliations or beliefs in the therapy room? We should be aware of what we personally bring into the therapy room and keep it in check. The only way to do that is to consult with peers. There’s a lot of political conversations happening in Kathryn’s community. It’s a skill to have civil discourse with your peers. This year, in general, has been challenging with COVID and the election. A lot of things are affecting our therapy internally. Finding a community will be essential for a therapist.
You’re Not Alone
You’re not alone in feeling isolated or uninspired as a private practice owner. It’s scary that this community wouldn’t have happened without COVID-19. Kathryn is glad she has the community to stay on top of best practices and resources. When she started the network, over 150 people were looking to join the group. There’s an overwhelming response for the community – you’re not alone! Therapists need to speak with their peers. If you’re feeling a little isolated, find a community of support. With telehealth becoming so prominent, the barriers to entry for private practice are very low. If you recently went out on your own, you can learn loads in the Teletherapist Network.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Kathryn's Resources
Teletherapist Network
Teletherapy Podcast
[email protected]
Resources
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G Suite for Therapists | The E-Course
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Money Matters in Private Practice | The Course
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Cool Resources
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.