Austin Kirkland | Fall Into Cash During September | TPOT 195
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 09/13/2021
Branding Your Private Practice: How to Stand Out and Get Found | Ritu Riedweg | TPOT 449
The Practice of Therapy Podcast with Gordon Brewer
When therapists think about branding, it’s easy to immediately think about logos, fonts, colors, and websites. But your brand is so much more than what your practice looks like online. It is also the feeling people get when they encounter you, the story they associate with you, and ultimately, whether they feel like they can trust you. In this episode of The Practice of Therapy Podcast, I had the pleasure of talking with Ritu Riedweg about personal branding, marketing, and what therapists can do to make their practices easier to find and easier to connect with. Ritu brings an interesting...
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Working With High-Risk Teens in Private Practice | Katie K. May | TPOT 448
The Practice of Therapy Podcast with Gordon Brewer
Working with high-risk teens can feel overwhelming, especially when self-harm, suicidal thoughts, emotional dysregulation, or repeated hospitalizations are part of the picture. So how can therapists provide both compassion and structure without letting fear drive the treatment? In this episode, Gordon talks with Katie K. May about working effectively with high-risk teens and their families. Katie shares why validation matters, how therapists can provide strong clinical leadership, and why caregiver involvement is such an important part of the process. They also discuss proactive safety...
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Why Rapport Matters More Than Ever in Private Practice | Nora Anger | TPOT 447
The Practice of Therapy Podcast with Gordon Brewer
Building rapport isn’t just about helping clients feel comfortable. It can play a major role in whether they trust you, open up, and keep coming back. In this episode, I sit down with Nora Anger, LPC, to talk about building stronger therapeutic relationships in private practice. We discuss what clients really want from their therapists, common reasons they leave therapy, thoughtful self-disclosure, creating safety and trust, and how to balance compassion with challenging clients when they need it. Resources Mentioned In This Episode Meet Nora Anger Nora Anger, MS, LPC, is a...
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Is Your Private Practice Too Dependent on You? | TaVona Denise | TPOT 446
The Practice of Therapy Podcast with Gordon Brewer
What happens to your private practice when you step away? In this episode, Gordon talks with TaVona Denise about what her Private Practice Vitality Report revealed about owner dependency, burnout, delegation, and the systems that keep a practice running. They explore why hiring more staff doesn’t always create more freedom, how to tell if your practice still depends too heavily on you, and the simple 30-day question that can uncover exactly where your systems need work. If you want to build a practice that can grow without requiring you to be involved in every decision, this conversation is...
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The Systems Your Private Practice Needs to Run Smoothly | Lisa Permar | TPOT 445
The Practice of Therapy Podcast with Gordon Brewer
A private practice can look successful on the outside and still feel exhausting behind the scenes. Clients are showing up, revenue is coming in, and everything appears to be working, but the owner may still be answering every question, fixing every exception, following up on loose ends, and carrying far too much of the practice in their own head. In this episode, Gordon talks with Lisa Permar about the small, repeated friction points that quietly drain a practice owner’s time, attention, and energy. They explore how everyday tasks around intake, scheduling, billing, documentation, and team...
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Private Practice Money Mistakes That Could Be Costing You | Margo Masri | TPOT 444
The Practice of Therapy Podcast with Gordon Brewer
Your private practice may look profitable on paper, but does the money actually feel available? In this episode, Gordon talks with Margo Masri, founder of Heartfelt CFO and Tax Services, about the financial decisions that can quietly create cash flow problems for private practice owners. They explore the risks of over-hiring, ignoring taxes, taking on office space too soon, and trying to grow without fully understanding the costs involved. Margo also shares why practice owners need to know what they personally need to live on, build financial systems that can grow with the business, and...
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The Neurodivergent Therapist’s Guide to Private Practice | Martin Altman | TPOT 443
The Practice of Therapy Podcast with Gordon Brewer
Have you ever wondered how much easier private practice could feel if you stopped fighting the way your brain works? In this episode, I’m talking with Martin Altman, LPC, about his experience as a therapist with ADHD and how understanding his own neurodivergence helped him find a niche that genuinely fit. We get into the strengths and challenges that can come with ADHD, how Martin stays present with clients, and why building the right systems can make private practice feel a whole lot more sustainable. Martin also shares a really helpful perspective on emotional hijacking and why distraction...
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The Emotional Weight of Private Practice | Lindsay Benson | TPOT 442
The Practice of Therapy Podcast with Gordon Brewer
Therapists are great at taking care of everyone else, but we are not always so good at noticing what the work is doing to us. In this episode, I’m talking with Lindsay Benson about the hidden toll private practice can take on our nervous systems. We get into therapist burnout, the stress that builds up from sitting with difficult stories all day, and the small practices that can help us reset between sessions. Lindsay also shares her experience moving from insurance to private pay, offering therapy intensives, and building a practice that feels more sustainable. This is a great conversation...
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The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441
The Practice of Therapy Podcast with Gordon Brewer
What if the biggest thing holding your private practice back isn't your marketing strategy but your mindset? In this episode, I'm joined by Tyana Tavakol to talk about the beliefs that shape the way we build our practices. We explore scarcity versus abundance, the value of finding your niche, and why trying to appeal to everyone often keeps you from connecting with the clients who need you most. We also dive into building an online practice, creating meaningful professional relationships, and learning to trust your own expertise instead of comparing yourself to everyone else. If you've ever...
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Private Practice Stress: What’s Filling Your Bucket? | Kristin Oja | TPOT 440
The Practice of Therapy Podcast with Gordon Brewer
Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the “stress bucket” and how even good things, like exercise, intermittent...
info_outlineIn this episode, Austin Kirkland from Brighter Vision joins the show. We chat all about the Fall Into Cash campaign. It's is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. If you want to get a head start on boosting your practice by becoming a Brighter Vision customer, then Fall Into Cash is one of their most significant sales. Tune in as we chat about improving your website, the importance of search engine optimization, and why you need to start blogging.
Meet Austin Kirkland
Austin Kirkland is a Senior Account Executive at Brighter Vision. Austin has been a part of the Brighter Vision team for almost 3 years, but outside of work, he is a photographer! In fact, he was just commissioned by the Denver Parks and Recreation to shoot all their cityscapes for their 2021 print materials. If you’re interested, you can see his work on Instagram at @austinkirklandphotography.
What Exactly Does Brighter Vision Do?
Brighter Vision makes marketing simple for therapists. They work one-on-one with therapists to get a custom website built that's unique to their practice. More important than the website itself, Brighter Vision will help market your services. They want to make sure that when a potential client searches for therapists, you will be one of the first options on Google. If you are intimated by building a website, then Brighter Vision is the way to go.
Is Social Media Overwhelming? Try Social Genie!
Social Genie has a library of thousands of social media and blog posts that you can edit, customize, and schedule across all platforms in a matter of minutes. As a client of Brighter Vision, you can decide what type of content is posted. For instance, you can choose to have a post about anxiety released every single Monday. It takes only a matter of minutes to set up. As a client, you will also have the ability to view the schedule and see the upcoming posts. Plus, you'll have the option to and delete posts as you see fit.
All About The Fall Into Cash Campaign
Brighter Vision's Fall Into Cash campaign is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. There'll be weekly blogs, webinars content over the entire month. Between all of us, we will be giving away about $17,000 worth of giveaways. Additionally, you also get a very, very heavy discount on the services with Brighter Vision. They love to provide free information and resources for therapists looking to grow their practices and fall into cash.
Get Help With Your Private Practice Website
There are two types of clinicians that Brighter Vision works with when it comes to their website work. There's the clinician that doesn't have a website, and this is going to be their very first website. Often, this clinician doesn't have a niche yet; but Brighter Vision can still help market their services. While on the other hand, there are clinicians who currently have a website. More often than not, they are fed up with how the website is going. So, Austin likes to ask what they like about the website and what they don't like about it. More often than not, Austin can bring pretty much any aspect from their old website to their new website.
How Search Engine Optimization Works and The Importance of Blogs
Without search engine optimization, your website's not going to be found unless they know the exact address of it. SEO is a code that describes your website to Google. That way, Google knows who to show your website to. One of the most important things to do around search engine optimization is blogging. A significant factor with how well a website will rank over time is simply how often it's being updated. Google wants to show its users relevant and up-to-date content. So by updating your website, then you are telling Google that you have new information. A great way to do that regularly is through blog posts.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Austin's Resources
Brighter Vision
Fall Into Cash
Austin's Instagram
Austin on LinkedIn
Resources
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Blueprint Health
Using Google Workspace As A Practice Platform Course
Killin'It Camp
Join the Google Workspace for Therapists Users Group
Follow @PracticeofTherapy on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.