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Embracing Changes In Your Private Practice | TPOT 155

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 11/23/2020

Kristin Meador | Building a Profitable Private Practice | TPOT 399 show art Kristin Meador | Building a Profitable Private Practice | TPOT 399

The Practice of Therapy Podcast with Gordon Brewer

Running a private practice is rewarding, but the financial side can feel overwhelming. That is why I am excited to have Kristin Meador, CPA on the show today. Kristin is not only a Certified Public Accountant but also a Profit First Professional who works closely with therapy practice owners across the country. She is here to take the stress out of your numbers and show you how to build a more profitable and sustainable practice. In this episode, you will learn: How to simplify your bookkeeping and actually use your numbers to make decisions Why Profit First works so well for private practice...

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Caitlin Rose | New Understandings in Neuroscience For Treating Trauma In Your Practice | TPOT 398 show art Caitlin Rose | New Understandings in Neuroscience For Treating Trauma In Your Practice | TPOT 398

The Practice of Therapy Podcast with Gordon Brewer

Have you ever tried to calm yourself down during a panic attack - only to find that the very tools you’ve been taught suddenly don’t work? That was the turning point for Caitlin Rose, a performance neuroscience coach and founder of Build Resilience. Her own struggle with trauma and anxiety led her to uncover a hidden truth: it’s not just about regulation, it’s about capacity. In this episode of The Practice of Therapy Podcast, Caitlin shares how understanding the difference between nervous system regulation and capacity can transform the way therapists support clients - and the way we...

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Aaron Price | Getting The Most From Your Psychology Today Profile | TPOT 397 show art Aaron Price | Getting The Most From Your Psychology Today Profile | TPOT 397

The Practice of Therapy Podcast with Gordon Brewer

What if the key to filling your private practice isn’t more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile? In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of , to uncover the hidden power of Psychology Today. With nearly 60% of therapy seekers finding their clinician through this platform, your profile could be the single biggest factor in whether your phone rings—or stays silent. Aaron shares exactly what makes a profile stand out, the common mistakes most...

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Dr. Stephanie Thrower | Why Every Private Practice Needs an AI Strategy (Yes, Even Yours) | TPOT 396 show art Dr. Stephanie Thrower | Why Every Private Practice Needs an AI Strategy (Yes, Even Yours) | TPOT 396

The Practice of Therapy Podcast with Gordon Brewer

Have you been wondering how AI fits into the world of therapy and private practice?  In this episode, I sit down with Dr. Stephanie Thrower—a psychologist, career coach, and AI educator—who’s using tech to help therapists expand their impact, streamline their work, and step into new possibilities beyond one-on-one sessions. We’re talking practical tools, smart marketing strategies, and how to use AI without losing your voice (or your sanity). Whether you’re just getting curious or already experimenting with AI, you’re going to walk away inspired and equipped. In this episode,...

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Linzy Bonham | Private Practice Shame Around Money | TPOT 395 show art Linzy Bonham | Private Practice Shame Around Money | TPOT 395

The Practice of Therapy Podcast with Gordon Brewer

Most of us didn’t get into therapy because we dreamed of being business owners. We wanted to help people. We wanted to do meaningful work. But somewhere along the way, we realized that to have the freedom and flexibility we crave, we’d need to go into private practice —and that meant running a business. Which meant dealing with money. Enter: panic. Linzy Bonham, a former trauma therapist turned financial coach and educator, knows this all too well. When she started her own practice, she quickly noticed that no one was talking about how to manage the financial side of things. There was no...

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Rachel Bentley | Why Your Inner Critic Might Be Running Your Private Practice | TPOT 394 show art Rachel Bentley | Why Your Inner Critic Might Be Running Your Private Practice | TPOT 394

The Practice of Therapy Podcast with Gordon Brewer

When it comes to leading a private practice, most people focus on strategy, logistics, and profitability. But what if the secret to becoming a better therapist, leader, and human being isn’t outside of you, but inside? In this episode, Gordon Brewer sat down with Rachel Bentley of Next Level Private Practice to explore how Internal Family Systems (IFS)—or "parts work"—has completely transformed the way she leads, supervises, and shows up in the therapy room. Spoiler: it’s not just about helping your clients—it starts with understanding yourself. Resources Mentioned In This...

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Dr. Tiana Kelly | Compliance Anxiety: Systems That Strengthen Your Private Practice | TPOT 393 show art Dr. Tiana Kelly | Compliance Anxiety: Systems That Strengthen Your Private Practice | TPOT 393

The Practice of Therapy Podcast with Gordon Brewer

Think compliance is just about HIPAA? Think again. In this episode, Gordon sits down with Dr. Tiana Kelly—licensed professional counselor, compliance expert, and co-founder of Private Practice by Design—to unpack what compliance really looks like in a modern private practice. From late notes and misgendering mistakes to the growing use of AI and how to document for maintenance clients, Tiana breaks it all down in a refreshingly honest and approachable way. Whether you're a new therapist still figuring out documentation or a seasoned practice owner ready to level up your systems, this...

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Tara Vossenkemper | The Culture Code for Group Practice | TPOT 392 show art Tara Vossenkemper | The Culture Code for Group Practice | TPOT 392

The Practice of Therapy Podcast with Gordon Brewer

Ready to Build a Private Practice People Actually Want to Work In? If you've ever wondered what it really takes to build a group practice with heart, soul, and systems that don’t make your team want to scream into a pillow, this episode is for you. Gordon sits down with the brilliant (and refreshingly honest) Tara Vossenkemper, founder, leadership nerd, and culture whisperer, to talk about the magic behind creating a practice culture where therapists actually feel seen, supported, and inspired. They’re diving into everything from core values that aren’t just fluff, to EOS (aka the...

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Marissa Wells | Private Practice Meets Caregiving | TPOT 391 show art Marissa Wells | Private Practice Meets Caregiving | TPOT 391

The Practice of Therapy Podcast with Gordon Brewer

Ever feel like you're stuck between a full caseload and a full calendar of doctor’s appointments - for your parents?  You're not alone.  In this episode of The Practice of Therapy Podcast, Marissa Wells joins Gordon to talk about what it really looks like to juggle private practice while caring for aging family members. She’s not here to preach “perfect balance”—because let’s face it, that doesn’t exist. Instead, Marissa shares her wisdom on finding harmony, navigating proactive grief, setting real boundaries, and reconnecting with joy in the midst of it all. Whether...

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Andrea Rotondo | Private Practice Finances Don’t Have to Suck | TPOT 390 show art Andrea Rotondo | Private Practice Finances Don’t Have to Suck | TPOT 390

The Practice of Therapy Podcast with Gordon Brewer

Ever feel like you're crushing it in session but completely lost when it comes to your practice’s finances? You’re not alone—and you're definitely not broken. In this episode of The Practice of Therapy, Andrea Rotondo is here to pull back the curtain on the real reason so many therapists avoid their numbers (spoiler: it’s not laziness), and how to stop letting fear and overwhelm run the show. If QuickBooks makes you want to cry, if you’ve ever Googled “what is a P&L?” at midnight, or if you just want to feel a little more confident talking to your accountant, this...

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More Episodes

This episode is all about embracing the changes that 2020 has thrown at us. As we adjust to the new normal, it's time to think about what opportunities we can find. For instance, if you haven't already, maybe it's time to ditch your physical office and go full-time into telehealth. Also, it's time to start thinking about diversifying your income through Gumroad or Teachable. Tune in as I speak about all sorts of ways you can embrace the curveball that is 2020. 

Start With Your Why

What are your priorities? Why do you want to be in practice? Why do you want to do the things that you do? This year we learned a lot about making a transition to a whole new business model, and that's the switch to telehealth. Frankly, telehealth will become the new normal over the next year. So, it's time that you think about how you have your practice structured and set up. One of the things about being online is that your office space becomes less important. You don't need the furniture anymore!

Think About Your Practice Moving Forward

The boundaries around the types of people you can see for therapy has now widened a great deal. Your potential client base can be the entire state you are licensed in. So, how are you going to start to market your practice? You can think about a broader reach. Does your website need to be updated? This could be a great time to make upgrades and changes. That way, it will reflect that you can see clients from a broader geographic location. Think about doing things in different ways.

It's A Great Time For Private Practice Owners

There is such a demand for mental health services during 2020. When you switch to telehealth, it will reduce the geographic bounds of what you do. Are you thinking about having a group practice? The therapists that you can hire has now broadened too; they no longer have to commute! The pandemic allows for more work and less commute time. It's time to think about things differently.

Write Down Your New Priorities

When you write down your new priorities, it will help with the overwhelm. When we are overwhelmed, there will be a sense of anxiety. To battle anxiety, do a brain dump! In your planner, make a list and write down everything that captures your attention at the moment. It's a journaling exercise in many ways, and it gives us a new perspective on things.

Why You Need To Embrace Change

Our routines have been turned upside down. Particularly for those who have children. It's challenging to navigate work with homeschooling. We need to accept the fact that our routines are messed up. Now, it's time to look at small ways to change our routine and make it work for us. We are creatures of habits, and we get used to doing things the same way each time. When we change that up, it becomes unsettling. Instead, we need to focus on self-care. If you want to learn more about practicing self-care as a private practice owner, listen to my episode with Veronica Cisneros: Unapologetic Self-Care in Private Practice.

The Importance Of Connecting With Others

The pandemic has caused us to feel isolated and disconnected from people that matter most to us. Thanksgiving is around the corner. However, many of us have pulled back from our traditions, and we are not getting together with family. It's a hard decision to make. Allow yourself to embrace change, lean into it, and take ownership of how you will reorganize your life. We think about our relationships with others differently during 2020 – embrace it! I recently did an episode with Kathryn Esquer about connecting with other private practice owners during 2020. You can listen to the episode HERE. Plus, try The Teletherapist Network for two weeks free using my link: https://teletherapistnetwork.com/gordon.

Diversify Your Income

There are so many great opportunities to create income for yourself in the online space. For instance, you can sell digital products or some sort of activity you'd like to share with other therapists. To sell those digital products, like Paperwork Packets and the Session Note Helper, I use Gumroad. Another idea for creating additional income streams is doing online courses. I know for many of us that once we got out of graduate school, we loved teaching other people things. There is an excellent opportunity to increase income, and that's by creating online courses or seminars, that kind of thing. The platform I use for that is Teachable. Give yourself permission to think outside the box and create other income streams for yourself so that you're not solely dependent on client interactions.

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

Resources

 Use the promo code "GORDON" to get 2 months of Therapy Notes free.

Learn more about GreenOak Accounting 

Teachable

Gumroad

Brighter Vision

Listen to Private Practice Elevation

Money Matters in Private Practice | The Course (use code julie2020)

The Group Practice Outfitter Waitlist 

G Suite for Therapists | The E-Course

Session Note Helper 3.0

Join the G-Suite for Therapists Users Group

Cool Resources

Follow @PracticeofTherapy on Instagram

Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.