Rachel Bond | A Special Behind-The-Scenes Look of The Podcast | TPOT 200
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 10/18/2021
The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441
The Practice of Therapy Podcast with Gordon Brewer
What if the biggest thing holding your private practice back isn't your marketing strategy but your mindset? In this episode, I'm joined by Tyana Tavakol to talk about the beliefs that shape the way we build our practices. We explore scarcity versus abundance, the value of finding your niche, and why trying to appeal to everyone often keeps you from connecting with the clients who need you most. We also dive into building an online practice, creating meaningful professional relationships, and learning to trust your own expertise instead of comparing yourself to everyone else. If you've ever...
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Private Practice Stress: What’s Filling Your Bucket? | Kristin Oja | TPOT 440
The Practice of Therapy Podcast with Gordon Brewer
Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the “stress bucket” and how even good things, like exercise, intermittent...
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How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439
The Practice of Therapy Podcast with Gordon Brewer
Is SEO dead, or is it just changing? In this episode, I’m joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don’t need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and...
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How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438
The Practice of Therapy Podcast with Gordon Brewer
What happens when the therapist is the one who needs support? In this episode, I’m talking about the very real challenges therapists face when life disrupts their ability to work. Private practice can offer freedom and flexibility, but it can also leave clinicians vulnerable when illness, grief, natural disasters, burnout, or unexpected emergencies come up. We’ll look at why therapists need a safety net, how financial stress impacts clinicians, and what it means to prepare your practice for the unexpected. From emergency grants and burnout prevention to referral networks and professional...
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Building a Private Practice Right Out of Grad School | Jarrod Hoffman | TPOT 437
The Practice of Therapy Podcast with Gordon Brewer
Can you really build a successful private practice right out of grad school? In this episode of The Practice of Therapy Podcast, I talk with Jarrod Hoffman about building a private practice right out of grad school and the lessons he has learned in those early years of practice ownership. Jarrod shares his experience of stepping into private practice, navigating pricing, working through imposter syndrome, and learning how to communicate the value of the work he does. We also talk about why niching matters, how our own stories often shape the clients we feel called to serve, and why private...
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What I’d Do Differently If I Started Private Practice Today | TPOT 436
The Practice of Therapy Podcast with Gordon Brewer
When I started my private practice nearly 20 years ago, there were not nearly as many resources available for therapists as there are today. I learned a lot by trial and error, and looking back, there are definitely some things I would do differently. In this episode, I’m sharing what I wish I had known when I first started private practice. One of the biggest lessons I learned is that I made things more complicated than they needed to be. From keeping paper records to waiting too long to outsource, I can see now how simpler systems would have made a big difference early on. I talk about the...
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From Imposter Syndrome to Confident Private Practice Owner | Bianca Hughes | TPOT 435
The Practice of Therapy Podcast with Gordon Brewer
Are you charging enough in private practice, or does guilt keep getting in the way? In this episode, Gordon is joined by Bianca Hughes, LPC, therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. Bianca shares how she moved from hospital work into private practice and the mindset shifts that helped her build a career that feels aligned, sustainable, and authentic. Gordon and Bianca talk about money mindset, imposter syndrome, marketing, confidence, and why therapists need to see themselves as both clinicians and business owners. Bianca also shares why...
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How to Make Therapy More Culturally Responsive | Dr. Phebe Brako | TPOT 434
The Practice of Therapy Podcast with Gordon Brewer
In this episode, I’m joined by Dr. Phebe Brako for a really thoughtful conversation about what it means to make therapy more culturally responsive. So many of the clinical theories we learn were developed through a Western lens, and while those theories can be helpful, they don’t always fit every client, every family system, or every cultural background. Dr. Phebe talks about why therapists need to examine their own worldview, stay curious about their clients’ lived experiences, and be willing to adapt the models they use in the therapy room. We talk about culture, family systems, CBT,...
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Why Private Practice Looks So Different Now | Lex E Santí | TPOT 433
The Practice of Therapy Podcast with Gordon Brewer
Private practice has changed a LOT over the last few years… and therapists are still trying to figure out what comes next. In this episode, Gordon talks with Lex E. Santi about the evolution of therapy after telehealth, online platforms, insurance shifts, and changing client expectations. They dive into why more clinicians are entering private practice, why clients still crave in-person connection, and how companies like BetterHelp, Alma, and Headway are reshaping the profession. They also explore the pressure therapists feel to market themselves, build niches, and create an online presence...
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What to Say to Someone Grieving (Most People Get This Wrong) | Shelby Forsythia | TPOT 432
The Practice of Therapy Podcast with Gordon Brewer
Grief is something every one of us will face at some point, and yet most of us have no idea what to say when someone is hurting. In this episode, I’m joined by Shelby Forsythia, a grief coach, author, and host of the Grief Grower podcast. Shelby shares her own story of profound loss and how it shaped the work she does today, helping people navigate grief in a way that actually honors what they are going through. We talk about why so many common phrases miss the mark, what grieving people are really experiencing beneath the surface, and how grief doesn’t just affect your emotions, it...
info_outlineIn this episode, podcast editor and content creator Rachel Bond joins the show. We talk about how The Practice of Therapy Podcast gets made. If you have a podcast of your own, Rachel gives tips for promoting it on social media. Plus, we chat about saving time on social media by batching content, creating a calendar, and even outsourcing. Tune in as Rachel talks about helping students for FREE with Affordable College Prep. Plus, I have an exciting announcement at the end of the show – you don’t want to miss it!
Meet Rachel Bond
Rachel Bond graduated with her MBA in 2019. After college, she freelanced full-time as a writer, content creator, and podcast editor. Plus, Rachel completed the Disney College Program and two years of AmeriCorps service.
Recently, Rachel and Dr. Alan Seidman started a nonprofit, 501(c)(3) called Affordable College Prep (ACP). As Vice President and Managing Director of Affordable College Prep, Rachel aims to help students from lower-income backgrounds make affordable college choices and complete higher education using their free coaching. Rachel loves to help students with their college applications, essays, and scholarship search. Learn more at affordablecollegeprep.com.
How The Practice of Therapy Podcast Gets Made
Gordon uploads audio from the interview, which is pulled from Zoom into Google Drive. From there, we go into an audio editing software and upload the audio into a template. Rachel takes time to comb through the audio and cut anything out. From there, we will plug the audio into Levelator. The Levelator is a free software that will level, compress, and normalize the audio in a matter of minutes.
In iTunes, Rachel can finish the id3 tags. The id3 tags are bits of information that display on the track. For instance, she always makes sure there's an artist name, album name, year, genre, etc. At this point, everything is done for the audio, so it's ready for our podcast hosting service. We use Libsyn – and they will distribute the podcast to all of the apps like Apple Podcasts, Spotify, Google, Amazon.
From there, Rachel will upload the complete audio into Otter.ai, which is a transcription service. Depending on how long the audio is, it could take a few minutes to 15 minutes to finish. Once finished, we will have a written version of the podcast, also known as a transcript. Using the transcript, Rachel will write the podcast show notes that get uploaded to Libsyn and WordPress. You can always check out our show notes on the practiceoftherapy.com
Promoting Your Podcast on Social Media
Promoting your podcast on social media is a great tool to get listeners and guests on your show. Each social media platform is different, so it does take time to alter your posts, but it's worth it. For instance, in Canva, you can change your graphics based on where you post them. Also, you can't post as much text on Twitter as you can on Instagram. Plus, the links don't work on Instagram as well as they do on LinkedIn. So there's a lot of tweaking that is time-consuming, but it's worth it.
Saving Time With Social Media
Outsourcing is a great way to save time on this. Another great way to save time on social media is by creating a calendar. It can help you visualize all your planned posts for the next weeks or months ahead. Buffer is a software designed to manage social accounts by scheduling posts to Twitter, Facebook, Instagram, Pinterest, and LinkedIn. IGTV is another social media tool you can utilize for your podcast. If you're recording a podcast, record with the video on! That way, you can use the video to promote your podcast, tease the episode, and introduce the guest to your audience.
Free Advising With Affordable College Prep
If you need help with anything college, Rachel wants to be the person to give a helping hand. All of the Affordable College Prep services are currently free to high school and college students. We help students with their college applications, essays, and finding scholarships. We also help students who are looking into grad school.
According to the National Center for Education, about 59% of students seeking a bachelor's degree at a 4-year institution have completed that degree within six years. A big part of the problem is not finding the right school that will fit the student financially. Not only do we want to help students get into college, but we also want to see them graduate.
You can follow us on Instagram @AffordableCollegePrep
You can also check out our website AffordableCollegePrep.com
Rachel’s Favorite Practice of Therapy Podcast Episodes
Whitney & James Owens | Using The Enneagram In Your Practice | TPOT 191
Check out the course: Understanding & Utilizing the Enneagram (10 CE Hours)
Andréa Jones | Beating Social Media Overwhelm In Private Practice | TPOT 181
LaRonda Starling | Self-Care In Times of Crisis | TPOT 131
BEST OF: Social Justice In and Out of the Therapy Room | TPOT 158
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Rachel Bond's Resources
Rachel on LinkedIn
Affordable College Prep
Affordable College Prep on Instagram
The Affordable College Prep Facebook Group
Affordable College Prep on Twitter
Resources
Use the promo code "GORDON" to get 2 months of Therapy Notes free.
Blueprint Health: First month free with promo code TPOTPODCAST
Using Google Workspace As A Practice Platform Course
Free Webinar: Using Google Workspace for Practice Management
Get Your Copy of The Full Focus Planner
Join the Google Workspace for Therapists Users Group
Follow @PracticeofTherapy on Instagram
Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.