Andréa Jones | Beating Social Media Overwhelm in Private Practice | TPOT 181
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 06/07/2021
Beyond the Diagnosis: The Stories That Shape Our Clients | Dr. Travis Heath | TPOT 454
The Practice of Therapy Podcast with Gordon Brewer
What do we miss when a diagnosis becomes the whole story? Dr. Travis Heath joins Gordon Brewer to explore how narrative therapy helps us understand the stories clients tell about themselves—and the stories their families, communities, and culture tell about them. Together, they discuss how labels can both offer clarity and limit understanding, why slowing down matters in therapy, and how curiosity can open up new possibilities. Travis also shares ways therapists can reflect on their sessions, question familiar assumptions, and move beyond simply listing a client’s strengths to hearing the...
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What Growing a Group Practice Really Takes | Whitney Owens | TPOT 453
The Practice of Therapy Podcast with Gordon Brewer
Growing a private practice takes more than adding clients and hiring therapists. It also means learning to delegate, trust your team, and let go of doing everything yourself. In this episode, Gordon Brewer welcomes back Whitney Owens, founder of Water’s Edge Counseling and Wise Practice Consulting. Whitney shares her journey from solo therapist to group practice owner, including the challenges of building a leadership team, navigating staff turnover, and creating systems that support growth. Gordon and Whitney explore how confidence develops through experience, why clear values matter in...
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How Therapists Can Practice What We Preach About Mindfulness | Debi Trent Brown | TPOT 452
The Practice of Therapy Podcast with Gordon Brewer
Therapists spend a lot of time encouraging clients to slow down, practice mindfulness, and become more aware of what they need—but practicing those same things in our own lives can be much harder. In this episode, Gordon talks with Debi Trent Brown about mindfulness beyond meditation, the importance of creating small moments of joy, and what it means to live more authentically. They explore how the “rules” we pick up from family, culture, and society can quietly shape our choices, why pausing before we respond can help us better understand ourselves, and how consistency—not...
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How to Make More Impact Without Adding More Clients | James Marland | TPOT 451
The Practice of Therapy Podcast with Gordon Brewer
What happens when being “successful” in private practice starts to look a lot like burnout? In this episode, Gordon talks with James Marland about the three traps that can keep therapists stuck in one-on-one work: the clock trap, calendar trap, and couch trap. They unpack why being fully booked isn’t always the same as being free, and how tying your income, time, and impact entirely to client hours can eventually become exhausting. James also shares practical ways therapists can begin thinking beyond traditional one-on-one work through workshops, courses, trainings, and other resources...
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Supporting Postpartum Moms Through Private Practice | Hannah Short | TPOT 450
The Practice of Therapy Podcast with Gordon Brewer
One of the things I’ve learned over the years is that the work we feel most drawn to often has some connection to our own experiences. That doesn’t mean our story becomes the center of the therapy room, but it can absolutely shape the populations we care about, the problems we notice, and the kind of practice we want to build. In this episode, I talk with Hannah Short about how her own experiences with eating disorder recovery and postpartum helped shape her clinical niche. We also get into thoughtful self-disclosure, creating a practice where clients feel genuinely understood, moving from...
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Branding Your Private Practice: How to Stand Out and Get Found | Ritu Riedweg | TPOT 449
The Practice of Therapy Podcast with Gordon Brewer
When therapists think about branding, it’s easy to immediately think about logos, fonts, colors, and websites. But your brand is so much more than what your practice looks like online. It is also the feeling people get when they encounter you, the story they associate with you, and ultimately, whether they feel like they can trust you. In this episode of The Practice of Therapy Podcast, I had the pleasure of talking with Ritu Riedweg about personal branding, marketing, and what therapists can do to make their practices easier to find and easier to connect with. Ritu brings an interesting...
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Working With High-Risk Teens in Private Practice | Katie K. May | TPOT 448
The Practice of Therapy Podcast with Gordon Brewer
Working with high-risk teens can feel overwhelming, especially when self-harm, suicidal thoughts, emotional dysregulation, or repeated hospitalizations are part of the picture. So how can therapists provide both compassion and structure without letting fear drive the treatment? In this episode, Gordon talks with Katie K. May about working effectively with high-risk teens and their families. Katie shares why validation matters, how therapists can provide strong clinical leadership, and why caregiver involvement is such an important part of the process. They also discuss proactive safety...
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Why Rapport Matters More Than Ever in Private Practice | Nora Anger | TPOT 447
The Practice of Therapy Podcast with Gordon Brewer
Building rapport isn’t just about helping clients feel comfortable. It can play a major role in whether they trust you, open up, and keep coming back. In this episode, I sit down with Nora Anger, LPC, to talk about building stronger therapeutic relationships in private practice. We discuss what clients really want from their therapists, common reasons they leave therapy, thoughtful self-disclosure, creating safety and trust, and how to balance compassion with challenging clients when they need it. Resources Mentioned In This Episode Meet Nora Anger Nora Anger, MS, LPC, is a...
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Is Your Private Practice Too Dependent on You? | TaVona Denise | TPOT 446
The Practice of Therapy Podcast with Gordon Brewer
What happens to your private practice when you step away? In this episode, Gordon talks with TaVona Denise about what her Private Practice Vitality Report revealed about owner dependency, burnout, delegation, and the systems that keep a practice running. They explore why hiring more staff doesn’t always create more freedom, how to tell if your practice still depends too heavily on you, and the simple 30-day question that can uncover exactly where your systems need work. If you want to build a practice that can grow without requiring you to be involved in every decision, this conversation is...
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The Systems Your Private Practice Needs to Run Smoothly | Lisa Permar | TPOT 445
The Practice of Therapy Podcast with Gordon Brewer
A private practice can look successful on the outside and still feel exhausting behind the scenes. Clients are showing up, revenue is coming in, and everything appears to be working, but the owner may still be answering every question, fixing every exception, following up on loose ends, and carrying far too much of the practice in their own head. In this episode, Gordon talks with Lisa Permar about the small, repeated friction points that quietly drain a practice owner’s time, attention, and energy. They explore how everyday tasks around intake, scheduling, billing, documentation, and team...
info_outlineAre you ready to make an impact? Andréa Jones helps coaches, consultants, thought leaders, and passion-led online business owners impact and empower more people through strategic social media marketing strategies. First, we talk about how to fight the overwhelm of social media. Then, we dive into the importance of starting small and staying consistent. Tune in as Andréa gives loads of social media tips, including the ABCs of writing captions.
Meet Andréa Jones
Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years of experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School.
You can find her online at onlinedrea.com or @onlinedrea on Instagram.
Fighting The Overwhelm of Social Media
Feeling overwhelmed by social media is natural; social media can feel like another language sometimes. To fight the overwhelm, choose a platform that you are most comfortable with to get started. If you already have a personal Facebook account, then it can be easy to create a Facebook account for your private practice. Next, think about how you should spend time on these platforms.
Andréa says you should focus on a time limit for social media. There's so much that goes into posts, and it may add to that overwhelming feeling when you spend too much time on one. So when you sit down to write those posts, try to spend one hour a week working on your social media content. Sometimes in that one hour, you may only put together one caption and snap a photo of your location, and that's okay. Throughout the week, check your account for ten minutes each day. Checking daily really helps build the muscle and the skills needed to do social media.
Start Small With Social Media
When we look at social media, sometimes we're looking at a team of people working on their social media accounts. People who are in private practice still hire a group of people to help them with their work. Even though you see a selfie, you see a video; sometimes, there's a team of people behind that. When you compare yourself to other people on social media, you're not giving yourself a fair chance. Overall, you will want to start small when it comes to your social media. Over time, you can add more people to help you out with your posts and your content.
The Importance of Consistency
First, start with one social media platform. Instead of having consistent posts, be consistent with the time that you spend on social media. You will get better at it naturally; just like anything, you will get better the more you practice. Focus on one platform and get consistent. Before you dive into social media, Andréa has an exercise that you can do. On one side of a piece of paper, write the word "before." On the other side, write the word "after." Now, think about your clients. What do they feel before working with you, and what do they feel after working with you. Write down all of these feelings. Later, these feelings can all be turned into social media posts.
The ABCs of Writing A Caption
Your captions on social media should follow the ABC rule.
A: Grabbing attention in some way. Why would someone stop at your post when they are scrolling through social media?
B: Benefit statement. Tell your followers why you want to help them and how you are going to do that. Focus on the feelings of your potential clients.
C: Call to action. This is the part where we're extending our hands out; we're inviting them to take that next step with us.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Andrea’s Resources
Website
Savvy Social School
Social Media Rockstar Framework {Free Mini Course}
Resources
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.