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Chris Swenson | Self-Publishing for Therapists, Coaches, and Consultants | TPOT 189

The Practice of Therapy Podcast with Gordon Brewer

Release Date: 08/02/2021

Gabe Nelson | Preparing for Worst-Case Scenario In Private Practice | TPOT 197 show art Gabe Nelson | Preparing for Worst-Case Scenario In Private Practice | TPOT 197

The Practice of Therapy Podcast with Gordon Brewer

Today we talk about preparing for emergencies in private practice. As a solo practitioner, certain things need to be in place before you have an emergency on your hands. If you haven't started preparing yet, then it's not too late! Gabe Nelson joins the show to explain exactly what you need to do to be ready for the worst possible scenarios. Tune in as we chat about saving for emergency funds, getting the right insurance, and ensuring you are protected as a business owner. Meet Gabe Nelson With almost three decades in the financial services industry and more than a decade as an independent...

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Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196 show art Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196

The Practice of Therapy Podcast with Gordon Brewer

Dr. Chin is here to chat all about her new app, CE Hub. CE Hub is a tool for mental health professionals to store their continuing education certificates and track their units earned toward licensure. You can upload your certificates, and CE Hub will take care of the rest. Tune in as we talk about diversifying your income, the importance of outsourcing, and the nuts and bolts of creating your very own application. Meet Dr. Lani Chin In therapy, my goal is to assist you in addressing issues that are difficult to confront on your own, which often manifest as anxiety, depression, or...

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Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196 show art Dr. Lani Chin | Creating An App To Diversify Private Practice Income | TPOT 196

The Practice of Therapy Podcast with Gordon Brewer

Dr. Chin is here to chat all about her new app, CE Hub. CE Hub is a tool for mental health professionals to store their continuing education certificates and track their units earned toward licensure. You can upload your certificates, and CE Hub will take care of the rest. Tune in as we talk about diversifying your income, the importance of outsourcing, and the nuts and bolts of creating your very own application. Meet Dr. Lani Chin In therapy, my goal is to assist you in addressing issues that are difficult to confront on your own, which often manifest as anxiety, depression, or...

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Austin Kirkland | Fall Into Cash During September | TPOT 195 show art Austin Kirkland | Fall Into Cash During September | TPOT 195

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Austin Kirkland from joins the show. We chat all about the campaign. It's is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. If you want to get a head start on boosting your practice by becoming a Brighter Vision customer, then is one of their most significant sales. Tune in as we chat about improving your website, the importance of search engine optimization, and why you need to start blogging. Meet Austin Kirkland Austin Kirkland is a Senior Account Executive at...

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Tosha Rollins | Autism Therapist Education in Private Practice | TPOT 194 show art Tosha Rollins | Autism Therapist Education in Private Practice | TPOT 194

The Practice of Therapy Podcast with Gordon Brewer

Today, Tosha Rollins joins the show. She turned her passion into a private practice niche. One of the most important things about finding your niche is looking at what speaks to you. For Tosha, it's working with clients that have autism spectrum disorder. Research shows that only 2 out of 44 therapists feel comfortable working with autistic clients. So, there is a massive demand for referral resources and families that need our help. Tune in as Tosha speaks about the , working with autistic clients, and the importance of continuing education for autism resources. Meet Tosha Rollins Tosha...

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Russell DuBois | Measurement-Based Care In Private Practice | TPOT 193 show art Russell DuBois | Measurement-Based Care In Private Practice | TPOT 193

The Practice of Therapy Podcast with Gordon Brewer

Russell DuBois joins the show to talk about Blueprint and the importance of measurement-based care. Blueprint automatically gathers client data, measures client outcomes, and get insights at the point of care to make more informed treatment decisions. The more therapists can stay curious about their work, the more likely they are to avoid burnout. Tune in as we talk about how clients, clinicians, and group practice owners can benefit from using a measurement-based mental health care service like . Meet Russell DuBois Dr. Russell DuBois is a psychologist specializing in psychological testing,...

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How To Structure Your Practice | TPOT 192 show art How To Structure Your Practice | TPOT 192

The Practice of Therapy Podcast with Gordon Brewer

One of the questions that I get asked a lot is just around how to structure your practice. So, in this episode, I walk through with you exactly how I have my practice structured. I talk about the process from the time we receive a client intake form to when we discharge a client and all the things that happen along the way. I speak about both the business and clinical side of my practice. Lastly, I make sure to point out all the software we use to keep our practice running as smoothly and as efficiently as possible.  How We Do Our Intakes In addition to the other clinicians working with...

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Whitney & James Owens | Using The Enneagram In Your Practice | TPOT 191 show art Whitney & James Owens | Using The Enneagram In Your Practice | TPOT 191

The Practice of Therapy Podcast with Gordon Brewer

Whitney and James Owens join the show to talk about the origins and usefulness of the Enneagram. They explain how identifying your Enneagram type will be beneficial in your life and the importance of understanding how this impacts your clinical work. Understanding relationship patterns within the lens of the Enneagram will allow the therapeutic relationship to thrive as the clinician helps the client or clients see their own personality within the relationship. Tune in as we chat about meeting treatment goals and having success in work and relationships through the Enneagram. Meet Whitney...

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Whitney & James Owens | Using The Enneagram In Your Practice | TPOT 191 show art Whitney & James Owens | Using The Enneagram In Your Practice | TPOT 191

The Practice of Therapy Podcast with Gordon Brewer

Whitney and James Owens join the show to talk about the origins and usefulness of the Enneagram. They explain how identifying your Enneagram type will be beneficial in your life and the importance of understanding how this impacts your clinical work. Understanding relationship patterns within the lens of the Enneagram will allow the therapeutic relationship to thrive as the clinician helps the client or clients see their own personality within the relationship. Tune in as we chat about meeting treatment goals and having success in work and relationships through the Enneagram. Meet Whitney...

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Paul Petroski | Generate Passive Income With An Online Course | TPOT 190 show art Paul Petroski | Generate Passive Income With An Online Course | TPOT 190

The Practice of Therapy Podcast with Gordon Brewer

In this episode, Paul Petroski speaks about creating online courses that create extra income for private practice owners. Plus, we talk about the mindset shift that needs to happen to make more money. Private practice owners need to think about their practice in different ways to diversify income. Depending on how your practice is set up, you can reach a ceiling with the amount of income you bring in. Tune in as we chat about different ways to create income streams in private practice and the mindset shift that needs to take place to build a successful business. Meet Paul Petroski Paul...

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More Episodes

In this episode, Chris talks about the process he uses to self-publish books. If you don’t think writing a book is worth it, Chris is here to tell you otherwise. You may not make a ton of money from royalties; however, self-publishing has many other benefits. You can diversify your income when you’re known as an authority figure and as an expert in your field. Tune in as Chris dives deep into the self-publishing process, including the importance of an outline, an editor, and how to navigate imposter syndrome.

Meet Chris Swenson

Chris Swenson, LMFT is the author of the recently published book, “Private Practice Warrior.” He is the Owner/Founder/solo-operator of Rhino Wellness Center which is Chris’ successful full-time solo practice in rural Colorado. Chris is a true Private Practice Warrior who is currently developing a program called, “Private Practice Warrior – A Powerful Mindset for Ambitious Practice Owners – The “Way” to True Fulfillment in Life and Business. To receive a free pdf copy of “Private Practice Warrior” and a special bonus, click https://rhinomentality.lpages.co/pp-warrior-ebook-pdf-giveaway/

The Benefits of Writing A Book

Some people want to write a book, but they don’t think they’ll make a significant amount of money from it. Chris says you may not make a lot of money from the royalties, but the benefits will pay off in the long run. When you write a book, you’ll gain a lot of credibility as an expert in your industry. When you are an authority on your topic, you’ll get invites to speak at events and programs. It’s like having a business card – you can show people what you have done and put yourself out there.

The Self-Publishing Process

First, start with an idea. What is something that you have always wanted to write about? If you help people with something all the time, that can be an excellent topic for your book. When you have an idea in mind, check out other books on Amazon and Barnes & Noble. Spend some time looking at the reviews for similar books. That way, you can see what people liked about the books and what people think the author could improve. Next, you’ll want to identify your purpose for writing the book. The purpose will guide you through the process. If you forget why you’re writing a book, then you are going to get off track.

Pick A Style and Start Your Outline

Think about the style of book you are looking to write. Are you going to be more on the traditional and scientific side of writing? Or will you write your book more like a story? You can follow a character as they learn life lessons. After you know the style, then you need to start your outline. The outline helps with the writing process – it can be challenging to start. One way to start an outline is by doing a brain dump. Write everything and anything that you think of in your head. From there, you can bundle ideas into themes. Get as creative as you can with the outline; it will make the writing process more streamlined.

Finding Time To Write Your Book

When you’re finding time to write your book, that’s where the purpose comes into play. Remember why you decided to write the book in the first place. If you don’t have a purpose for writing the book, you will never find time to finish it. To help with the process, come up with a writing plan. If you know what day you want to publish by, then you can work backward. Think about how many chapters you need to write each week to finish the book on time. If you don’t finish in time, it’s okay! Keep trucking along and continue writing. Chris likes to speak into his phone instead of writing it down. That way, the process goes by way faster.

Should You Hire An Editor?

A lot of people who self-publish will recommend that you hire an editor to go over your book. Remember that there are different kinds of editors. Some people will edit for content, development, and even grammatical. If you’re not sure where to find an editor, you can hire a freelance one using the website Fiverr. When you edit your own book, you may keep adding and adding things – it will drag the process on. So, please stick to your schedule and get it done. If you need to add more, then don’t be afraid to write another edition.

Create Your Title & Cover

While the book is being edited, you can finally start thinking of a title and draft the cover of your book. Chris loves to use Canva for his covers. If you’re publishing an eBook, then Canva is the way to go. If you want something that looks a little more professional, then you can hire a graphic designer. Again, you can check out Fiverr to hire a freelancer for the job. Always go back to the purpose and who you want to reach. That way, it will determine if you need a cover for an eBook, printed book, or both!

Imposter Syndrome As An Author

You’re never going to overcome imposter syndrome as an author. Instead, it would be best if you worked through the thoughts and the feelings you have. Those thoughts are going to be there – you need to accept them and embrace them. Then, you can move through it and continue the writing process. If you are going to put yourself out there, you will hear the whispers of imposter syndrome. Part of the process is accepting those whispers. These are the same topics that our clients deal with all the time. Think about what you would tell your clients about dealing with their internal critics. It’s better to take imperfect action than perfect action. Put the draft out there and finetune your book afterward.

Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!

Chris Swenson's Resources

Chris on LinkedIn

Enroll in Published The Course

The Private Practice Warrior Website

Get your free copy of Private Practice Warrior

Self-Publishing for Therapists, Coaches, and Consultants

Email Chris: [email protected]

Rhino Wellness Center

Rhino Life Lessons: 32 Timeless Lessons to Achieve Strength, Wisdom, Confidence, and Resilience

Resources

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Meet Gordon Brewer, MEd, LMFT

Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.