Austin Kirkland | Fall Into Cash During September | TPOT 195
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 09/13/2021
The Practice of Therapy Podcast with Gordon Brewer
Cameron Schober is an LPC-S and LMFT-S in the State of Texas, primarily practicing at The Hope Place in Mansfield, TX. Cameron’s main areas of clinical focus is treating trauma using a combination of Accelerated Resolution Therapy, psychedelic-assisted integration, and postmodern therapy approaches in conjunction with psychoeducation related to trauma and it’s effects on our nervous systems as well as our lives. In this episode, we talk about Cameron's journey through the realm of therapeutic practices, navigating challenges, and embracing novel approaches to healing. From grappling with...
info_outline Carla Titus | Financial Foundations for Private Practice | TPOT 322The Practice of Therapy Podcast with Gordon Brewer
Carla Titus is a finance expert with over 15 years of combined corporate financial planning, analysis, strategy, and online businesses experience. She provides fractional CFO services and financial consulting to business owners looking to grow their business profitably. Her priorities for her clients are to help them grow profits, have cash in the bank, and pay themselves well so they can build personal wealth. The journey to financial success in any business requires a solid foundation and forward-thinking strategies. Carla, a seasoned financial advisor, emphasizes the critical role of...
info_outline Dr. Liz Lasky | Adapting Private Practice for Modern Needs | TPOT 321The Practice of Therapy Podcast with Gordon Brewer
This episode covers Dr. Liz Lasky's transformative shift from traditional therapy to coaching, driven by her quest for personal fulfillment and financial success. Embracing skepticism, she champions that therapists can thrive financially while providing valuable services, inspiring others to pursue their dreams. We speak about diverse opportunities for therapists, stressing the need for innovation in the evolving landscape of mental health care. She advocates for balancing roles as a business owner and entrepreneur, believing it's safe to have it all. Dr. Lasky reframes success, encouraging...
info_outline Kristie Plantinga | A Guide to Effective Digital Marketing Tactics in Private Practice | TPOT 320The Practice of Therapy Podcast with Gordon Brewer
Kristie Plantinga is a mental health nerd, writer, and marketer living in Colorado. She is the founder of TherapieSEO—a marketing agency serving therapists and coaches—and —a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not writing about mental health and dreaming up creative content strategies, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. This episode is all about navigating the evolving landscape of digital marketing. Kristie emphasizes the...
info_outline Malka Shaw | Combating Anti-Semitism: Strategies for Therapists in Private Practice | TPOT 319The Practice of Therapy Podcast with Gordon Brewer
Malka is a Licensed Clinical Social Worker in New Jersey, New York, and Florida. She has been in the mental health field for over 25 years and has successfully run her private practice for the last 15 years. In response to the events of October 7th and the ongoing situation, Malka Shaw, LCSW and Stacey Shapiro, LCSW, have co-founded the Kesher Shalom Project. This initiative, led by seasoned trauma specialists, has trained over 2000 therapists globally. Their training equips therapists with vital tools to aid Jewish clients during the conflict, covering trauma assessments, practical...
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has been working for over 20 years to support individuals, groups, families, organizations, and businesses. Jason is excited to bring over two decades of work in offices, institutions, kitchens, farmers’ markets, woodlots, and boardrooms to wild new environments. Whether as a psychotherapist, the creator and founder of JourneyMen, public speaker, thought leader, or narrative consultant, Jason believes that our lives are adventurous, and we can and should be active, engaged authors of our own adventure stories! In this episode, Jason critiques the societal norms that suppress male...
info_outline Ashley Darnall | Digital Marketing Success in Private Practice | TPOT 317The Practice of Therapy Podcast with Gordon Brewer
Ashley is a Licensed Clinical Social Worker and mental health copywriter for therapists. In her professional work as a clinician, Ashley has experience with in-patient counseling and case management, outpatient counseling, and medical and insurance practice. In the realm of SEO and private practice, the importance of user experience is often overlooked, leading therapists to rush into website setup without addressing essential business aspects. This mistake stems from a lack of business education during clinical training. To enhance online visibility, therapists must define their ideal client,...
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Jennifer McGurk RDN, CDN, CEDS-S is the founder and CEO of Pursuing Private Practice. She began her career in business as a dietitian in private practice. She grew her private practice into a group practice and eventually expanded into speaking, offering workshops, and supervising other professionals. In this episode, Jennifer guides us in overcoming imposter syndrome and navigating the complexities of private practice, promoting diversified offerings beyond one-on-one sessions for a broader impact in the field. Her career in dietetics has undergone a significant transformation from a...
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In this episode, chats about navigating the hurdles of partnering with a tech company and transitioning to a sustainable private pay model. We explore his growth, financial transformation, and improved relationship with his work. Beyond his personal journey, Jamal dives into profound topics like faith, abundance, and financial wellness, providing insights into mental health entrepreneurship and the adoption of value-based pricing. Join Jamal in recognizing the worth of mental health professionals, navigating industry challenges, and embracing a mindset that transforms setbacks into success....
info_outline Stefani Cohen | Getting Really Niche Specific: A Tale of Overcoming Fears | TPOT 314The Practice of Therapy Podcast with Gordon Brewer
EmBARK on a transformative journey with Stefani Cohen as we chat about Stefani shares the heartfelt story of her daughter Becky's unexpected fear of dogs, navigating a landscape void of resources. Through the prism of exposure therapy, Stefani witnessed Becky's remarkable transformation, sparking a commitment to extend her expertise to a wider audience. Stefani authored a comprehensive guide aimed at parents, therapists, dog trainers, grandparents, and dog enthusiasts. We dive into the book's core components, emphasizing education about dog behavior and the empowering journey of...
info_outlineIn this episode, Austin Kirkland from Brighter Vision joins the show. We chat all about the Fall Into Cash campaign. It's is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. If you want to get a head start on boosting your practice by becoming a Brighter Vision customer, then Fall Into Cash is one of their most significant sales. Tune in as we chat about improving your website, the importance of search engine optimization, and why you need to start blogging.
Meet Austin Kirkland
Austin Kirkland is a Senior Account Executive at Brighter Vision. Austin has been a part of the Brighter Vision team for almost 3 years, but outside of work, he is a photographer! In fact, he was just commissioned by the Denver Parks and Recreation to shoot all their cityscapes for their 2021 print materials. If you’re interested, you can see his work on Instagram at @austinkirklandphotography.
What Exactly Does Brighter Vision Do?
Brighter Vision makes marketing simple for therapists. They work one-on-one with therapists to get a custom website built that's unique to their practice. More important than the website itself, Brighter Vision will help market your services. They want to make sure that when a potential client searches for therapists, you will be one of the first options on Google. If you are intimated by building a website, then Brighter Vision is the way to go.
Is Social Media Overwhelming? Try Social Genie!
Social Genie has a library of thousands of social media and blog posts that you can edit, customize, and schedule across all platforms in a matter of minutes. As a client of Brighter Vision, you can decide what type of content is posted. For instance, you can choose to have a post about anxiety released every single Monday. It takes only a matter of minutes to set up. As a client, you will also have the ability to view the schedule and see the upcoming posts. Plus, you'll have the option to and delete posts as you see fit.
All About The Fall Into Cash Campaign
Brighter Vision's Fall Into Cash campaign is a month-long event throughout September when they provide mental health professionals with the tools and steps to help them make more money in the fall months. There'll be weekly blogs, webinars content over the entire month. Between all of us, we will be giving away about $17,000 worth of giveaways. Additionally, you also get a very, very heavy discount on the services with Brighter Vision. They love to provide free information and resources for therapists looking to grow their practices and fall into cash.
Get Help With Your Private Practice Website
There are two types of clinicians that Brighter Vision works with when it comes to their website work. There's the clinician that doesn't have a website, and this is going to be their very first website. Often, this clinician doesn't have a niche yet; but Brighter Vision can still help market their services. While on the other hand, there are clinicians who currently have a website. More often than not, they are fed up with how the website is going. So, Austin likes to ask what they like about the website and what they don't like about it. More often than not, Austin can bring pretty much any aspect from their old website to their new website.
How Search Engine Optimization Works and The Importance of Blogs
Without search engine optimization, your website's not going to be found unless they know the exact address of it. SEO is a code that describes your website to Google. That way, Google knows who to show your website to. One of the most important things to do around search engine optimization is blogging. A significant factor with how well a website will rank over time is simply how often it's being updated. Google wants to show its users relevant and up-to-date content. So by updating your website, then you are telling Google that you have new information. A great way to do that regularly is through blog posts.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Austin's Resources
Brighter Vision
Fall Into Cash
Austin's Instagram
Austin on LinkedIn
Resources
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Blueprint Health
Using Google Workspace As A Practice Platform Course
Killin'It Camp
Join the Google Workspace for Therapists Users Group
Follow @PracticeofTherapy on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.