Outbound Campaigns ft. Zack Burkes and Jerson Mellizo
Beyond 7 Figures: Build, Scale, Profit
Release Date: 08/23/2024
Beyond 7 Figures: Build, Scale, Profit
Learn how to implement retention strategies that drive sustainable growth and stop client churn. Most businesses pour endless time and money into generating new leads, closing deals, and driving sales. But what if I told you that the real key to long-term, scalable growth isn’t just about getting clients—it’s about keeping them? Too many companies focus on the front end of sales while ignoring the leaky bucket in their business: high client churn. And here’s the truth—if you don’t fix retention, no amount of lead generation will help you scale sustainably. In this episode, we’re...
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Learn how to use LinkedIn’s organic and paid strategies to attract leads and boost conversions. Most B2B marketers know that LinkedIn is a goldmine for leads, but few truly know how to tap into its full potential. They post content, run ads, and hope for the best—without a clear strategy to maximize engagement and conversions. But here’s the thing—LinkedIn success isn’t just about showing up; it’s about showing up the right way. In this LinkedIn marketing masterclass, I’m breaking down the strategies that separate high-performing professionals from the rest: Organic Authority...
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Learn how to master your mindset, embrace discomfort and turn challenges into opportunities. Today, we’re talking about a key but often overlooked part of success—mindset. The most successful entrepreneurs credit their resilience, adaptability, and ability to embrace discomfort as the real game-changers. In this episode, we’ll break down what it takes to build a strong mindset, manage stress, and create habits that set you up for long-term success. Joining me today are Stephanie Vaughan and Tom Trush, experts in business growth. Stephanie has helped companies generate over $100 million...
info_outlineBeyond 7 Figures: Build, Scale, Profit
Learn how to harness your drive, sharpen focus, and break self-sabotage. Some people are wired to push forward, question the norm, and never feel satisfied. Labeled as restless or impulsive, their traits may actually be strengths. This episode breaks down the “Driven” personality—why some thrive in uncertainty, crave challenge, and struggle with traditional structures, along with ways to avoid common pitfalls. My guest today is Dr. Doug Brackmann, a psychologist with dual PhDs and author of Driven. He has spent his career helping elite performers overcome self-doubt and channel their...
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Learn how to niche down and drive predictable growth. Today, we’re diving into the secret weapon behind some of the world’s fastest-growing companies niching down. We’ll explore why businesses that specialize getting laser-focused on who they serve and how they serve them tend to grow faster and more sustainably. Joining me today is Joe Beecroft, one of the driving forces at Predictable Profits, where he’s helped countless entrepreneurs grow and scale their businesses. With a track record that includes helping 15 companies land on the Inc. 5000 list, Joe knows what it takes to succeed....
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Learn how to break free from founder-led sales and scale effectively. In today’s episode of Beyond Seven Figures, we’re tackling how to break out of the founder-led sales cycle. We’ll explore how simplifying your process and empowering a strong sales team can free you up to focus on the bigger picture while still driving growth. If you’ve ever wished you could scale without being in the weeds all the time, this episode has the answers. Joining me today is Joe Beecroft, someone who’s helped countless entrepreneurs escape the founder-led sales trap. Joe is part of the team at...
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Learn how to craft messages that solve pain points and boost conversions. This episode of Beyond 7 Figures focuses on how businesses can craft marketing strategies that deliver real results by aligning their messages with the exact needs and concerns of their audience. We discuss practical methods to identify customer pain points, create high-converting ads, and move away from guesswork to build confidence in your marketing approach. If you're looking for clear steps to improve your campaigns and drive growth, you’ll find this conversation insightful and actionable. Our guest today is Robert...
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Learn how to avoid legal pitfalls and build a secure, scalable business. In today’s episode, we’re tackling a topic that often flies under the radar but is absolutely crucial for any business aiming to thrive—legal protection and compliance. From avoiding costly mistakes with website policies and contracts to navigating the complex world of AI responsibly, we’ll explore how smart legal strategies can protect your business and set you up for sustainable growth. Whether you’re just getting started or running a multimillion-dollar enterprise, this conversation will give you practical...
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Learn how to minimize taxes and maximize your wealth. Curious about how successful entrepreneurs hold onto more of their money and grow their wealth? In this episode, we focus on tax optimization and financial planning strategies, covering everything from tax-saving structures to leveraging offshore and domestic opportunities. Whether you're planning an exit, exploring international investments, or securing your income, you'll gain valuable insights to prepare for the future. Today’s guest, Vincenzo Villamena, founder of Online Taxman, is an expert in tax preparation, accounting, and...
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Learn how to use a CEO Scorecard to drive growth with data. In today’s episode, we focus on the CEO Scorecard, a powerful tool that takes the guesswork out of running a business. By tracking key metrics and aligning them with actionable goals, this simple yet effective system can guide you in making data-driven decisions, identifying constraints, and setting priorities. Whether you’re looking to improve retention, measure progress, or boost overall performance, this episode offers valuable insights for taking control of your business's growth. Joining me today is Walker Renfrow, Community...
info_outlineLearn how to revolutionize your outbound marketing strategy
The mechanics of outbound marketing, a critical yet often misunderstood element of filling your sales pipeline. We are pulling back the curtain on what it takes to make your outbound efforts more effective than ever. The nuances between tactics and strategies, dissect the importance of preheating your prospects, and reveal why simply firing off cold emails isn’t enough. Whether you're struggling with low open rates or looking to refine your approach, this episode is packed with actionable insights to help you turn outbound into a reliable revenue driver.
I’m joined by two of our top guns here at Predictable Profits Zach Burkes and Jerson Mellizo. Zach, a seasoned entrepreneur who’s built multi-million dollar companies from the ground up, brings his deep experience in crafting scalable businesses. His insights have been featured across major platforms like Fox Business and Inc. Then, we have Jerson, the mastermind behind creating profitable experiences for our clients, helping them tackle their biggest growth challenges head-on. These guys have sent hundreds of thousands of outbound emails, learning what works and, just as importantly, what doesn’t.
Coming up in this episode:
- Outbound marketing is not just about sending cold emails.
- Familiarize prospects with your brand before making contact, significantly improving open rates and engagement.
- The technical aspects of setting up and maintaining healthy email domains.
- Conversational emails that resonate with different target audiences.
- Integrate multiple channels into your outbound efforts, to enhance the prospect experience and boost your sales pipeline.
- Components of your outbound strategy.
- Ensuring consistent growth and success of your outbound strategy.
All this and more, on this week’s episode of Beyond 7 Figures.
Stay tuned next week . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.