Libsyn Directory

Jessica Tappana | Life Balance and SEO Tips for Private Practice | TPOT 177

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 05/10/2021

Kristin Meador | Building a Profitable Private Practice | TPOT 399

The Practice of Therapy Podcast with Gordon Brewer

Running a private practice is rewarding, but the financial side can feel overwhelming. That is why I am excited to have Kristin Meador, CPA on the show today. Kristin is not only a Certified Public Accountant but also a Profit First Professional who works closely with therapy practice owners across the country. She is here to take the stress out of your numbers and show you how to build a more profitable and sustainable practice. In this episode, you will learn: How to simplify your bookkeeping and actually use your numbers to make decisions Why Profit First works so well for private practice...

Caitlin Rose | New Understandings in Neuroscience For Treating Trauma In Your Practice | TPOT 398

The Practice of Therapy Podcast with Gordon Brewer

Have you ever tried to calm yourself down during a panic attack - only to find that the very tools you’ve been taught suddenly don’t work? That was the turning point for Caitlin Rose, a performance neuroscience coach and founder of Build Resilience. Her own struggle with trauma and anxiety led her to uncover a hidden truth: it’s not just about regulation, it’s about capacity. In this episode of The Practice of Therapy Podcast, Caitlin shares how understanding the difference between nervous system regulation and capacity can transform the way therapists support clients - and the way we...

Aaron Price | Getting The Most From Your Psychology Today Profile | TPOT 397

The Practice of Therapy Podcast with Gordon Brewer

What if the key to filling your private practice isn’t more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile? In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of , to uncover the hidden power of Psychology Today. With nearly 60% of therapy seekers finding their clinician through this platform, your profile could be the single biggest factor in whether your phone rings—or stays silent. Aaron shares exactly what makes a profile stand out, the common mistakes most...

Dr. Stephanie Thrower | Why Every Private Practice Needs an AI Strategy (Yes, Even Yours) | TPOT 396

The Practice of Therapy Podcast with Gordon Brewer

Have you been wondering how AI fits into the world of therapy and private practice? In this episode, I sit down with Dr. Stephanie Thrower—a psychologist, career coach, and AI educator—who’s using tech to help therapists expand their impact, streamline their work, and step into new possibilities beyond one-on-one sessions. We’re talking practical tools, smart marketing strategies, and how to use AI without losing your voice (or your sanity). Whether you’re just getting curious or already experimenting with AI, you’re going to walk away inspired and equipped. In this episode,...

Linzy Bonham | Private Practice Shame Around Money | TPOT 395

The Practice of Therapy Podcast with Gordon Brewer

Most of us didn’t get into therapy because we dreamed of being business owners. We wanted to help people. We wanted to do meaningful work. But somewhere along the way, we realized that to have the freedom and flexibility we crave, we’d need to go into private practice —and that meant running a business. Which meant dealing with money. Enter: panic. Linzy Bonham, a former trauma therapist turned financial coach and educator, knows this all too well. When she started her own practice, she quickly noticed that no one was talking about how to manage the financial side of things. There was no...

Rachel Bentley | Why Your Inner Critic Might Be Running Your Private Practice | TPOT 394

The Practice of Therapy Podcast with Gordon Brewer

When it comes to leading a private practice, most people focus on strategy, logistics, and profitability. But what if the secret to becoming a better therapist, leader, and human being isn’t outside of you, but inside? In this episode, Gordon Brewer sat down with Rachel Bentley of Next Level Private Practice to explore how Internal Family Systems (IFS)—or "parts work"—has completely transformed the way she leads, supervises, and shows up in the therapy room. Spoiler: it’s not just about helping your clients—it starts with understanding yourself. Resources Mentioned In This...

Dr. Tiana Kelly | Compliance Anxiety: Systems That Strengthen Your Private Practice | TPOT 393

The Practice of Therapy Podcast with Gordon Brewer

Think compliance is just about HIPAA? Think again. In this episode, Gordon sits down with Dr. Tiana Kelly—licensed professional counselor, compliance expert, and co-founder of Private Practice by Design—to unpack what compliance really looks like in a modern private practice. From late notes and misgendering mistakes to the growing use of AI and how to document for maintenance clients, Tiana breaks it all down in a refreshingly honest and approachable way. Whether you're a new therapist still figuring out documentation or a seasoned practice owner ready to level up your systems, this...

Tara Vossenkemper | The Culture Code for Group Practice | TPOT 392

The Practice of Therapy Podcast with Gordon Brewer

Ready to Build a Private Practice People Actually Want to Work In? If you've ever wondered what it really takes to build a group practice with heart, soul, and systems that don’t make your team want to scream into a pillow, this episode is for you. Gordon sits down with the brilliant (and refreshingly honest) Tara Vossenkemper, founder, leadership nerd, and culture whisperer, to talk about the magic behind creating a practice culture where therapists actually feel seen, supported, and inspired. They’re diving into everything from core values that aren’t just fluff, to EOS (aka the...

Marissa Wells | Private Practice Meets Caregiving | TPOT 391

The Practice of Therapy Podcast with Gordon Brewer

Ever feel like you're stuck between a full caseload and a full calendar of doctor’s appointments - for your parents? You're not alone. In this episode of The Practice of Therapy Podcast, Marissa Wells joins Gordon to talk about what it really looks like to juggle private practice while caring for aging family members. She’s not here to preach “perfect balance”—because let’s face it, that doesn’t exist. Instead, Marissa shares her wisdom on finding harmony, navigating proactive grief, setting real boundaries, and reconnecting with joy in the midst of it all. Whether...

Andrea Rotondo | Private Practice Finances Don’t Have to Suck | TPOT 390

The Practice of Therapy Podcast with Gordon Brewer

Ever feel like you're crushing it in session but completely lost when it comes to your practice’s finances? You’re not alone—and you're definitely not broken. In this episode of The Practice of Therapy, Andrea Rotondo is here to pull back the curtain on the real reason so many therapists avoid their numbers (spoiler: it’s not laziness), and how to stop letting fear and overwhelm run the show. If QuickBooks makes you want to cry, if you’ve ever Googled “what is a P&L?” at midnight, or if you just want to feel a little more confident talking to your accountant, this...

More Episodes

In this episode, Jessica from Simplified SEO Consulting joins the show. First, Jessica explains how she has learned to accept her imperfections when it comes to time management. Remember, therapists can't be all things to all people all of the time! Plus, Jessica tells us what she has done to make her email inbox so much more manageable. Tune in as Jessica gives loads of tips on SEO and how to get your counseling website to rank higher on Google.

Meet Jessica Tappana

Jessica Tappana started her private practice on her maternity leave about 20 months ago. After filling up in only a matter of months, she decided to bring on other therapists as 1099s and transitioned Aspire Counseling into a group practice. Worried about how she would fill the caseloads of these new therapists, Jessica tried several different marketing strategies. Ultimately, she decided to focus on getting her website to the first page of Google and began teaching herself SEO at nights after her kids were in bed. Slowly after gathering a couple of tips here and there, she got her website to the first page for nearly every keyword she targets. Aspire Counseling has grown to now include five therapists and a virtual assistant! In fact, all of the therapists are nearly full, and Jessica hopes to find a few more quality team members in the months to come.

Meanwhile, Jessica has discovered a passion for teaching other private practice owners what she has learned about website Search Engine Optimization. As a private practice SEO Consultant, she has had the opportunity to work with therapists from around the country sharing her SEO secrets. She’s both optimized websites for private practices AND has taught therapists how to do the SEO work themselves through Zoom meetings and enjoyed watching their sites begin to climb to the first page of Google even in larger metropolitan areas like Atlanta or Houston. Recently Jessica released a FREE 7-day e-mail series that teaches therapists all the necessary information they need to know and has received positive feedback across the board from other practice owners who are raving about the vast amount of information covered in only seven e-mails.

Accepting Imperfections Around Time Management

Accepting your imperfections and accepting your reality will be critical when it comes to time management. Some people always think they can see one more client during the day. However, you’ll start to realize that’s not always practical. In reality, you can do better if you accept your limitations as a private practice owner and as a therapist. Drawing boundaries will help you stay more present in everything that you do. Remember, you can’t be everything to everyone all of the time. When you have healthy boundaries between work and your personal life, you will be a better therapist because of it.

Managing Your Email Inbox

Jessica has started getting some help with managing her email inbox. Many people find that they put incredible pressure on themselves to respond to emails immediately or within twenty-four hours. Depending on how full your inbox is, that can be impossible. That’s why Jessica is outsourcing help for her email work. Of course, there are emails that she needs to respond to personally. However, those go into a particular folder for her to check periodically. In fact, Jessica is getting help from Uriah Guilford, who made an appearance on The Practice of Therapy Podcast episode 176. His 7-Day Email Transformation Challenge has been a total game-changer for Jessica and how she runs her inbox.

Outsourcing Your SEO

Jessica outsources a lot of her private practice SEO. Even though Jessica is knowledgeable in SEO, she has trained all her staff to do it. Jessica realized that she doesn’t need to be the one to optimize all of her blog posts. When Jessica first started her website, absolutely no one was clicking on it. However, Jessica learned everything she needed to know about SEO and applied it to her counseling website. Now, Jessica has a full practice and a thriving business. At Simplified SEO Consulting, Jessica helps her clients get to the top of search engines. That way, therapists can fill their caseloads and reach their ideal clients. If you’re looking to learn more about SEO, Jessica has Online SEO Courses for DIY Practice Owners.

SEO Tip: Content Is Key

Content will be your best asset when it comes to SEO for your private practice website. Therapists are always worried about writing the right thing. When you write a lot on your website, therapists often think that their potential clients aren’t going to read the content. Well, Jessica says a great way to improve readability is by creating subheadings for your content. That way, if someone is scanning the page, they can find exactly what they are looking for when reading the subheadings. You need enough information on your website for Google to know what your content is all about. If you don’t have enough content, Google won’t pull your website up when someone is making a search.

Having A Niche Is Critical For Your SEO

When you have a niche, SEO content will be a breeze. Instead of having fifty different specialties, you can narrow it down to a select few. When you narrow it down, you can write all sorts of things about those niches. If you niche down and write a whole page about depression, that’s a great start. Then, write blog posts on how to combat depression, tips for dealing with depression, what to know about depression. That way, Google starts to see that this website knows a lot about depression. When people search for help with depression, your website will pop up.

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!