Dr. Stephanie Thrower | Why Every Private Practice Needs an AI Strategy (Yes, Even Yours) | TPOT 396
The Practice of Therapy Podcast with Gordon Brewer
Release Date: 08/25/2025
Aaron Price | Getting The Most From Your Psychology Today Profile | TPOT 397
The Practice of Therapy Podcast with Gordon Brewer
What if the key to filling your private practice isn’t more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile? In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of , to uncover the hidden power of Psychology Today. With nearly 60% of therapy seekers finding their clinician through this platform, your profile could be the single biggest factor in whether your phone rings—or stays silent. Aaron shares exactly what makes a profile stand out, the common mistakes most...
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Dr. Stephanie Thrower | Why Every Private Practice Needs an AI Strategy (Yes, Even Yours) | TPOT 396
The Practice of Therapy Podcast with Gordon Brewer
Have you been wondering how AI fits into the world of therapy and private practice? In this episode, I sit down with Dr. Stephanie Thrower—a psychologist, career coach, and AI educator—who’s using tech to help therapists expand their impact, streamline their work, and step into new possibilities beyond one-on-one sessions. We’re talking practical tools, smart marketing strategies, and how to use AI without losing your voice (or your sanity). Whether you’re just getting curious or already experimenting with AI, you’re going to walk away inspired and equipped. In this episode,...
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Linzy Bonham | Private Practice Shame Around Money | TPOT 395
The Practice of Therapy Podcast with Gordon Brewer
Most of us didn’t get into therapy because we dreamed of being business owners. We wanted to help people. We wanted to do meaningful work. But somewhere along the way, we realized that to have the freedom and flexibility we crave, we’d need to go into private practice —and that meant running a business. Which meant dealing with money. Enter: panic. Linzy Bonham, a former trauma therapist turned financial coach and educator, knows this all too well. When she started her own practice, she quickly noticed that no one was talking about how to manage the financial side of things. There was no...
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Rachel Bentley | Why Your Inner Critic Might Be Running Your Private Practice | TPOT 394
The Practice of Therapy Podcast with Gordon Brewer
When it comes to leading a private practice, most people focus on strategy, logistics, and profitability. But what if the secret to becoming a better therapist, leader, and human being isn’t outside of you, but inside? In this episode, Gordon Brewer sat down with Rachel Bentley of Next Level Private Practice to explore how Internal Family Systems (IFS)—or "parts work"—has completely transformed the way she leads, supervises, and shows up in the therapy room. Spoiler: it’s not just about helping your clients—it starts with understanding yourself. Resources Mentioned In This...
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Dr. Tiana Kelly | Compliance Anxiety: Systems That Strengthen Your Private Practice | TPOT 393
The Practice of Therapy Podcast with Gordon Brewer
Think compliance is just about HIPAA? Think again. In this episode, Gordon sits down with Dr. Tiana Kelly—licensed professional counselor, compliance expert, and co-founder of Private Practice by Design—to unpack what compliance really looks like in a modern private practice. From late notes and misgendering mistakes to the growing use of AI and how to document for maintenance clients, Tiana breaks it all down in a refreshingly honest and approachable way. Whether you're a new therapist still figuring out documentation or a seasoned practice owner ready to level up your systems, this...
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Tara Vossenkemper | The Culture Code for Group Practice | TPOT 392
The Practice of Therapy Podcast with Gordon Brewer
Ready to Build a Private Practice People Actually Want to Work In? If you've ever wondered what it really takes to build a group practice with heart, soul, and systems that don’t make your team want to scream into a pillow, this episode is for you. Gordon sits down with the brilliant (and refreshingly honest) Tara Vossenkemper, founder, leadership nerd, and culture whisperer, to talk about the magic behind creating a practice culture where therapists actually feel seen, supported, and inspired. They’re diving into everything from core values that aren’t just fluff, to EOS (aka the...
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Marissa Wells | Private Practice Meets Caregiving | TPOT 391
The Practice of Therapy Podcast with Gordon Brewer
Ever feel like you're stuck between a full caseload and a full calendar of doctor’s appointments - for your parents? You're not alone. In this episode of The Practice of Therapy Podcast, Marissa Wells joins Gordon to talk about what it really looks like to juggle private practice while caring for aging family members. She’s not here to preach “perfect balance”—because let’s face it, that doesn’t exist. Instead, Marissa shares her wisdom on finding harmony, navigating proactive grief, setting real boundaries, and reconnecting with joy in the midst of it all. Whether...
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Andrea Rotondo | Private Practice Finances Don’t Have to Suck | TPOT 390
The Practice of Therapy Podcast with Gordon Brewer
Ever feel like you're crushing it in session but completely lost when it comes to your practice’s finances? You’re not alone—and you're definitely not broken. In this episode of The Practice of Therapy, Andrea Rotondo is here to pull back the curtain on the real reason so many therapists avoid their numbers (spoiler: it’s not laziness), and how to stop letting fear and overwhelm run the show. If QuickBooks makes you want to cry, if you’ve ever Googled “what is a P&L?” at midnight, or if you just want to feel a little more confident talking to your accountant, this...
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Dr. Marie Fang | What’s Really Burning You Out in Private Practice? | TPOT 389
The Practice of Therapy Podcast with Gordon Brewer
Ever find yourself staring at the ceiling at 8 PM wondering, “Was that the right intervention?” Or maybe you’re drowning in admin work, questioning if private practice is really the freedom-filled dream everyone said it would be? In this episode, Gordon sits down with Marie from Private Practice Skills—a therapist, creator, and all-around wise human who gets the real behind-the-scenes of therapy life. We’re diving into the kind of conversations we need to be having: therapist burnout (the sneaky kind), invisible work hours, how outsourcing might save your sanity, and why you don’t...
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Gary Katz | Build a Group Practice on Connection, Not Chaos | TPOT 388
The Practice of Therapy Podcast with Gordon Brewer
🎧 Ready to Grow Your Practice Without Losing Your Soul? This Episode’s for You. In this episode, Gordon sits down with Gary Katz—psychotherapist, group practice owner, and intimacy expert—who’s scaling his business across state lines without sacrificing connection, clinical quality, or his sanity. Gary opens up about what it really takes to grow a group practice that feels good, not just on paper, but in your body, your calendar, and your team culture. From building tight-knit pods of therapists to letting go of perfection and people-pleasing, this conversation is packed with honest...
info_outlineHave you been wondering how AI fits into the world of therapy and private practice?
In this episode, I sit down with Dr. Stephanie Thrower—a psychologist, career coach, and AI educator—who’s using tech to help therapists expand their impact, streamline their work, and step into new possibilities beyond one-on-one sessions.
We’re talking practical tools, smart marketing strategies, and how to use AI without losing your voice (or your sanity). Whether you’re just getting curious or already experimenting with AI, you’re going to walk away inspired and equipped.
In this episode, you’ll learn:
- How AI can save you time and energy in private practice
- What makes good marketing copy (and how AI can help you write it)
- How to use AI for content creation—without sounding robotic
- Why therapists should be involved in building the future of AI
Resources Mentioned In This Episode
Use the promo code “GORDON” to get 2 months of Therapy Notes free
Meet Dr. Stephanie Thrower
Stephanie Thrower is a psychologist and coach helping values-driven practitioners use AI tools to simplify marketing, scale income, and build meaningful, sustainable businesses.
With a background in vocational psychology, mental health, performance psychology, and social justice, she guides clients through mindset, messaging, and system-building.
Stephanie is also the creator of custom GPT tools that help therapists and coaches reclaim time, express their voice, and show up more consistently online—all while designing innovative, client-centered ways to teach and support growth in the online learning space.