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Jessica Tappana | Life Balance and SEO Tips for Private Practice | TPOT 177

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 05/10/2021

Chris Swenson | Self-Publishing for Therapists, Coaches, and Consultants | TPOT 189 show art Chris Swenson | Self-Publishing for Therapists, Coaches, and Consultants | TPOT 189

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Chris talks about the process he uses to books. If you don’t think writing a book is worth it, Chris is here to tell you otherwise. You may not make a ton of money from royalties; however, self-publishing has many other benefits. You can diversify your income when you’re known as an authority figure and as an expert in your field. Tune in as Chris dives deep into the self-publishing process, including the importance of an outline, an editor, and how to navigate imposter syndrome. Meet Chris Swenson  is the author of the recently published book, “Private Practice...

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Leah Leynor | The Therapist In The Attic | TPOT 188 show art Leah Leynor | The Therapist In The Attic | TPOT 188

The Practice of Therapy Podcast with Gordon Brewer

During the pandemic, most of us started conducting psychotherapy sessions through 100% Telehealth. "The Therapist In The Attic," Leah Leynor joins the show to talk about her transition from her thriving private psychotherapy practice office to the attic. Plus, Leah speaks about her consulting work and what private practice owners are struggling with today as the pandemic winds down. Later, we talk all about becoming an insurance-based practice and what sorts of things you need to consider before accepting insurance. Tune in as we chat about diversifying your income, negotiating rates with...

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Salley Schmid | How To Self-Publish & Diversify Private Practice Income | TPOT 187 show art Salley Schmid | How To Self-Publish & Diversify Private Practice Income | TPOT 187

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Salley Schmid takes us through her journey to creating journals for her clients. Not only is creating products a great way to , but it also is a fantastic way to help people who wouldn't typically be in your reach. One of Salley's journals is a tool for clients to calm their emotions and thoughts when they are running amuck. Tune in as Salley talks about the self-publishing process, what to know before writing a book, and the importance of multiple income streams in private practice.  Meet Salley Schmid I am a Kansas native, having been transplanted to Texas from...

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Salley Schmid | How To Self-Publish & Diversify Private Practice Income | TPOT 187 show art Salley Schmid | How To Self-Publish & Diversify Private Practice Income | TPOT 187

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Salley Schmid takes us through her journey to creating journals for her clients. Not only is creating products a great way to , but it also is a fantastic way to help people who wouldn't typically be in your reach. One of Salley's journals is a tool for clients to calm their emotions and thoughts when they are running amuck. Tune in as Salley talks about the self-publishing process, what to know before writing a book, and the importance of multiple income streams in private practice.  Meet Salley Schmid I am a Kansas native, having been transplanted to Texas from...

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Aaron Carpenter | Tips For Private Practice Branding | TPOT 186 show art Aaron Carpenter | Tips For Private Practice Branding | TPOT 186

The Practice of Therapy Podcast with Gordon Brewer

Aaron Carpenter has worked with hundreds of therapists, creating logos, practice websites, and mental health professional portals. He is here to give you some ideas around your branding, niche, and how you're putting yourself out there so that people can find you. The key to having a successful marketing campaign in private practice is by being clear about how you can help people. Tune in as Aaron gives tips for your website, marketing, and branding in private practice. Meet Aaron Carpenter Aaron Carpenter founded Legendary Lion Creative Agency in 2011. Since then, he’s worked with hundreds...

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Jamey Schrier | Why You Should Outsource In Private Practice | TPOT 185 show art Jamey Schrier | Why You Should Outsource In Private Practice | TPOT 185

The Practice of Therapy Podcast with Gordon Brewer

Everyone knows that you need to you do what you do. However, once you , it's time to figure out who will help on your private practice journey. I have Jamey Schrier on the show. He helps teach practice owners from all over North America how to build the business of their dreams and achieve practice freedom. We chat all about knowing your why, the importance of , and why finding help in private practice will be a total game-changer for your business. Meet Jamey Schrier Today, I live in Rockville, Maryland with my wife Colleen and kids Jack and Gracie. I’ve got an amazing (and growing) team...

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Michaela Bucchianeri | How To Practice In Multiple States | TPOT 184 show art Michaela Bucchianeri | How To Practice In Multiple States | TPOT 184

The Practice of Therapy Podcast with Gordon Brewer

Michaela is a licensed psychologist and copywriter for health and wellness professionals. She joins the show today to speak about expanding your reach with marketing, specifically in multiple states. First, therapists need to redefine marketing and how it looks for them. Plus, Michaela talks about the importance of an 'About Page' and how you can uplevel the copy you use on your website and social media. Meet Michaela Bucchianeri Michaela Bucchianeri [mih-KAY-luh BOO-kyuh-NEHR-ee], PhD, LP, is a licensed psychologist and copy coach for health and wellness professionals. She shares practical...

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4 Ways To Be In Private Practice as a Clinician | TPOT 183 show art 4 Ways To Be In Private Practice as a Clinician | TPOT 183

The Practice of Therapy Podcast with Gordon Brewer

Is the traditional private practice a good fit for you? This episode is all about the different ways you can be in private practice and why it may or may not be suitable. First, Gordon explains what type of clinician would excel at private practice and how it can be a great challenge for most people. Then, Gordon dives into the four different ways to be in private practice as a clinician. Tune in for tips and tricks on how to start, grow, and expand your practice. Is Private Practice Right For You? Private practice isn't necessarily for everyone. It takes a certain kind of person to be in...

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Manoj Kanagaraj | Insurance Paneling Options with Grow Therapy | TPOT 182 show art Manoj Kanagaraj | Insurance Paneling Options with Grow Therapy | TPOT 182

The Practice of Therapy Podcast with Gordon Brewer

Today I am lucky to have Manoj Kanagaraj from join the show. is a multi-state behavioral health group on a mission to help independent providers thrive. There are many benefits to working with Grow Therapy, and Manoj explains who will thrive working with them. If you are looking to dive into private practice, Therapy might be right for you. Tune in as we talk about how will help you collect from insurance companies, the importance of a community on your journey, and how to get started with .   Meet Manoj Kanagaraj Manoj Kanagaraj is an MD/MBA Candidate at Harvard Medical...

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Andréa Jones | Beating Social Media Overwhelm in Private Practice | TPOT 181 show art Andréa Jones | Beating Social Media Overwhelm in Private Practice | TPOT 181

The Practice of Therapy Podcast with Gordon Brewer

Are you ready to make an impact? Andréa Jones helps coaches, consultants, thought leaders, and passion-led online business owners impact and empower more people through strategic social media marketing strategies. First, we talk about how to fight the overwhelm of social media. Then, we dive into the importance of starting small and staying consistent. Tune in as Andréa gives loads of social media tips, including the ABCs of writing captions. Meet Andréa Jones Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful...

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More Episodes

In this episode, Jessica from Simplified SEO Consulting joins the show. First, Jessica explains how she has learned to accept her imperfections when it comes to time management. Remember, therapists can't be all things to all people all of the time! Plus, Jessica tells us what she has done to make her email inbox so much more manageable. Tune in as Jessica gives loads of tips on SEO and how to get your counseling website to rank higher on Google. 

Meet Jessica Tappana

Jessica Tappana started her private practice on her maternity leave about 20 months ago. After filling up in only a matter of months, she decided to bring on other therapists as 1099s and transitioned Aspire Counseling into a group practice. Worried about how she would fill the caseloads of these new therapists, Jessica tried several different marketing strategies.  Ultimately, she decided to focus on getting her website to the first page of Google and began teaching herself SEO at nights after her kids were in bed. Slowly after gathering a couple of tips here and there, she got her website to the first page for nearly every keyword she targets.  Aspire Counseling has grown to now include five therapists and a virtual assistant! In fact, all of the therapists are nearly full, and Jessica hopes to find a few more quality team members in the months to come.

Meanwhile, Jessica has discovered a passion for teaching other private practice owners what she has learned about website Search Engine Optimization.  As a private practice SEO Consultant, she has had the opportunity to work with therapists from around the country sharing her SEO secrets.  She’s both optimized websites for private practices AND has taught therapists how to do the SEO work themselves through Zoom meetings and enjoyed watching their sites begin to climb to the first page of Google even in larger metropolitan areas like Atlanta or Houston.  Recently Jessica released a FREE 7-day e-mail series that teaches therapists all the necessary information they need to know and has received positive feedback across the board from other practice owners who are raving about the vast amount of information covered in only seven e-mails.

Accepting Imperfections Around Time Management

Accepting your imperfections and accepting your reality will be critical when it comes to time management. Some people always think they can see one more client during the day. However, you’ll start to realize that’s not always practical. In reality, you can do better if you accept your limitations as a private practice owner and as a therapist. Drawing boundaries will help you stay more present in everything that you do. Remember, you can’t be everything to everyone all of the time. When you have healthy boundaries between work and your personal life, you will be a better therapist because of it.

Managing Your Email Inbox

Jessica has started getting some help with managing her email inbox. Many people find that they put incredible pressure on themselves to respond to emails immediately or within twenty-four hours. Depending on how full your inbox is, that can be impossible. That’s why Jessica is outsourcing help for her email work. Of course, there are emails that she needs to respond to personally. However, those go into a particular folder for her to check periodically. In fact, Jessica is getting help from Uriah Guilford, who made an appearance on The Practice of Therapy Podcast episode 176. His 7-Day Email Transformation Challenge has been a total game-changer for Jessica and how she runs her inbox.  

Outsourcing Your SEO

Jessica outsources a lot of her private practice SEO. Even though Jessica is knowledgeable in SEO, she has trained all her staff to do it. Jessica realized that she doesn’t need to be the one to optimize all of her blog posts. When Jessica first started her website, absolutely no one was clicking on it. However, Jessica learned everything she needed to know about SEO and applied it to her counseling website. Now, Jessica has a full practice and a thriving business. At Simplified SEO Consulting, Jessica helps her clients get to the top of search engines. That way, therapists can fill their caseloads and reach their ideal clients. If you’re looking to learn more about SEO, Jessica has Online SEO Courses for DIY Practice Owners.

SEO Tip: Content Is Key

Content will be your best asset when it comes to SEO for your private practice website. Therapists are always worried about writing the right thing. When you write a lot on your website, therapists often think that their potential clients aren’t going to read the content. Well, Jessica says a great way to improve readability is by creating subheadings for your content. That way, if someone is scanning the page, they can find exactly what they are looking for when reading the subheadings. You need enough information on your website for Google to know what your content is all about. If you don’t have enough content, Google won’t pull your website up when someone is making a search.

Having A Niche Is Critical For Your SEO

When you have a niche, SEO content will be a breeze. Instead of having fifty different specialties, you can narrow it down to a select few. When you narrow it down, you can write all sorts of things about those niches. If you niche down and write a whole page about depression, that’s a great start. Then, write blog posts on how to combat depression, tips for dealing with depression, what to know about depression. That way, Google starts to see that this website knows a lot about depression. When people search for help with depression, your website will pop up.

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

Jessica’s Resources

Aspire Counseling MO

Simplified SEO Consulting 

Email: [email protected]

Resources

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Solo to Group Practice: Adding More Therapists to Grow Your Time & Income

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Google Workspace for Therapists | The E-Course

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Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.