Libsyn Directory

Aaron Carpenter | Tips For Private Practice Branding | TPOT 186

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 07/12/2021

How AI Can Transform Private Practice Marketing | Greg Goodman | TPOT 413

The Practice of Therapy Podcast with Gordon Brewer

I am so excited for today’s episode because we’re diving into one of the most transformative tools in private practice right now: AI. And joining me is someone who has been living at the intersection of mental health, creativity, and digital marketing for nearly two decades—Greg Goodman of Goodman Creatives. Greg isn’t a therapist, but his story is rooted deeply in the world of mental health. Inspired by his father’s work as a clinician, he built a career helping therapists share their voice, grow their practices, and create meaningful impact through smart, authentic marketing....

Why Private Practice Owners Feel Overwhelmed (and How to Fix It) | Samantha Parrinello | TPOT 412

The Practice of Therapy Podcast with Gordon Brewer

If you’ve ever ended a workday wondering, “Where did all my time go?”—this episode is going to change the way you run your business. In today’s conversation, I sit down with executive coach Samantha Perinello, a powerhouse in helping business owners reclaim their time, streamline their operations, and finally build the kind of practice that doesn’t rely on them for every little task. Samantha has a remarkable track record—her clients regularly get back 10 to 14 hours every single week—and she’s here to break down exactly how that happens. We dive into the real reasons so many...

How Personal Calling Shapes Your Private Practice | Derrick Boger | TPOT 411

The Practice of Therapy Podcast with Gordon Brewer

In today’s episode of The Practice of Therapy Podcast, I’m excited to introduce you to someone who made a big impact on me at the Wise Practice Conference—Derrick Boger. Derrick is a licensed clinical mental health counselor, military veteran, former firefighter, and the founder of Transformation Christian Counseling in Greensboro, North Carolina. His journey into the therapy world is rooted in a lifelong commitment to serving others, and you’ll hear that passion come through in every part of our conversation. In this episode, Derrick and I dive deep into what it really looks like to...

The Exit Plan Every Therapist Should Have (But Most Don’t) | Carla Titus | TPOT 410

The Practice of Therapy Podcast with Gordon Brewer

Welcome back to the Practice of Therapy Podcast! I’m Gordon Brewer, and I am so glad you’re here today because we’re diving into a topic that every private practice owner needs to be thinking about—whether you’re brand new or decades into the work. I’m thrilled to welcome back my friend and financial powerhouse, Carla Titus. Every time Carla joins us, she brings clarity, strategy, and a whole lot of honesty about what it really takes to run a profitable, sustainable practice. And today, we’re talking about something most of us don’t think about until we’re exhausted, burned...

How Traditional Therapy Misses the Mark for Men | Marc Azoulay | TPOT 409

The Practice of Therapy Podcast with Gordon Brewer

Today’s episode is one I’ve been looking forward to for a long time. We’re diving into a topic that doesn’t get talked about nearly enough in our field—men’s mental health—and why so many traditional therapy approaches miss the mark when it comes to helping men heal. My guest is Marc Azoulay, LPC, LAC, CGP, ACS—the founder of Men’s Therapy Online and host of The Men’s Therapy Podcast. Marc brings a powerful blend of psychoanalysis, neuroscience, and Buddhism to his work, and he’s built an incredible community that helps men get real, get connected, and get results. In...

Integrating Sexuality and Somatic Work in Private Practice | Darshana Avila | TPOT 408

The Practice of Therapy Podcast with Gordon Brewer

In today’s episode, I am sitting down with Darshana Avila for a truly fascinating and important conversation about the intersection of sexuality, somatic work, and trauma healing. As therapists, we often talk about the mind and body connection, but many of us shy away from exploring how that connection relates to our clients’ sexuality, intimacy, and sense of pleasure. Darshana brings a deeply trauma-informed and culturally sensitive approach to this work, helping clients reconnect with their bodies, navigate consent, and move beyond shame into embodied wholeness. In our discussion,...

Boundaries, Growth, and Private Practice Success | Dr. Jason Branch | TPOT 407

The Practice of Therapy Podcast with Gordon Brewer

Well, y’all are in for a treat today. My guest, Dr. Jason Branch, brings some serious fire and fresh perspective to this conversation. He’s been in the counseling world for over two decades, as a clinician, educator, and entrepreneur, and what I love most about him is how real he gets about the struggles we all face in private practice: imposter syndrome, perfectionism, and finding the courage to just keep showing up. Jason has an incredible way of using analogies that stick: salamanders, gators, and what he calls being D.U.N. - doing things that are different, uncomfortable, and new....

The Keys to Private Practice Success | Wendy Pitts Reeves | TPOT 406

The Practice of Therapy Podcast with Gordon Brewer

When I first connected with Wendy Pitts Reeves, I knew she was someone who truly gets it — the ups, downs, and constant balancing act of running a private practice. In this episode, Wendy joins me to share her powerful framework, The Seven Pillars of a Thriving Private Practice, and it’s one you’ll want to take notes on. Wendy has spent decades building her own successful practice in Tennessee and now helps other therapists do the same through her coaching and podcast, Ideal Practice. In our conversation, we dive into what it takes to build a business that’s not just profitable, but...

Low-Dose Ketamine Treatment Options in Private Practice | Sharon Niv, Ph.D. | TPOT 405

The Practice of Therapy Podcast with Gordon Brewer

Today’s episode is one I’ve really been looking forward to because we’re diving into something that’s transforming the way we think about mental health treatment: low-dose ketamine therapy. My guest, Dr. Sharon Niv, is the co-founder of Joyous, a public benefit company helping make this kind of care more accessible and affordable than ever before. Sharon brings a fascinating background in cognitive psychology, meditation, and technology, and she’s helping bridge the gap between neuroscience and therapy in a way that’s incredibly gentle, safe, and empowering for both clients...

Making Profit First Work For You in Private Practice | Julie Herres | TPOT 404

The Practice of Therapy Podcast with Gordon Brewer

I’m so glad to welcome Julie Herres back to the podcast! Julie is the founder of GreenOak Accounting, the host of the Therapy for Your Money Podcast, and the author of Profit First for Therapists. This time, she’s joining me to talk about her brand-new Profit First for Therapists Workbook — a hands-on companion to her original book that helps you actually implement the Profit First system in your practice. In this episode, we dig into what it really takes to build a financially sustainable practice. Julie explains how she helps therapists move from confusion to clarity by using simple...

More Episodes

Aaron Carpenter has worked with hundreds of therapists, creating logos, practice websites, and mental health professional portals. He is here to give you some ideas around your branding, niche, and how you're putting yourself out there so that people can find you. The key to having a successful marketing campaign in private practice is by being clear about how you can help people. Tune in as Aaron gives tips for your website, marketing, and branding in private practice.

Meet Aaron Carpenter

Aaron Carpenter founded Legendary Lion Creative Agency in 2011. Since then, he’s worked with hundreds of therapists creating logos, practice websites, and mental health professional portals. Aaron and his firm work with mental health professionals to improve their digital presence through Mental Health Marketing where new resources and toolkits are made available to therapists for free every month. You can learn more at https://mentalhealth.legendarylion.com/.

Questions To Ask About Your Marketing

Before you start coming up with designs for marketing your brand, there a few questions that you need to ask yourself:

What does my space look like?
What makes me unique?
Why did I get started in private practice?
Why did I choose my business name?

Going through this activity will help you get clarity around your business and how you want to portray yourself visually. Most private practice owners do not have training in marketing. So, something we need to learn is the importance of creating a brand and understanding what that means for you and your business.

The Importance of Creating A Brand

When people create marketing materials, they think it's getting too salesy. However, marketing can be a way to build rapport and trust with potential clients. Branding is like the clothes that you wear. If you showed up to work in your pajamas, it wouldn't be the best foot forward. It's time to think about what feeling you want your clients to feel while at your practice. Usually, there is something unique that will help your clients be comfortable. Branding is a significant investment. If 100 potential clients reach out to you, how many of those are not taking you as seriously as you would like to be taken? That's why you need to spend energy on your online brand.

Covid Changed The Online World

During Covid, everyone had to move their business to the online world. So, online you need to portray your personality – it's a big deal to take the time to explain yourself online. If a web page takes a tenth of a second slower to load, you will lose website visitors. Look at your website and determine how well it is running and if people are getting a great sense of your branding.

Tips For Improving Your Website

If you are doing your website and branding yourself, then it's critical to keep it simple. People are not interested in your credentials. Instead, they are interested in your approach to therapy. Also, your website should have dedicated pages to the services that you provide. In addition, make sure it's easy for people to connect with you. Have a phone number in your header and have a contact page where people can fill out a form. People who are looking for therapy are in an interesting spot. The more mediums that you can open up, the better off you will be.

Make It Easy For Your Potential Clients

When people are looking for a therapist, they're uninformed buyers. So, they have no idea how they're going to connect with you. You'll be better off if you can create imagery and storytelling to help clients understand what it's like to work with you or what it's like to be a patient in your practice. Clients want to know that you are professional. So, it's critical to spend time and energy on your website and on your brand.

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