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Andréa Jones | Beating Social Media Overwhelm in Private Practice | TPOT 181

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 06/07/2021

Chris Swenson | Self-Publishing for Therapists, Coaches, and Consultants | TPOT 189 show art Chris Swenson | Self-Publishing for Therapists, Coaches, and Consultants | TPOT 189

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Chris talks about the process he uses to books. If you don’t think writing a book is worth it, Chris is here to tell you otherwise. You may not make a ton of money from royalties; however, self-publishing has many other benefits. You can diversify your income when you’re known as an authority figure and as an expert in your field. Tune in as Chris dives deep into the self-publishing process, including the importance of an outline, an editor, and how to navigate imposter syndrome. Meet Chris Swenson  is the author of the recently published book, “Private Practice...

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The Practice of Therapy Podcast with Gordon Brewer

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Salley Schmid | How To Self-Publish & Diversify Private Practice Income | TPOT 187 show art Salley Schmid | How To Self-Publish & Diversify Private Practice Income | TPOT 187

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Salley Schmid takes us through her journey to creating journals for her clients. Not only is creating products a great way to , but it also is a fantastic way to help people who wouldn't typically be in your reach. One of Salley's journals is a tool for clients to calm their emotions and thoughts when they are running amuck. Tune in as Salley talks about the self-publishing process, what to know before writing a book, and the importance of multiple income streams in private practice.  Meet Salley Schmid I am a Kansas native, having been transplanted to Texas from...

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Salley Schmid | How To Self-Publish & Diversify Private Practice Income | TPOT 187 show art Salley Schmid | How To Self-Publish & Diversify Private Practice Income | TPOT 187

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In this episode, Salley Schmid takes us through her journey to creating journals for her clients. Not only is creating products a great way to , but it also is a fantastic way to help people who wouldn't typically be in your reach. One of Salley's journals is a tool for clients to calm their emotions and thoughts when they are running amuck. Tune in as Salley talks about the self-publishing process, what to know before writing a book, and the importance of multiple income streams in private practice.  Meet Salley Schmid I am a Kansas native, having been transplanted to Texas from...

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Everyone knows that you need to you do what you do. However, once you , it's time to figure out who will help on your private practice journey. I have Jamey Schrier on the show. He helps teach practice owners from all over North America how to build the business of their dreams and achieve practice freedom. We chat all about knowing your why, the importance of , and why finding help in private practice will be a total game-changer for your business. Meet Jamey Schrier Today, I live in Rockville, Maryland with my wife Colleen and kids Jack and Gracie. I’ve got an amazing (and growing) team...

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Is the traditional private practice a good fit for you? This episode is all about the different ways you can be in private practice and why it may or may not be suitable. First, Gordon explains what type of clinician would excel at private practice and how it can be a great challenge for most people. Then, Gordon dives into the four different ways to be in private practice as a clinician. Tune in for tips and tricks on how to start, grow, and expand your practice. Is Private Practice Right For You? Private practice isn't necessarily for everyone. It takes a certain kind of person to be in...

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Andréa Jones | Beating Social Media Overwhelm in Private Practice | TPOT 181 show art Andréa Jones | Beating Social Media Overwhelm in Private Practice | TPOT 181

The Practice of Therapy Podcast with Gordon Brewer

Are you ready to make an impact? Andréa Jones helps coaches, consultants, thought leaders, and passion-led online business owners impact and empower more people through strategic social media marketing strategies. First, we talk about how to fight the overwhelm of social media. Then, we dive into the importance of starting small and staying consistent. Tune in as Andréa gives loads of social media tips, including the ABCs of writing captions. Meet Andréa Jones Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful...

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Are you ready to make an impact? Andréa Jones helps coaches, consultants, thought leaders, and passion-led online business owners impact and empower more people through strategic social media marketing strategies. First, we talk about how to fight the overwhelm of social media. Then, we dive into the importance of starting small and staying consistent. Tune in as Andréa gives loads of social media tips, including the ABCs of writing captions.

Meet Andréa Jones

Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years of experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School.

You can find her online at onlinedrea.com or @onlinedrea on Instagram.

Fighting The Overwhelm of Social Media

Feeling overwhelmed by social media is natural; social media can feel like another language sometimes. To fight the overwhelm, choose a platform that you are most comfortable with to get started. If you already have a personal Facebook account, then it can be easy to create a Facebook account for your private practice. Next, think about how you should spend time on these platforms.

Andréa says you should focus on a time limit for social media. There's so much that goes into posts, and it may add to that overwhelming feeling when you spend too much time on one. So when you sit down to write those posts, try to spend one hour a week working on your social media content. Sometimes in that one hour, you may only put together one caption and snap a photo of your location, and that's okay. Throughout the week, check your account for ten minutes each day. Checking daily really helps build the muscle and the skills needed to do social media.

Start Small With Social Media

When we look at social media, sometimes we're looking at a team of people working on their social media accounts. People who are in private practice still hire a group of people to help them with their work. Even though you see a selfie, you see a video; sometimes, there's a team of people behind that. When you compare yourself to other people on social media, you're not giving yourself a fair chance. Overall, you will want to start small when it comes to your social media. Over time, you can add more people to help you out with your posts and your content.

The Importance of Consistency

First, start with one social media platform. Instead of having consistent posts, be consistent with the time that you spend on social media. You will get better at it naturally; just like anything, you will get better the more you practice. Focus on one platform and get consistent. Before you dive into social media, Andréa has an exercise that you can do. On one side of a piece of paper, write the word "before." On the other side, write the word "after." Now, think about your clients. What do they feel before working with you, and what do they feel after working with you. Write down all of these feelings. Later, these feelings can all be turned into social media posts.

The ABCs of Writing A Caption

Your captions on social media should follow the ABC rule.

A: Grabbing attention in some way. Why would someone stop at your post when they are scrolling through social media?

B: Benefit statement. Tell your followers why you want to help them and how you are going to do that. Focus on the feelings of your potential clients.

C: Call to action. This is the part where we're extending our hands out; we're inviting them to take that next step with us.

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

Andrea’s Resources

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Savvy Social School

Social Media Rockstar Framework {Free Mini Course}

Resources

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Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.