Libsyn Directory

Aaron Carpenter | Tips For Private Practice Branding | TPOT 186

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 07/12/2021

Branding Your Private Practice: How to Stand Out and Get Found | Ritu Riedweg | TPOT 449

The Practice of Therapy Podcast with Gordon Brewer

When therapists think about branding, it’s easy to immediately think about logos, fonts, colors, and websites. But your brand is so much more than what your practice looks like online. It is also the feeling people get when they encounter you, the story they associate with you, and ultimately, whether they feel like they can trust you. In this episode of The Practice of Therapy Podcast, I had the pleasure of talking with Ritu Riedweg about personal branding, marketing, and what therapists can do to make their practices easier to find and easier to connect with. Ritu brings an interesting...

Working With High-Risk Teens in Private Practice | Katie K. May | TPOT 448

The Practice of Therapy Podcast with Gordon Brewer

Working with high-risk teens can feel overwhelming, especially when self-harm, suicidal thoughts, emotional dysregulation, or repeated hospitalizations are part of the picture. So how can therapists provide both compassion and structure without letting fear drive the treatment? In this episode, Gordon talks with Katie K. May about working effectively with high-risk teens and their families. Katie shares why validation matters, how therapists can provide strong clinical leadership, and why caregiver involvement is such an important part of the process. They also discuss proactive safety...

Why Rapport Matters More Than Ever in Private Practice | Nora Anger | TPOT 447

The Practice of Therapy Podcast with Gordon Brewer

Building rapport isn’t just about helping clients feel comfortable. It can play a major role in whether they trust you, open up, and keep coming back. In this episode, I sit down with Nora Anger, LPC, to talk about building stronger therapeutic relationships in private practice. We discuss what clients really want from their therapists, common reasons they leave therapy, thoughtful self-disclosure, creating safety and trust, and how to balance compassion with challenging clients when they need it. Resources Mentioned In This Episode Meet Nora Anger Nora Anger, MS, LPC, is a...

Is Your Private Practice Too Dependent on You? | TaVona Denise | TPOT 446

The Practice of Therapy Podcast with Gordon Brewer

What happens to your private practice when you step away? In this episode, Gordon talks with TaVona Denise about what her Private Practice Vitality Report revealed about owner dependency, burnout, delegation, and the systems that keep a practice running. They explore why hiring more staff doesn’t always create more freedom, how to tell if your practice still depends too heavily on you, and the simple 30-day question that can uncover exactly where your systems need work. If you want to build a practice that can grow without requiring you to be involved in every decision, this conversation is...

The Systems Your Private Practice Needs to Run Smoothly | Lisa Permar | TPOT 445

The Practice of Therapy Podcast with Gordon Brewer

A private practice can look successful on the outside and still feel exhausting behind the scenes. Clients are showing up, revenue is coming in, and everything appears to be working, but the owner may still be answering every question, fixing every exception, following up on loose ends, and carrying far too much of the practice in their own head. In this episode, Gordon talks with Lisa Permar about the small, repeated friction points that quietly drain a practice owner’s time, attention, and energy. They explore how everyday tasks around intake, scheduling, billing, documentation, and team...

Private Practice Money Mistakes That Could Be Costing You | Margo Masri | TPOT 444

The Practice of Therapy Podcast with Gordon Brewer

Your private practice may look profitable on paper, but does the money actually feel available? In this episode, Gordon talks with Margo Masri, founder of Heartfelt CFO and Tax Services, about the financial decisions that can quietly create cash flow problems for private practice owners. They explore the risks of over-hiring, ignoring taxes, taking on office space too soon, and trying to grow without fully understanding the costs involved. Margo also shares why practice owners need to know what they personally need to live on, build financial systems that can grow with the business, and...

The Neurodivergent Therapist’s Guide to Private Practice | Martin Altman | TPOT 443

The Practice of Therapy Podcast with Gordon Brewer

Have you ever wondered how much easier private practice could feel if you stopped fighting the way your brain works? In this episode, I’m talking with Martin Altman, LPC, about his experience as a therapist with ADHD and how understanding his own neurodivergence helped him find a niche that genuinely fit. We get into the strengths and challenges that can come with ADHD, how Martin stays present with clients, and why building the right systems can make private practice feel a whole lot more sustainable. Martin also shares a really helpful perspective on emotional hijacking and why distraction...

The Emotional Weight of Private Practice | Lindsay Benson | TPOT 442

The Practice of Therapy Podcast with Gordon Brewer

Therapists are great at taking care of everyone else, but we are not always so good at noticing what the work is doing to us. In this episode, I’m talking with Lindsay Benson about the hidden toll private practice can take on our nervous systems. We get into therapist burnout, the stress that builds up from sitting with difficult stories all day, and the small practices that can help us reset between sessions. Lindsay also shares her experience moving from insurance to private pay, offering therapy intensives, and building a practice that feels more sustainable. This is a great conversation...

The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441

The Practice of Therapy Podcast with Gordon Brewer

What if the biggest thing holding your private practice back isn't your marketing strategy but your mindset? In this episode, I'm joined by Tyana Tavakol to talk about the beliefs that shape the way we build our practices. We explore scarcity versus abundance, the value of finding your niche, and why trying to appeal to everyone often keeps you from connecting with the clients who need you most. We also dive into building an online practice, creating meaningful professional relationships, and learning to trust your own expertise instead of comparing yourself to everyone else. If you've ever...

Private Practice Stress: What’s Filling Your Bucket? | Kristin Oja | TPOT 440

The Practice of Therapy Podcast with Gordon Brewer

Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the “stress bucket” and how even good things, like exercise, intermittent...

More Episodes

Aaron Carpenter has worked with hundreds of therapists, creating logos, practice websites, and mental health professional portals. He is here to give you some ideas around your branding, niche, and how you're putting yourself out there so that people can find you. The key to having a successful marketing campaign in private practice is by being clear about how you can help people. Tune in as Aaron gives tips for your website, marketing, and branding in private practice.

Meet Aaron Carpenter

Aaron Carpenter founded Legendary Lion Creative Agency in 2011. Since then, he’s worked with hundreds of therapists creating logos, practice websites, and mental health professional portals. Aaron and his firm work with mental health professionals to improve their digital presence through Mental Health Marketing where new resources and toolkits are made available to therapists for free every month. You can learn more at https://mentalhealth.legendarylion.com/.

Questions To Ask About Your Marketing

Before you start coming up with designs for marketing your brand, there a few questions that you need to ask yourself:

What does my space look like?
What makes me unique?
Why did I get started in private practice?
Why did I choose my business name?

Going through this activity will help you get clarity around your business and how you want to portray yourself visually. Most private practice owners do not have training in marketing. So, something we need to learn is the importance of creating a brand and understanding what that means for you and your business.

The Importance of Creating A Brand

When people create marketing materials, they think it's getting too salesy. However, marketing can be a way to build rapport and trust with potential clients. Branding is like the clothes that you wear. If you showed up to work in your pajamas, it wouldn't be the best foot forward. It's time to think about what feeling you want your clients to feel while at your practice. Usually, there is something unique that will help your clients be comfortable. Branding is a significant investment. If 100 potential clients reach out to you, how many of those are not taking you as seriously as you would like to be taken? That's why you need to spend energy on your online brand.

Covid Changed The Online World

During Covid, everyone had to move their business to the online world. So, online you need to portray your personality – it's a big deal to take the time to explain yourself online. If a web page takes a tenth of a second slower to load, you will lose website visitors. Look at your website and determine how well it is running and if people are getting a great sense of your branding.

Tips For Improving Your Website

If you are doing your website and branding yourself, then it's critical to keep it simple. People are not interested in your credentials. Instead, they are interested in your approach to therapy. Also, your website should have dedicated pages to the services that you provide. In addition, make sure it's easy for people to connect with you. Have a phone number in your header and have a contact page where people can fill out a form. People who are looking for therapy are in an interesting spot. The more mediums that you can open up, the better off you will be.

Make It Easy For Your Potential Clients

When people are looking for a therapist, they're uninformed buyers. So, they have no idea how they're going to connect with you. You'll be better off if you can create imagery and storytelling to help clients understand what it's like to work with you or what it's like to be a patient in your practice. Clients want to know that you are professional. So, it's critical to spend time and energy on your website and on your brand.

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