Andréa Jones | Beating Social Media Overwhelm in Private Practice | TPOT 181
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 06/07/2021
Gary Katz | Build a Group Practice on Connection, Not Chaos | TPOT 388
The Practice of Therapy Podcast with Gordon Brewer
🎧 Ready to Grow Your Practice Without Losing Your Soul? This Episode’s for You. In this episode, Gordon sits down with Gary Katz—psychotherapist, group practice owner, and intimacy expert—who’s scaling his business across state lines without sacrificing connection, clinical quality, or his sanity. Gary opens up about what it really takes to grow a group practice that feels good, not just on paper, but in your body, your calendar, and your team culture. From building tight-knit pods of therapists to letting go of perfection and people-pleasing, this conversation is packed with honest...
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Edy Nathan | Supporting Clients Through Complex Grief in Private Practice | TPOT 387
The Practice of Therapy Podcast with Gordon Brewer
Let’s talk about grief. (I know—what a fun little opener, right?) But hang in there, because Edy Nathan doesn’t talk about grief the way most people do. There’s no clinical detachment or textbook jargon here. Edy speaks from the kind of deep, personal knowing that only comes from living it. She lost her partner at 27—a heartbreak that didn’t just shatter her world, but reshaped it completely. Instead of stuffing it down or soldiering through, Edy got curious. She studied grief, sat with it, wrote about it, and eventually made it her life’s work. Today, she helps others see grief...
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Kerry Thomas | Mood, Food, and Medicine in Private Practice | TPOT 386
The Practice of Therapy Podcast with Gordon Brewer
What if your private practice could be a place where people stop trying to fix themselves—and start actually feeling what’s going on inside? In this powerful episode, Kerry Thomas pulls back the curtain on her 25-year journey in mental health, sharing how a personal wake-up call challenged everything she thought she knew about therapy, medication, and what it really means to heal. We talk about the connection between nutrition and mood, why numbing emotions isn’t the answer, and how private practice therapists can stop pathologizing normal human experiences. This one’s...
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Julie Herres | Private Practice Tax Changes Ahead | TPOT 385
The Practice of Therapy Podcast with Gordon Brewer
Let’s be honest: when someone says “Let’s talk tax law,” most of us want to fake a Wi-Fi outage and run for cover. But when Julie Herres joins The Practice of Therapy Podcast, you actually want to lean in. Somehow, she manages to make the ever-shifting sands of tax policy sound (dare we say it?) friendly — like a conversation over coffee with a really smart friend who also color-codes her spreadsheets. So, what’s happening with taxes in 2025? Buckle up, practice owners, because there’s a whole lot of “maybe” in the air. But Julie’s here to help us wade through the...
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Dori Lewis | Should you Consider Integrating Psychedelics into Trauma Work in Private Practice? | TPOT 384
The Practice of Therapy Podcast with Gordon Brewer
What if the path to healing trauma isn’t just through talk therapy, but through carefully guided psychedelic experiences? In this episode of The Practice of Therapy Podcast, I sit down with Dori, an experienced therapist and psychedelic facilitator, who shares her deeply informed perspective on the nuanced, responsible, and transformational use of medicines like ketamine, MDMA, and psilocybin mushrooms. Dori doesn’t just follow trends—she’s been on the frontlines, participating in research, working underground before legalization, and now helping clients access inner healing...
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Tamar Blue | Creating a Safer Space for Peer Support and Digital Therapy | TPOT 383
The Practice of Therapy Podcast with Gordon Brewer
Are you ready to discover a powerful new way to support your clients—and yourself? In this episode of The Practice of Therapy Podcast, Gordon sits down with Tamar Blue, founder of , a revolutionary platform that empowers therapists, coaches, and mental health advocates to create secure, community-driven support groups online. Whether you're a provider looking to scale your services or someone seeking a safe space to heal and connect, this conversation is packed with insight, innovation, and heart. Don’t miss this inspiring story of how one woman turned a passion for peer support into a...
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Steve Bisson | Let the Work Find You: Niching with First Responders Through Podcasting | TPOT 382
The Practice of Therapy Podcast with Gordon Brewer
What Happens When the Work Finds You? Steve Bisson didn’t plan to become a go-to therapist for first responders—but sometimes, purpose arrives without a roadmap. In this episode, Steve shares how a chance encounter on a crisis team back in 1999 set off a chain of events that led to a passionate, purpose-filled career. From riding along in police cruisers to launching a podcast that speaks directly to the hearts of firefighters, paramedics, and law enforcement officers, Steve’s story is a powerful reminder that when you say yes to the work that moves you, incredible things happen. Whether...
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Jeremy Zug | Private Pay, Insurance, or Hybrid? Decide For Your Private Practice | TPOT 381
The Practice of Therapy Podcast with Gordon Brewer
What if the two most important questions in your practice— 'Is this financially viable?' and 'Am I doing the work I love?' — didn’t have to compete? In this eye-opening episode, Jeremy dives deep into the strategic crossroads every private practice owner faces, especially when considering whether to take insurance, stay private pay, or explore a hybrid model. He breaks down the real numbers, state-by-state reimbursement differences, and the often-overlooked red flags in insurance relationships—like sneaky non-quantitative treatment limitations and the true cost of claim denials....
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James Marland | Stop Trading Hours for Income: Scalable Growth in Private Practice | TPOT 380
The Practice of Therapy Podcast with Gordon Brewer
Are you tired of the “time for dollars” trap—where every vacation, sick day, or even slow week hits your bottom line? In this episode, James Marland gets real about the burnout that comes from trading hours for income and why the solution isn’t just slapping together an online course. He dives into what it really takes to build something scalable and sustainable—without losing yourself or your sanity in the process. Whether you’ve toyed with the idea of creating a course or you’re just craving more freedom in your practice, this conversation is a must-listen. It's honest,...
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Dr. Robyn Miller | Preparing For The Worst: Professional Wills in Private Practice | TPOT 379
The Practice of Therapy Podcast with Gordon Brewer
What happens to our clients when we’re suddenly not there to care for them? In this powerful and eye-opening episode, Dr. Robyn Miller dives into the difficult but essential topic most therapists avoid: what happens when a therapist dies or becomes incapacitated. With compassion, clarity, and deep professional insight, Dr. Miller reveals the ethical, legal, and emotional chaos that can follow when we don’t have a solid closure plan in place—and how TheraClosure offers a dignified, comprehensive solution. If you’re a mental health professional who’s ever told yourself, “I’ll...
info_outlineAre you ready to make an impact? Andréa Jones helps coaches, consultants, thought leaders, and passion-led online business owners impact and empower more people through strategic social media marketing strategies. First, we talk about how to fight the overwhelm of social media. Then, we dive into the importance of starting small and staying consistent. Tune in as Andréa gives loads of social media tips, including the ABCs of writing captions.
Meet Andréa Jones
Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years of experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School.
You can find her online at onlinedrea.com or @onlinedrea on Instagram.
Fighting The Overwhelm of Social Media
Feeling overwhelmed by social media is natural; social media can feel like another language sometimes. To fight the overwhelm, choose a platform that you are most comfortable with to get started. If you already have a personal Facebook account, then it can be easy to create a Facebook account for your private practice. Next, think about how you should spend time on these platforms.
Andréa says you should focus on a time limit for social media. There's so much that goes into posts, and it may add to that overwhelming feeling when you spend too much time on one. So when you sit down to write those posts, try to spend one hour a week working on your social media content. Sometimes in that one hour, you may only put together one caption and snap a photo of your location, and that's okay. Throughout the week, check your account for ten minutes each day. Checking daily really helps build the muscle and the skills needed to do social media.
Start Small With Social Media
When we look at social media, sometimes we're looking at a team of people working on their social media accounts. People who are in private practice still hire a group of people to help them with their work. Even though you see a selfie, you see a video; sometimes, there's a team of people behind that. When you compare yourself to other people on social media, you're not giving yourself a fair chance. Overall, you will want to start small when it comes to your social media. Over time, you can add more people to help you out with your posts and your content.
The Importance of Consistency
First, start with one social media platform. Instead of having consistent posts, be consistent with the time that you spend on social media. You will get better at it naturally; just like anything, you will get better the more you practice. Focus on one platform and get consistent. Before you dive into social media, Andréa has an exercise that you can do. On one side of a piece of paper, write the word "before." On the other side, write the word "after." Now, think about your clients. What do they feel before working with you, and what do they feel after working with you. Write down all of these feelings. Later, these feelings can all be turned into social media posts.
The ABCs of Writing A Caption
Your captions on social media should follow the ABC rule.
A: Grabbing attention in some way. Why would someone stop at your post when they are scrolling through social media?
B: Benefit statement. Tell your followers why you want to help them and how you are going to do that. Focus on the feelings of your potential clients.
C: Call to action. This is the part where we're extending our hands out; we're inviting them to take that next step with us.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Andrea’s Resources
Website
Savvy Social School
Social Media Rockstar Framework {Free Mini Course}
Resources
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Google Workspace The Webinar
Solo to Group Practice: Adding More Therapists to Grow Your Time & Income
Money Matters In Private Practice | The Course
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Google Workspace for Therapists | The E-Course
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Cool Resources
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.