How To Set Your Goals For The New Year | TPOT 159
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 01/04/2021
Private Practice Stress: What’s Filling Your Bucket? | Kristin Oja | TPOT 440
The Practice of Therapy Podcast with Gordon Brewer
Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the “stress bucket” and how even good things, like exercise, intermittent...
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How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439
The Practice of Therapy Podcast with Gordon Brewer
Is SEO dead, or is it just changing? In this episode, I’m joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don’t need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and...
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How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438
The Practice of Therapy Podcast with Gordon Brewer
What happens when the therapist is the one who needs support? In this episode, I’m talking about the very real challenges therapists face when life disrupts their ability to work. Private practice can offer freedom and flexibility, but it can also leave clinicians vulnerable when illness, grief, natural disasters, burnout, or unexpected emergencies come up. We’ll look at why therapists need a safety net, how financial stress impacts clinicians, and what it means to prepare your practice for the unexpected. From emergency grants and burnout prevention to referral networks and professional...
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Building a Private Practice Right Out of Grad School | Jarrod Hoffman | TPOT 437
The Practice of Therapy Podcast with Gordon Brewer
Can you really build a successful private practice right out of grad school? In this episode of The Practice of Therapy Podcast, I talk with Jarrod Hoffman about building a private practice right out of grad school and the lessons he has learned in those early years of practice ownership. Jarrod shares his experience of stepping into private practice, navigating pricing, working through imposter syndrome, and learning how to communicate the value of the work he does. We also talk about why niching matters, how our own stories often shape the clients we feel called to serve, and why private...
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What I’d Do Differently If I Started Private Practice Today | TPOT 436
The Practice of Therapy Podcast with Gordon Brewer
When I started my private practice nearly 20 years ago, there were not nearly as many resources available for therapists as there are today. I learned a lot by trial and error, and looking back, there are definitely some things I would do differently. In this episode, I’m sharing what I wish I had known when I first started private practice. One of the biggest lessons I learned is that I made things more complicated than they needed to be. From keeping paper records to waiting too long to outsource, I can see now how simpler systems would have made a big difference early on. I talk about the...
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From Imposter Syndrome to Confident Private Practice Owner | Bianca Hughes | TPOT 435
The Practice of Therapy Podcast with Gordon Brewer
Are you charging enough in private practice, or does guilt keep getting in the way? In this episode, Gordon is joined by Bianca Hughes, LPC, therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. Bianca shares how she moved from hospital work into private practice and the mindset shifts that helped her build a career that feels aligned, sustainable, and authentic. Gordon and Bianca talk about money mindset, imposter syndrome, marketing, confidence, and why therapists need to see themselves as both clinicians and business owners. Bianca also shares why...
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How to Make Therapy More Culturally Responsive | Dr. Phebe Brako | TPOT 434
The Practice of Therapy Podcast with Gordon Brewer
In this episode, I’m joined by Dr. Phebe Brako for a really thoughtful conversation about what it means to make therapy more culturally responsive. So many of the clinical theories we learn were developed through a Western lens, and while those theories can be helpful, they don’t always fit every client, every family system, or every cultural background. Dr. Phebe talks about why therapists need to examine their own worldview, stay curious about their clients’ lived experiences, and be willing to adapt the models they use in the therapy room. We talk about culture, family systems, CBT,...
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Why Private Practice Looks So Different Now | Lex E Santí | TPOT 433
The Practice of Therapy Podcast with Gordon Brewer
Private practice has changed a LOT over the last few years… and therapists are still trying to figure out what comes next. In this episode, Gordon talks with Lex E. Santi about the evolution of therapy after telehealth, online platforms, insurance shifts, and changing client expectations. They dive into why more clinicians are entering private practice, why clients still crave in-person connection, and how companies like BetterHelp, Alma, and Headway are reshaping the profession. They also explore the pressure therapists feel to market themselves, build niches, and create an online presence...
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What to Say to Someone Grieving (Most People Get This Wrong) | Shelby Forsythia | TPOT 432
The Practice of Therapy Podcast with Gordon Brewer
Grief is something every one of us will face at some point, and yet most of us have no idea what to say when someone is hurting. In this episode, I’m joined by Shelby Forsythia, a grief coach, author, and host of the Grief Grower podcast. Shelby shares her own story of profound loss and how it shaped the work she does today, helping people navigate grief in a way that actually honors what they are going through. We talk about why so many common phrases miss the mark, what grieving people are really experiencing beneath the surface, and how grief doesn’t just affect your emotions, it...
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What It Really Takes to Run a Profitable Private Practice | Brandy Mabra | TPOT 431
The Practice of Therapy Podcast with Gordon Brewer
Thinking about starting a private practice in 2026? There’s a lot to consider… and it’s not as simple as it used to be. In this episode of The Practice of Therapy Podcast, I’m joined by Brandy Mabra, who brings nearly two decades of experience across private practice, corporate healthcare, and entrepreneurship. We dig into what’s really happening in the industry right now—from AI and changing business models to profitability and long-term sustainability. If you’re wondering whether now is the right time to start (or grow) a practice, this conversation will help you think more...
info_outline"If you don't know where you're going, then how are you going to get there?" It's essential to have goals that are tangible and written down. In this episode, I walk you through part of the process that I use to develop plans for myself and how I'm able to stay on track and organized. As you move through 2021, one of the things that I would encourage you to do is to spend some time writing things down and doing quarterly reviews. Tune in as I talk about planners, SMART goals, and The Big 3.
Find A Planner
When we think about goal setting and all that we do to run a practice and manage our own lives, I think it's essential to have some goals. Make sure that your goals are tangible and written down. You have a forty percent greater chance of completing a goal just merely by writing it down. One of the tools that I use pretty consistently now and for the last several years is the Michael Hyatt Full Focus Planner. My friend Michelle makes another planner that I recommend. You can hear Michelle Hardman, LPC from The Primed Practice on TPOT 101; the planner she developed is called the Primed Planner. It is one that she created specifically for therapists. Whichever tool you choose to use, I think it's good to have a way that you can use to keep yourself organized and on track.
Know Your Domains
The other thing about having a plan or having a system is it should be very goal-directed because, like the quote says, "if you don't know where you're going, how are you going to get there?" It's essential to break things down into smaller pieces to know how to accomplish what you want to achieve for the year. I think the other thing about goal setting is that when we think about our lives, our businesses, and what we do in our practices, we have many different domains or different areas of our life.
Most of us are kind of interconnected; we have our home life, private life, what we do with our friends and family, and all of that. There is probably a whole set of goals that you want to have around your personal life, like your health, taking care of yourself, and self-care. Then we have our business goals that revolve around our private practices. Think about what growth you want to have, how you want to build your practice, the milestones you wish to set for yourself, and moving forward in your practice.
Brain Dump
One exercise that I think is always helpful is, and this is my brain dump exercise. Use your planner, and jot down and label each of the domains in your life. For example, you might have your practice; you might have a church community domain, personal finances domain, and business finances. Plus, you've got your family life; you have your immediate family and extended family. It's essential to jot those down, and then under those different domains, do a brain dump. When we write things down, our brains process that information a little differently.
The Big 3
The Big 3 allows you to work on three big goals per quarter. When working on big goals, break them down into smaller pieces. There's a thing called SMART goals (specific, measurable, achievable, relevant, and time-bound). When you think about making goals, they need to be specific. They need to be measurable, and they need to be actionable. They also need to be risky to some degree. In other words, you need to get out of your comfort zone a little bit with making goals. Goals need to be time-sensitive. You need to be able to have an end date in mind when setting a goal. Also, they need to be exciting and something that you can get behind rather than something you dread. Lastly, goals should be relevant and aligned with your own values.
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Resources
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Focus Groups
Consulting
The Primed Planner
Michelle Hardman | Having A Primed Practice | TPOT 101
Full Focus Planner
FranklinCovey
Getting Things Done
Money Matters in Private Practice | The Course
G Suite for Therapists | The E-Course
Session Note Helper 3.0
Join the G-Suite for Therapists Users Group
Cool Resources
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.